SlideShare a Scribd company logo
In thispromotionposterforone of AndyCs live concertsit
clearlyshowsthe locationandwhothe mainartist is,
beingAndyc.his name isinthe directline of sightfor
anyone whoseesit.The fontisalso differentandinits
ownstyle soit standsout fromthe otherartists playing
alongside him.Itgivesthe specifictime atwhichhe will be
playinginclearblockfontso itstandsout. Theyhave also
editedinthe crowdand itshowsthemhavinga goodtime
makingitseemappealingtofansor newcomersplanting
the thoughtintotheirheadsof you couldbe havingfun
the crowd as well.AndyChimselfisalsoclearlyshown
and placedinthe middle makinghimstandoutandeasy
to see.The picture itself showsAndycholdingoutapair
of headphonestothe audience asif he isinvitingyouto
listenandjoinin.Thisisanotherwaythat thisposteris
designedtodrawpeople toitandbuy tickets.The NYE
Signat the topis clearlyspreadacrossthe top andis even
biggerthanthe artistswhich clearlystatesthatthe fact
that itis on NewYear’sEve ismore importantasthat is
the one nightwhere everyone wantstogooutso this
posterwantsto use that as a sellingpointassomethingto
do that night.
Thisposteris advertisinganewalbumbyPendulum.
Theirtargetaudience will clearlybe able tosee thisas
the artwork usedisthe same as the albumartwork
people willmake aneasylinkbetweenthe two.The
date is alsoclearlyshownanddone inwhite toclearly
contrast andstand out onthe darkercoloured
background.
The coloursusedon the art workare vibrantneon
makingitstand out.Thislinksto the genre as well as
these coloursare typicallyusedforwhenDrumand
Bass isplayedlive sofansof the genre will notice that
and make the connection.The websiteisalsodone in
redto stand out at the bottomso people can
rememberitthenvisitthe website.
Thisalbumcoverdiffersalot fromotherDrum and Bass
albumcoveras it showsmore of an artisticrepresentation
of how thisartistpresentstheirmusicvisually.The album
art work mirrorshowthe musicfeels,thisisbecause we
can see that the picture at firstglance lookslike pure
carnage andlotsof randomthingsgoingon.This mirrors
the musicbecause forpeople who firstlistentoitmay
thinkthat itis all randomnoiseswithnostructure.
Whenwe lookback at the picture we begintosee more of
it andhow itisn’tjustrandomcoloursand shapes,for
example the raysof colourcomingout of the personseye
are vibrantandnice to lookat whichcouldrepresentthe
melodicintrosandbuildupsinthe musicbutit thenturns
intoblacksplotchesandscratcheswhichcouldrepresent
the drop inthe song and the mayhemsurroundingitwith.
If you spiltthe picture downthe middle theyeyeonthe
righttakesup mostof itshalf.On the leftare lotsof
patternssome colourful andsoft,othersmore darkand
harsh looking.Thisrepresentsthe musicwhichisa meld
of melodictunesandharshjumpupmusiccreatingDrum
and Bass.The twosidesof the picture are connectedand
intertwinedwhichcouldshowhowthe artistora fan
connectswiththe music.
The blurringeffectonthispicture forAndyC could
representhismusicandthe genre asa whole showing
howhecticit can be and what itcan be like ata rave.It
couldalsorepresentthe musicasthe top of AndyC isin
focuswhichcouldbe a representationof the build-upin
the music.The fact that he isdressedinnormal andnot
expensive clothingshowsthathe relatestohistarget
audience whowouldwearsimilarclothing.The blurry
imagingcouldalsoreflectthe rushandhighenergyfeel of
the albumwhilstall the focusison the DJ inthe room.The
fact that he’ssat onhiscase withstickersall overit
combined withthe blurryaspectmakesthe audience
thinkthat he isconstantlytravelingandhasa fast pace
lifestyle.
The textsuggeststhatthat he wantsthe buyersto focus
on the “Nightlife 2” part of the text.Thisis because itis
colouredinredwhichwill grabpeople’sattentionandthe
attentionof people whoenjoygoingforanightout or
people wholive the partylifestyle.Hisname standsoutas
well butnotas much whichcouldindicate thathe cares
more about sellinghismusicandalbumthanif people
recognize hisname,butit’sstill inboldforthose whoare
fansof hisworkand will recognize name.

