Fantastic Beasts and Where to Find Them was released in November 2016. It was directed by David Yates with a budget of $180 million. The film is set in 1920s New York and stars Eddie Redmayne as Newt Scamander. It earned $19.15 million on its opening weekend in the UK and Ireland, setting a new record. The film was distributed by Warner Bros Pictures and produced by Heyday Films, the same companies involved in the Harry Potter films. It was marketed heavily using trailers, posters, merchandise and interviews to promote it as an expansion of the Wizarding World franchise.

1. Blockbuster Film Research
Fantastic Beasts and Where
to Find Them

2. Front Cover

3. Posters

4. General facts
 Release dates
UK- 18th November 2016
US- 10th November 2016
 Production Company
Heyday Films
 Distribution Company
Warner Bros. Pictures
 Director
David Yates
 Production costs
$180 million
 Marketing costs
$150 million

5. The Main Cast
Actor/Actress Character
Eddie Redmayne Newt Scamander
Katherine Waterson Porpentina
Colin Farrell Percival Graves
Ezra Miller Credence
Alison Sudol Queenie
Dan Fogler Jacob Kowalski
Samantha Morton Mary Lou
Jon Voight Henry Shaw
Carmen Ejogo Seraphina
Jenn Murray Chasitity
Faith Wood-Blagrove Modesty
Johnny Depp Grindelwald
Ron Perlman Gnarlack
Zoe Kravitz Lestrange

6. Pre-production
Eddie Redmayne was cast in the lead role of Newt Scamander, the Wizarding World's pre-einent
magizoologist, in June 2015. Matt Smith and Nicholas Hoult were also considered. Alison Sudol, in her
feature film debut, and Katherine Waterston were subsequently chosen to play the witch sisters Queenie and
Tina. Ezra Miller and Colin Farrell joined the cast as the wizards Credence and Graves, while comedian Dan
Fogler was cast as Jacob, a non-magical person whom Newt befriends. Following thousands of auditions in
an open casting call, ten-year-old Faith Wood-Blagrove was chosen for the part of Modesty. Jenn Murray
signed on to star as Chastity,and Samantha Morton was cast as Mary Lou. Jon Voight, Gemma Chan, Carmen
Ejogo and Ron Perlman were cast in unnamed roles.
Michael Gambon, who played Albus Dumbledore in six of the eight Harry Potter films, expressed his
enthusiasm for the series. "I want to be in it, yes", he confirmed and suggested that he would like to appear
in the role of Dumbledore's father.

7. Release
Fantastic Beasts and Where to Find Them held its world premiere at Alice Tully Hall in New York City on 10
November 2016. The film was released worldwide on 18 November 2016, in 2D, 3D and the new IMAX 4K Laser
system. It would premiere one day earlier in a number of other countries, including Argentina, Australia, Brazil,
Germany and Italy, on 17 November. The film will be released in a total of 1,028 IMAX screens worldwide (388
screens in the United States and Canada, 347 screens in China, 26 screens in Japan and 267 screens in other
countries).

8. Historical Context
The historical context about his film is about it belonging to the Harry Potter
franchise. Harry Potter came first and everyone loved it. However everyone
was upset when the series had finished and the magic everyone loved had
died down. J.K. Rowling wanted to make another series like Harry Potter
keeping the magic in there but something that was completely different to it.
This is where Fantastic Beasts and Where to Find Them took place.

9. Production  David Yates Interview
 J.K. Rowlings Interview
Filming
Principal photography commenced on 17 August 2015, at Warner Bros. Studios, Leavesden.
Several scenes were also shot on location in London. After two months, the production moved to
St George's Hall in Liverpool, which was transformed into 1920s New York City. Framestore in
London produced the visual effects for the film. Principal photography ended on 28 January
2016.
Music
On 9 April 2016, it was announced that James Newton Howard would write and compose the
film's score. On 24 October, Pottermore published an official first look at the film's main theme
composed by Howard. The main theme incorporated John Williams' themes from earlier films,
such as Hedwig's Theme. The soundtrack was released by WaterTower Music on 18 November
2016.

10. Institutions
Produced by:
 David Heyman
 J.K. Rowling
 Steve Kloves
 Lionel Wigram
Production company:
 Heyday Films
Distributor:
 Warner Bros. Pictures
Heyday films have also
produced films such as:
► The Harry Potter Series
► The Boy In The Striped
Pyjamas
► Paddington
► Paddington 2
► We’re the Millers
J.K. Rowling has written other
books such as:
► Harry Potter Series
► Cormoron Strike Series
► The Casual Vacancy
► A few supplements to The
Harry Potter Series
She has also produced:
► Harry Potter: Deathly Hallows
Part 1 & 2
Warner Bros. Pictures have
distributed other films such as:
► Superman
► Batman
► The Conjuring
► The Lego Movie
► The Harry Potter Series

11. Marketing
The Posters
The Trailers
Online and Social
The posters are a great way to market the film this is because they can be made interesting and grab peoples
attention. There have been a lot of different posters made for this film which helps market the film because there
are different posters everywhere. Other countries also make posters to help market the film.
The trailers for this film help market the film because they come out at different times and all have different parts
of the movie in them. This gets the audience excited as they can’t wait to see the film. In the trailers it only gives
some parts away which makes the audience want to see what happens at the end.
On the official website you get a recreation of the key art. There are links to Facebook, Twitter and Instagram
profiles in the upper left of the page along with the #FantasticBeasts hashtag the studio wants everyone to
use. Move over to the upper right corner and there’s a link to Rowling’s Pottermore site for even more of the
Potter-verse. Then in the lower left there’s a graphic promoting the movie’s 100% Rotten Tomatoes score
long with a rotating series of positive critics’ quotes.

