The Amazing Spider-Man 2 is a 2014 superhero film based on the Marvel Comics character Spider-Man. It is the sequel to 2012's The Amazing Spider-Man and stars Andrew Garfield as Spider-Man, battling various villains sent by Oscorp including Electro, played by Jamie Foxx, and Harry Osborn/Green Goblin, played by Dane DeHaan. The film had a large marketing campaign including trailers, posters, and premieres around the world to generate hype leading up to its April-May 2014 release in theaters globally.

1. he Amazing Spider-Man

2. Synopsis
IMDB rating of 7.9
Movie Stills from IMDB
Peter Parker runs the gauntlet as the
mysterious company Oscorp sends up a
slew of supervillains against him,
impacting on his life.

3. keting Techniques
Official Trailer: https://www.youtube.com/wa
Teaser Trailer: http://teaser-trailer.com/movie
There's been teaser trailers and movie trailers released
months before the release date of the movie. You find
these on the internet (YouTube, official websites, pop-ups
on different websites) and also found on during
advertisement times on TV.
They make trailers to get a general interest to people and
creates this 'hype' towards the movie. They're purposely
made to be suspenseful as it makes the movie look better
and is a persuasive technique to get people to see the
movie.

4. rketing TechniquesThey've created many different movie posters as well. These would be
found on big billboards in cities, bus stops, side of double decker
buses, magazines/newspapers, internet (pop-ups on websites, Google
images)
They make these to get more popularity because some people may
not see just the trailer. It opens up the opportunity for everyone seeing
it as busy cities will see the poster. They'll also make different ones
with hardly anything on them with just one sentence as it creates more
of a mysterious feel like 'What does that mean?' which is another
persuasive technique because people will pay to go see what it
means. It also gives more of a hint as to what it's going to be about if it
shows the good guy and the bad guy.

5. keting Techniques
World Wide Movie Premiers
London, New York, LA. Everywhere around the world, a red carpet
premier has happened where many stars including the cast, directors,
producers etc come to see crowds of fans, media/press and
paparazzi and to launch the movie.
This creates yet again a hype towards the movie as it means it gets
into the media, newspapers, internet etc and it means more people
get to hear about it and means more people will go see it. It shows
people who are in the movie and sometimes people will go see a
movie if a certain celeb are in it
which is also another good persuasive technique.

6. ProductScreenplay – Jeff Pinker, Alex Kurtzman and Roberto Orci
Budget - $200–255 million
Main cast and crew
-Directed by: Marc Webb (Also directed 500 Days of Summer)
-Spiderman/Peter Parker (The Hero): Andrew Garfield (Also in the first Amazing Spiderman and The Social N
-Gwen Stacy (The 'Magical' helper/The Princess): Emma Stone (Also in the first Amazing Spiderman and Zom
-Electro/Max Dillon (The Villain): Jamie Foxx (Also in Law Abiding Citizen)
-Green Goblin/Harry Osborn: Dane DeHaan (Also in Lawless)
The movie was based on a Marvel Comic Book by Stan Lee and Steve Ditko
Film Editing - Pietro Scalia
Produced By:
Avi Arad
Matt Tolmach

7. Distribu
Distributed by - Columbia Pictures
For the moment, The Amazing Spider-Man 2 earned $47 million in just 14 countries, includ
The film earned $15 million in the UK and Ireland
Studio - Columbia Pictures, Marvel Entertainme

8. Exhib
Release dates - April 16, 2014 (International) May 2, 2014
Official Spiderman Website (Promotion of the movie and information about the movie
http://www.theamazingspiderman.com/site/#home
The movie is in all multiplex cinemas all around the world with on average, 5 screens showing it aro

9. Viral Camp
A Tumblr website called http://thedailybugle.tumblr.com has been made months before the release f