Back to the Future (1985) had a budget of $19 million and was produced by Amblin Entertainment. Directed by Robert Zemeckis, it starred Michael J. Fox as Marty McFly and Christopher Lloyd as Dr. Emmett Brown. The film is about a teenager who is accidentally sent back to 1955 in a time machine invented by Dr. Brown. Marty must ensure that his parents meet and fall in love. It was filmed on location in Southern California and had special effects. The film was released on December 4, 1985 and had a wide release. It aimed to be entertaining and unique to attract its target young adult audience.

1. Name of Film Film Rights (franchise, sequel, book etc)
Film Budget
Prodution Company (Warner Bros, Film Four etc)
Director (plus other films they’ve made)
Main Star 1 (Plus other films)
Main Star 2 (Plus other films)
Brief Storyline
Production Details (where was it filmed? animation? special effects? etc
Release date (www.launchingfilms.com)
How wide was its release? (www.launchingfilms.com)
Two other films released the same week
Back to the future
19 million dollars
Amblin Entertainment
Robert Zemeckis
Other films: Forrest Gump; Who Framed Roger Rabbit
Michael J. Fox (Marty McFly)
Other films: Teen Wolf; Atlantis: The Lost Empire
Christopher Lloyd (Dr. Emmett Brown)
Other films: Who Framed Roger Rabbit
Marty McFly, a typical American teenager of the Eighties, is accidentally sent back to 1955 in a
plutonium-powered DeLorean "time machine" invented by slightly mad scientist. During his often
hysterical, always amazing trip back in time, Marty must make certain his teenage parents-to-be meet and
fall in love - so he can get back to the future.
Actual Southern California locations where "Back to the Future" was filmed
December 4, 1985 (UK)
Worldwide
Day of the dead, The Emerald Forest
sequel

2. Main Competator film (released around the same month)
Target audience for the film
What are the films main selling points?
Example of Promotion 1 - give details
Example of Promotion 2 - give details
Example of Promotion 3 - give details
How large was the marketing strategy?
Are there examples of the following:
Toys Fast Food Merch Other (List below)
Tv Appearences
High Profile Premiere
News Reports
Website
Social Media
Video Game
What do you consider the aim of the campaign to be (to be entertaining, exciting, cool, interactive, build on
prior success, be totally unique, build on star success, Create a brand etc)
Teen wolf
Young Adults
Its accessible to all ages and includes more than one genre: sci fi, comedy, action, romance and fantasy.
Pepsi: limited addition bottles
T shirts: back to the future written on them
Posters
I consider the aim of the campaign to be entertaining and unique to attract the target audience which is
young adults.