12. Marketing
Advertising and
Cross-Promotions
Media and Publicity
Overall
There were many TV adverts that were released to
market the film this was because many people
watch the TV so they see the adverts and it attracts
them to want to see the movie. The movie received
plenty of social network advertising as well, with
promoted posts that used video popping up pretty
regularly. Warner Bros. also used the movie as a
way to become the first studio to buy into Twitter’s
Promoted Stickers ad unit and also used Promoted
Hashtags. Google worked with the studio on a
number of promotions ranging from integration
with Google Maps that displayed locations from the
movie and allowed people to explore 1926 New
York City. Special deals were also available through
Amazon to those who typed certain spells into the
search bar on the site.
A teased VidCon promotion was centred around an event
encouraging YouTube creators to submit questions that were
then answered by the stars and filmmakers. At San Diego
Comic-Con there was a lot of activity around the movie one
main activity was a Q&A with director David Yates. In mid-
October it was revealed that this movie was one of five. It was
soon released that Johnny Depp has a role in not just this film
but in its potential sequels.
The main reasons for marketing is getting the film noticed as
part of the ‘Wizarding world’. Not only does this help the film
get noticed it helps the Warner Bros. Pictures expand Harry
Potter World. This film is known as the story before Harry
Potter which is also why it was a film that everyone wanted
to see. Its all about the spectacle and people are being
pulled in to se all the magical craziness.

13. Trailers
https://youtu.be/IbSiVk2fjSM
This link is the link for all the trailers for Fantastic Beasts and Where
to Find them.
Release dates:
The domestic trailer #1 was released on 15/12/2015
The domestic trailer #2 was released on 10/4/2016
The comic-con trailer was released on 26/7/2016
The Main online trailer was released on 28/9/2016
Views on youtube:
Domestic trailer #1
Domestic trailer #2
Comic-con trailer
Main online trailer

14. Posters, Billboards and Interviews
Posters and billboard where placed all around the world. These billboards where mainly
outside cinemas that showed the film this is to bring the audience to attention that
fantastic beasts is shown there.
Billboards and posters where also placed in shopping centres and on bus stops in and
around London, not only at a bus stop was the film advertised but on the bus there where
posters to spread the message.
The main actor Eddie Redmayne was on many radio shows such as radio 1 and radio 4. he
was also on catch shows such as the Ellen show, Jimmy Fallen and Graham Norton on
these shows he would advertise the film to widen the audience.
https://www.youtube.com/watch?v=sqx1E-JmYzM

15. Merchandise
Fantastic beasts have brought out a lot of merchandise from characters or props used
to rumours of rides being built. As fantastic beasts is a carry on from harry potter, there
is already a whole theme park built under the name of the surreal so fantastic beasts is
shown throughout the universal studios harry potter world.
Fantastic beasts campaign for taking the film further has brought out a wizarding
Wednesday to get the chance of winning in a competition where you could go visit the
harry potter studios or getting the signed poster from all of the cast.
Many games where made including mobile apps, video games on PS4 and XBOX 1 and
all where big hits in stores.

16. Target Audience
The Fantastic Beasts target audience are mainly harry potter fans who want to
keep the magic alive but following from that family and teenagers are who
they are aiming to impress with the posters and trailers. The trailer used is
showing the fanatic behind the film so the people who they may also be
targeting are adventure film lovers and fantasy fans.

17. Online Presence
Fantastic beasts main target audience are teens, therefore the main platform for advertising it on
social media, this is where they are going to grab there audiences attention by posting trailers,
posters, images and behind the scene snippets from the film. A main platform used is Facebook,
fantastic beasts had there own Facebook page where they would advertise the film by posting
videos form the trailer, it would be leading up to the premier and show the release date. Another
main platform used is Instagram they will do the same as Facebook on this but show a one minute
clip and advertise using a paid sponsor to get the message across to everyone who looks on there
Instagram feed. There was also a gem realised around the same time as the film this was a game
made for the film advertisement.

18. Box Office
Fantastic Beasts went on general
release in the United Kingdom
and Ireland on 18 November
2016. It debuted with £15.33
million ($19.15 million) from 666
cinemas, the biggest debut of any
film this year, ahead of the two
previous record holders

19. Exhibition and Exchange
The film was brought out in November 18th 2016, at the time there where
two big blockbuster films coming out so for fantastic beasts they chose the
right time as a month later star wars came out. these films would clash as
there target audience are crossing over through teens and family.
Fantastic beasts was shown in cinemas as a 2D, 3D, 4D and IMAX
experience so it has the full budget to do so.