1. Name of Film Film Rights (franchise, sequel, book etc)
Film Budget
Prodution Company (Warner Bros, Film Four etc)
Director (plus other films they’ve made)
Main Star 1 (Plus other films)
Main Star 2 (Plus other films)
Brief Storyline
Production Details (where was it filmed? animation? special effects? etc
Release date (www.launchingfilms.com)
How wide was its release? (www.launchingfilms.com)
Two other films released the same week
Gravity
$100,000,000
Warner bros
Alfonso Cuarn-7
The Possibility Of Hope
Sandra Bullocks-
Minions
The Heat
George Clooney-
Money Master
A world Beyond
A medical engineer and an astronaut work together to survive after a catastrophe destroys their shuttle and
leaves them adrift in orbit
filmed-
UK and USA
Opening Weekend: $55,785,112
7 November 2013 (UK)
2. Main Competator film (released around the same month)
Target audience for the film
What are the films main selling points?
Example of Promotion 1 - give details
Example of Promotion 2 - give details
Example of Promotion 3 - give details
How large was the marketing strategy?
Are there examples of the following:
Toys Fast Food Merch Other (List below)
Tv Appearences
High Profile Premiere
News Reports
Website
Social Media
Video Game
What do you consider the aim of the campaign to be (to be entertaining, exciting, cool, interactive, build on
prior success, be totally unique, build on star success, Create a brand etc)
Science Fiction and space lovers who seek the "what if" question
the journey that Sandra Bullocks experiences as an astronaut who is fighting for her life in out off space
The main purpose off the film was to allow audiences to enjoy the graphics and hard work that had gone
into making the film so successful as it is today. The film also wanted to send the message off
accomplishing the impossible and in fact putting themselves in Sandra Bullocks shoes during the movie.
She survived a place where anything can kill her, with only the dream off seeing her son again and the help
from her fellow astronaut to guide her to safety. With small resources she was able to create a far bigger and
