Star Wars Episode 4 had a budget of $13 million and was produced by Lucasfilm. George Lucas directed and the main stars were Mark Hamill as Luke Skywalker and Carrie Fisher. It was filmed in Tunisia and released on December 27, 1977 in theaters everywhere. Other films released that week were Saturday Night Fever and Pumping Iron. The target audience was sci-fi nerds, teenagers, and adults. The film's main selling points were the actors and it had a large global marketing campaign that included toys, posters, and DVDs.

1. Name of Film Film Rights (franchise, sequel, book etc)
Film Budget
Prodution Company (Warner Bros, Film Four etc)
Director (plus other films they’ve made)
Main Star 1 (Plus other films)
Main Star 2 (Plus other films)
Brief Storyline
Production Details (where was it filmed? animation? special effects? etc
Release date (www.launchingfilms.com)
How wide was its release? (www.launchingfilms.com)
Two other films released the same week
star wars episode 4
13,000,000
lucus film
George Lucus
mark hamill
Carrie Fisher
Luke skywalker
it was filmed in Tunisia (a small countries in Africa.)
december 27 1977
everywhere
Saturday night fever and pumping iron.

2. Main Competator film (released around the same month)
Target audience for the film
What are the films main selling points?
Example of Promotion 1 - give details
Example of Promotion 2 - give details
Example of Promotion 3 - give details
How large was the marketing strategy?
Are there examples of the following:
Toys Fast Food Merch Other (List below)
Tv Appearences
High Profile Premiere
News Reports
Website
Social Media
Video Game
What do you consider the aim of the campaign to be (to be entertaining, exciting, cool, interactive, build on
prior success, be totally unique, build on star success, Create a brand etc)
pumping iron
sci fi nerds and teenagers to adults.
the actors in the film were
toys
posters
dvds
globaly