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Album and psoter andy c

  • 1. In thispromotionposterforone of AndyCs live concertsit clearlyshowsthe locationandwhothe mainartist is, beingAndyc.his name isinthe directline of sightfor anyone whoseesit.The fontisalso differentandinits ownstyle soit standsout fromthe otherartists playing alongside him.Itgivesthe specifictime atwhichhe will be playinginclearblockfontso itstandsout. Theyhave also editedinthe crowdand itshowsthemhavinga goodtime makingitseemappealingtofansor newcomersplanting the thoughtintotheirheadsof you couldbe havingfun the crowd as well.AndyChimselfisalsoclearlyshown and placedinthe middle makinghimstandoutandeasy to see.The picture itself showsAndycholdingoutapair of headphonestothe audience asif he isinvitingyouto listenandjoinin.Thisisanotherwaythat thisposteris designedtodrawpeople toitandbuy tickets.The NYE Signat the topis clearlyspreadacrossthe top andis even biggerthanthe artistswhich clearlystatesthatthe fact that itis on NewYear’sEve ismore importantasthat is the one nightwhere everyone wantstogooutso this posterwantsto use that as a sellingpointassomethingto do that night.
  • 2. Thisposteris advertisinganewalbumbyPendulum. Theirtargetaudience will clearlybe able tosee thisas the artwork usedisthe same as the albumartwork people willmake aneasylinkbetweenthe two.The date is alsoclearlyshownanddone inwhite toclearly contrast andstand out onthe darkercoloured background. The coloursusedon the art workare vibrantneon makingitstand out.Thislinksto the genre as well as these coloursare typicallyusedforwhenDrumand Bass isplayedlive sofansof the genre will notice that and make the connection.The websiteisalsodone in redto stand out at the bottomso people can rememberitthenvisitthe website.
  • 3. Thisalbumcoverdiffersalot fromotherDrum and Bass albumcoveras it showsmore of an artisticrepresentation of how thisartistpresentstheirmusicvisually.The album art work mirrorshowthe musicfeels,thisisbecause we can see that the picture at firstglance lookslike pure carnage andlotsof randomthingsgoingon.This mirrors the musicbecause forpeople who firstlistentoitmay thinkthat itis all randomnoiseswithnostructure. Whenwe lookback at the picture we begintosee more of it andhow itisn’tjustrandomcoloursand shapes,for example the raysof colourcomingout of the personseye are vibrantandnice to lookat whichcouldrepresentthe melodicintrosandbuildupsinthe musicbutit thenturns intoblacksplotchesandscratcheswhichcouldrepresent the drop inthe song and the mayhemsurroundingitwith. If you spiltthe picture downthe middle theyeyeonthe righttakesup mostof itshalf.On the leftare lotsof patternssome colourful andsoft,othersmore darkand harsh looking.Thisrepresentsthe musicwhichisa meld of melodictunesandharshjumpupmusiccreatingDrum and Bass.The twosidesof the picture are connectedand intertwinedwhichcouldshowhowthe artistora fan connectswiththe music.
  • 4. The blurringeffectonthispicture forAndyC could representhismusicandthe genre asa whole showing howhecticit can be and what itcan be like ata rave.It couldalsorepresentthe musicasthe top of AndyC isin focuswhichcouldbe a representationof the build-upin the music.The fact that he isdressedinnormal andnot expensive clothingshowsthathe relatestohistarget audience whowouldwearsimilarclothing.The blurry imagingcouldalsoreflectthe rushandhighenergyfeel of the albumwhilstall the focusison the DJ inthe room.The fact that he’ssat onhiscase withstickersall overit combined withthe blurryaspectmakesthe audience thinkthat he isconstantlytravelingandhasa fast pace lifestyle. The textsuggeststhatthat he wantsthe buyersto focus on the “Nightlife 2” part of the text.Thisis because itis colouredinredwhichwill grabpeople’sattentionandthe attentionof people whoenjoygoingforanightout or people wholive the partylifestyle.Hisname standsoutas well butnotas much whichcouldindicate thathe cares more about sellinghismusicandalbumthanif people recognize hisname,butit’sstill inboldforthose whoare fansof hisworkand will recognize name.