Home (2015) had a budget of $135 million and was produced by DreamWorks Studios. It was directed by Tim Johnson and starred Rihanna and Jim Parsons in an animated film about an alien who makes friends with a girl. It was filmed with animation and released on March 20, 2015 in the UK. Its main selling points were the star-studded cast and high-quality animation. Its marketing included Happy Meal toys at McDonald's, trailers on websites, and posters in public places. The aim of the campaign was to entertain audiences and achieve financial success.

1. Name of Film Film Rights (franchise, sequel, book etc)
Film Budget
Prodution Company (Warner Bros, Film Four etc)
Director (plus other films they’ve made)
Main Star 1 (Plus other films)
Main Star 2 (Plus other films)
Brief Storyline
Production Details (where was it filmed? animation? special effects? etc
Release date (www.launchingfilms.com)
How wide was its release? (www.launchingfilms.com)
Two other films released the same week
Home (2015)
$135,000,000 (Estimated)
DreamWorks Studios
Tim Johnson (Over the Hedge 2006 & Ants 1998)
Rihanna (The Hangover 2009 & Wreck it Ralph 2012)
Jim Parsons (The Muppets 2011 & Garden State 2004)
An Alien on the run from his own people makes friends with a girl. He attempts to help her on her quest but
he can sometimes be an interference.
Animated film
March 20th 2015 (United Kingdom)
Do You Believe and Tracers

2. Main Competator film (released around the same month)
Target audience for the film
What are the films main selling points?
Example of Promotion 1 - give details
Example of Promotion 2 - give details
Example of Promotion 3 - give details
How large was the marketing strategy?
Are there examples of the following:
Toys Fast Food Merch Other (List below)
Tv Appearences
High Profile Premiere
News Reports
Website
Social Media
Video Game
What do you consider the aim of the campaign to be (to be entertaining, exciting, cool, interactive, build on
prior success, be totally unique, build on star success, Create a brand etc)
The Gunman
Rated PG due to mild action and some rude humour involved
The films main selling points are down to both the cast list, as the cast is made up of many well-known and
liked actors and actresses, also the fact that it is a high definition animated film making the film exremely
appealing due to the clear animations, sounds and special effects.
Mcdonalds (Happy Meal Toys) soon ater the film was released Mcdonalds included a variety of toys based
on the characters from the film, that would come free with any happy meal that was bought, clearly
highlighting the target audience to be younger children interested in playing with toys.
Trailor - Before and whilst the movie was being shown in the cinema the trailor was shown on a variety of
websites such as Youtube and online shopping websites, this would raise awareness about the movie and
increase the popularity.
Poster - The film's poster was shown both before the film was released and whilst it was being shown in the
cinema, these posters would usually have been located on billboards, the side of buses and inside shopping
centres and inside cinemas, to again raise the amount of popularity for the film.
I consider the aim of the campaign is to be entertaining for everyone who did in fact choose to go and watch
the film and also the be successful, as by the popularity of the film being able to gradually increase will
allow the overall success of the film increasing th profits made and success of everyone involved in creating
and distributing the film.