avengers

1. Name of Film Film Rights (franchise, sequel, book etc)
Film Budget
Prodution Company (Warner Bros, Film Four etc)
Director (plus other films they’ve made)
Main Star 1 (Plus other films)
Main Star 2 (Plus other films)
Brief Storyline
Production Details (where was it filmed? animation? special effects? etc
Release date (www.launchingfilms.com)
How wide was its release? (www.launchingfilms.com)
Two other films released the same week
Avengers
220 million USD
Marvel Studios
Joss Whedon
Robert Downey Jr.
Chris Evans
Mark Ruffalo
Chris Hemsworth
Scarlett Johansson
Jeremy Renner
Tom Hiddleston
Clark Gregg
Cobie Smulders
Stellan Skarsgård
Samuel L. Jackson
When Thor's evil brother, Loki (Tom Hiddleston), gains access to the unlimited power of the energy cube
called the Tesseract, Nick Fury (Samuel L. Jackson), director of S.H.I.E.L.D., initiates a superhero
recruitment effort to defeat the unprecedented threat to Earth. Joining Fury's "dream team" are Iron Man
(Robert Downey Jr.), Captain America (Chris Evans), the Hulk (Mark Ruffalo), Thor (Chris Hemsworth),
the Black Widow (Scarlett Johansson) and Hawkeye (Jeremy Renner).
Part of The Avengers film set on East 9th Street in Cleveland, Ohio. Part of The Avengers film set on Park
Avenue in New York City. Principal photography began on April 25, 2011, in Albuquerque, New Mexico.
and there was some part of the films that were animated
April 11, 2012
The cabin in the woods and the hunter

2. Main Competator film (released around the same month)
Target audience for the film
What are the films main selling points?
Example of Promotion 1 - give details
Example of Promotion 2 - give details
Example of Promotion 3 - give details
How large was the marketing strategy?
Are there examples of the following:
Toys Fast Food Merch Other (List below)
Tv Appearences
High Profile Premiere
News Reports
Website
Social Media
Video Game
What do you consider the aim of the campaign to be (to be entertaining, exciting, cool, interactive, build on
prior success, be totally unique, build on star success, Create a brand etc)
The cabin in the woods, was released on the same day as avengers
the film was targeted at children
The middle of the film
Adeverting
Posters
Clothes and Toys
The campaign is enteraiting, cool and interactive with the audience and gave the film tension as the
audience didn't know what was going to happen