Star Wars- A new Hope had a budget of $11 million and was produced by 20th century Fox. Directed by George Lucas, it starred Mark Hamill as Luke Skywalker and Harrison Ford as Han Solo. The film was about the Rebel Alliance trying to rescue Princess Leia from the evil Darth Vader and the Galactic Empire. It was filmed in Tunisia and released worldwide on December 27, 1977 alongside other films like The Shadow of Chikara. The film was aimed at general audiences and its main selling points included exciting sci-fi action and compelling characters. Promotional efforts included posters, trailers, and merchandise like toys to build excitement and brand recognition for the new franchise.

1. Name of Film Film Rights (franchise, sequel, book etc)
Film Budget
Prodution Company (Warner Bros, Film Four etc)
Director (plus other films they’ve made)
Main Star 1 (Plus other films)
Main Star 2 (Plus other films)
Brief Storyline
Production Details (where was it filmed? animation? special effects? etc
Release date (www.launchingfilms.com)
How wide was its release? (www.launchingfilms.com)
Two other films released the same week
Star Wars- A new Hope.
$11 million
20th century Fox.
George Lucas
Luke Skywalker- Mark Hamill
Kingsman, Village of the Damned and Time runner
Darth Vader- James Earl Jones
The Lion king, Field of Dreams & Coming to america
The Imperial Forces -- under orders from cruel Darth Vader (David Prowse) -- hold Princess Leia (Carrie
Fisher) hostage, in their efforts to quell the rebellion against the Galactic Empire. Luke Skywalker (Mark
Hamill) and Han Solo (Harrison Ford), captain of the Millennium Falcon, work together with the
companionable droid duo R2-D2 (Kenny Baker) and C-3PO (Anthony Daniels) to rescue the beautiful
princess, help the Rebel Alliance, and restore freedom and justice to the Galaxy.
Filmed in Tunisia
December 27, 1977
Worldwide
December 31st 1977- The shadow of Chikara (horror)
Telefon (action)

2. Main Competator film (released around the same month)
Target audience for the film
What are the films main selling points?
Example of Promotion 1 - give details
Example of Promotion 2 - give details
Example of Promotion 3 - give details
How large was the marketing strategy?
Are there examples of the following:
Toys Fast Food Merch Other (List below)
Tv Appearences
High Profile Premiere
News Reports
Website
Social Media
Video Game
What do you consider the aim of the campaign to be (to be entertaining, exciting, cool, interactive, build on
prior success, be totally unique, build on star success, Create a brand etc)
Saturday Night Fever
Men
Poster- There was various versions of the poster, most include the 3 main charecters
Trailer- includes key point of film, and gives teasers to entice you into watching it.