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1. P.O. Box: 301, Jeddah
21411, K.S.A
Cell Phone No. : +966 54 3330063.
e-mail ahmeda.salem@yahoo.com
Ahmed Salem
Objective
Obtain a challenging position in a multinational company as, Area Manager, branch sales manager,
Which will effectively utilize my background education, skills, and current experience.
Personnel
Information
Full Name : AHMED Abd el Razik Salem
D.O.B : Jan. 25 – 1979.
Marital Status : Married.
Nationality : Egyptian.
Cell phone No : +966 54 3330063 Email : ahmeda.salem@yahoo.com
Current
Occupation
Jun. 2012– till now SAUDI INDUSTRIAL PROJECTS CO.( PEPSI-COLA ) Jeddah, K.S.A
Territory Development Manager (Sales Direct Distribution Division)
Role
Develop Profitable new business and grow existing customer based selection, coaching and training the ter
team. Be the voice of the territory customers within the company.
Accountabilities:
• Set clear and deliver objectives that are consistent with the company’s goals with each member of team.
• Review progress versus objectives at weekly meetings and take corrective action as appropriate.
• Ensure clear communication and adherence of pricing and promotions.
• Provide recognition and feedback to the territory sales team.
• Support successful execution of core work (delivery, backroom management, merchandising and equipm
• Maintain a physical presence in the territory to ensure understanding of customers’ needs.
Achievements:
• Achieved 105.3 % of sales Target volume VS. Plan. And 5.1% Growth YTD VS.YAGO.
• Improved the net wholesale price which saved (0.19 SR per case )
• Raised Strike Rate +13.8 % & Call completion Rate +18.4 %
• Lowered Inactive Customers Ratio -18.5 %. & add 130 new Customers.
• Completed with the Company’s developmental & training programs with 9 CRs and 2 Supervisors.
• Improved distribution with the new SKUs, and increase +2.1% sales growth VS. YAGO
Jul2011–Jun 2012 SAUDI INDUSTRIAL PROJECTS CO.( PEPSI-COLA ) Jeddah, K.S.A
Account Development Representative (Sales Direct Distribution Division)
Role
Develop new business opportunities with individual accounts within the territory. Support Customer representati
growing accounts, by selling new distribution and programs. Manage the development of specific Regional Acco
within the Territory.

2. Accountabilities:
• Sell targeted new accounts. also Sell in authorization for products, packages and promotions to all Reg
Accounts within the territory
• Participate in negotiating & drive the execution of all CDAs within the territory.
• Insure Key Accounts distribution for distribution back up.
• Prepare new wholesales dealers as a back-up for currently dealers
Achievements:
• Decreased the Temporary Credit from 30,000 SR average to be 9200 SR for each CR in 30 days.
• Reallocated 430 Marketing Coolers in a prime location.
• Achieved 103.1 % of sales Target volume VS. Plan and 6, 1% VS.YAGO.
• Improved Market share by adding 53 new exclusive Customers, 22260 Cases sold.
• Renewed 85 Exclusive Contracts.
• Decreased the TC ton average 9200 SR for each CR in 30 days.
• Added 256 floor displays, 129 Cashier Cooler & 58 Double Door coolers.
Sep 2010– Mar 2011 Basateen foods Arabia company (Mazola) West Region Horace Division Jeddah, K.S.A
Sales Supervisor
Role: Worked as a Team Leader for Pre-seller and reported to Country sales supervisor.
Responsibilities:
• Ensure coverage of all routes of western region of KSA.
• Contact with big exclusive customer and manage their orders with the company to release it by DLV truck
• Ensure selling tools and point of sales material is available with pre-seller.
• Actively participated in problem solving of the concerned area.
Past
Experience
Apr2004 –Apr 2010 Branch Sales Supervisor Jeddah National Center (Al-Watania Fowls Agent) branch of Jeddah ,Yanbu K.S.A
 Worked as a Branch Sales supervisor for 2 years in Jeddah.
• Monitoring for fresh Poultry products section.
• Supervising for 15 routes in north of Jeddah.
• Worked as a team leader to improve my team to achieve our monthly target.
• Reporting to regional sales manager.
 Worked as a Branch Supervisor with the franchiser in Yanbu for 2 years.
• Supervising for four routes in Yanbu city.
 Worked as a sales representative for 2 years in Jeddah branch.
• Covering the northern part of Jeddah...
• Achieving all my Monthly targets.
Education 1997–200 Mansoura University Mansoura, Egypt
• B.Com Specialized in Accounting.
Computer
Skills
• MS Word. Very good.
• MS Excel. Very Good.
• MS Power Point. Very Good.
• Working on ERP LN Solution (Worktop) Very Good.
Certified
Courses
• PEPSI Co. Supervisory skills - 2 days. Nov 2012
• PEPSI Co. Communication & negotiation skills– 2 days. Mar 2014
• PEPSI Co. Presentation Skills – 2 days. Jan 2013
• PEPSI Co. COGNOS reporting System (IBM) Dec 2013

3. Languages • Arabic Mother tongue.
• English Good.
Interests Internet, traveling.