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#saastrannual
10 Things I’m Doing Even Better
The Second Time
JON MILLER DOUG PEPPER
CEO and Co-Founder
Engagio
@jonmiller
Managing Director
Shasta Ventures
@dougpepper
10 Things I’m Doing Even Better The Second Time
#saastrannual
10 Things I’m Doing Even Better The Second Time
#saastrannual
Fireside ChatThe 10 Things
From Marketo to
Engagio
10 Things I’m Doing Even Better The Second Time
#saastrannual
Demand
Generation Account Based
10 Things I’m Doing Even Better The Second Time
#saastrannual
8
10 Things I’m Doing Even Better The Second Time
#saastrannual
Google Trends for Account
Based Marketing
Engagio
founded
Great Market
10 Things I’m Doing Even Better The Second Time
#saastrannual
Great Product
10 Things I’m Doing Even Better The Second Time
#saastrannual
Great Sales and Marketing
10 Things I’m Doing Even Better The Second Time
#saastrannual
The 10 Things I’m Doing
Better the Second Time
“Not finance. Not
strategy. Not technology.
It is teamwork that
remains the ultimate
competitive advantage,
both because it is so
powerful and so rare.”
– Patrick Lencioni
Freedom
and
Transparency
Happiness
and
Positivity
Excellence
and
Execution
Core
Values
Patrick Lencioni, The Five Dysfunctions of a Team
• Hiring
• Perks
• Onboarding, Learning and
Development
• Performance Management
• Office Environment and
Fun
• Corporate Social
Responsibility
Culture
Teams
Focus on
quality
meetings
Fundraising Strategy
A
B
A
A2
B
C
D
Financial Roadmap
Battery
Data Vendors Predictive
Who: Selection What: Personalization
Insight
Where: Interaction
Ads
Infrastructure
Lead to Account match (L2a);
Routing; ABM Analytics
Website
Orchestration
Direct /
Physical
Events
Human Email Phone / Dialer Social
Other
Intent &
Technographics
Attribution
CRMAccount
Planning
Synchronize Interactions into coordinated Plays
Complementary
Content Customization
Bigger
Deals
Outbound
Sales
Fireside Chat
Doug Pepper
Managing Director
Shasta Ventures
@dougpepper
Jon Miller
CEO and Co-Founder
Engagio
@jonmiller

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