Frédéric Baudron presents arguments for why conservation should invest more in agriculture given various pressures on land and food security. Currently less than 5% of major conservation organizations' budgets are spent on agriculture despite most terrestrial land being dominated by human uses. Both wildlife-friendly farming and land sparing approaches have limitations without flexibility based on species, landscape, and socioeconomic factors. Conservation has tended to favor large vertebrates over other species and tropical areas over temperate ones. More integrated landscape approaches are needed that improve resource use efficiency, habitat connectivity, and economic incentives while supporting beneficial policies.