2. • Director: Peter Berg
• Budget: $200,000,000 (estimated)
• Writers: Erich Hoeber and Jon Hoeber
• Stars: Alexander Skarsgård, Brooklyn
Decker and Liam Neeson
• Production companies: Battleship Delta
Productions, Film 44, Hasbro, Ponysound,
Stuber Productions
3. Distributer: Universal pictures
Marketing Strategies:
Twitter: Links to trailers, cast interviews,
games etc. Keeps you up to date with
the latest news related to the movie.
4. Official website: Links to
facebook game, trailer, global
sites.
Google search: trailers,
interviews, official site,
wikipedia etc.
5. YouTube: Trailers, interviews, behind
the scenes
Also:
• Facebook page
• TV show appearance
• Interviews
• Behind the scenes videos
• Posters
• Word of mouth
• Adverts
• iTunes podcast
• $50 million marketing budget
• Shown in 416 UK Cinemas
• Saturated release: wide scale release all at the same time
6. • Preorder from LoveFilm,
• Sign up for notification of release on
Amazon
• Soundtrack album