The document discusses how the representation of the artist is different between the main music video and ancillary texts. In the music video, the artist is represented as down-to-earth through everyday clothing, but in black and white ancillary images he is depicted as more mysterious with contrasting black and white. This hints at different sides to the artist's personality. Some representations, like romance, are continued between the formats by associating black and white with old movies and a handwritten font with love letters. The purpose is to show the artist has multiple facets and can be submissive in one context but dominating in another.