SlideShare a Scribd company logo
Name of Film Film Rights (franchise, sequel, book etc)
Film Budget
Prodution Company (Warner Bros, Film Four etc)
Director (plus other films they’ve made)
Main Star 1 (Plus other films)
Main Star 2 (Plus other films)
Brief Storyline
Production Details (where was it filmed? animation? special effects? etc
Release date (www.launchingfilms.com)
How wide was its release? (www.launchingfilms.com)
Two other films released the same week
Star wars
$13 million
20th Century Fox
George Lucas
Indiana Jones
Luke Skywalker (Mark Haymill)
Han Solo (Harrison Ford)
Luke Skywalker is sent on a mission to save the rebel army and lead them to destroy the Death star.
Special effects for the background settings and gunfire and explosions. Tattoine alien planet.
May 25 1977
USA then Worldwide
Smokey and the Bandit (comedy)
For the Love of Benji
Franchise
Main Competator film (released around the same month)
Target audience for the film
What are the films main selling points?
Example of Promotion 1 - give details
Example of Promotion 2 - give details
Example of Promotion 3 - give details
How large was the marketing strategy?
Are there examples of the following:
Toys Fast Food Merch Other (List below)
Tv Appearences
High Profile Premiere
News Reports
Website
Social Media
Video Game
What do you consider the aim of the campaign to be (to be entertaining, exciting, cool, interactive, build on
prior success, be totally unique, build on star success, Create a brand etc)
Herbie Goes to Monte Carlo
Sci-fi fantasy lovers
Special effects, new technology, likable characters
Film posters- were put up to promote and show the audience what it is about
Trailer- was released to give a sample of the film to excite the audiences
Video game- to market to children as well as adults
worldwide
Their marketing campaign to set out to be exciting to make people want to watch it, and unique as it was the
first super big film at that point, it was a landmark film. The film has created a worldwide brand as well as a
hugely successful franchise.

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Star wars case study

  • 1. Name of Film Film Rights (franchise, sequel, book etc) Film Budget Prodution Company (Warner Bros, Film Four etc) Director (plus other films they’ve made) Main Star 1 (Plus other films) Main Star 2 (Plus other films) Brief Storyline Production Details (where was it filmed? animation? special effects? etc Release date (www.launchingfilms.com) How wide was its release? (www.launchingfilms.com) Two other films released the same week Star wars $13 million 20th Century Fox George Lucas Indiana Jones Luke Skywalker (Mark Haymill) Han Solo (Harrison Ford) Luke Skywalker is sent on a mission to save the rebel army and lead them to destroy the Death star. Special effects for the background settings and gunfire and explosions. Tattoine alien planet. May 25 1977 USA then Worldwide Smokey and the Bandit (comedy) For the Love of Benji Franchise
  • 2. Main Competator film (released around the same month) Target audience for the film What are the films main selling points? Example of Promotion 1 - give details Example of Promotion 2 - give details Example of Promotion 3 - give details How large was the marketing strategy? Are there examples of the following: Toys Fast Food Merch Other (List below) Tv Appearences High Profile Premiere News Reports Website Social Media Video Game What do you consider the aim of the campaign to be (to be entertaining, exciting, cool, interactive, build on prior success, be totally unique, build on star success, Create a brand etc) Herbie Goes to Monte Carlo Sci-fi fantasy lovers Special effects, new technology, likable characters Film posters- were put up to promote and show the audience what it is about Trailer- was released to give a sample of the film to excite the audiences Video game- to market to children as well as adults worldwide Their marketing campaign to set out to be exciting to make people want to watch it, and unique as it was the first super big film at that point, it was a landmark film. The film has created a worldwide brand as well as a hugely successful franchise.