This document discusses how to create customer loyalty and earn a monopoly in a business sector through a culture of wow. It recommends establishing a culture of wow by training employees to exceed customer expectations. It also recommends welcoming new customers with personalized gifts and follow-ups, and implementing ongoing customer wow through regular communication and exceptional service. Businesses should also conduct periodic customer satisfaction surveys to monitor how well they are delivering wow experiences.
Lifecycle Marketing for Nonprofit organizations to drive donations and volunt...Infusionsoft
Creating a marketing strategy that attracts interest, educates benefactors and increase donations in your nonprofit is essential.This presentation reviews the Lifecycle Marketing framework specifically as it relates to nonprofit organizations. It includes the steps involved in each phase and benefits of implementation in your nonprofit. In the face-to-face presentation we dive deep into email structure including killer subject lines, effective copy and great calls to action. If you’re looking to transform your nonprofit and take it to the next level you need to treat it like a business and implement marketing practices that drive results.
Women Who Startup, May 2015, Get Confident - Prepare for early-stage fundraisingLizelle van Vuuren
Get Confident
Prepare for early-stage fundraising
Women Who Startup, May 2015 presentation by Krista Morgan - CEO of P2BInvestor. Guest Host for Women Who Startup Basecamp, monthly meetup.
Learn more: http://www.womenwhostartup.co
Armagedon is over, the strong are surviving, and green shoots of recovery are sprouting. But how do you take your business from surviving to thriving?
Kim Gilmore, President of Gilmore Marketing Concepts, Inc. is back, by popular demand, for a second seminar. Marketing 201: How to Market in a Down Economy will give you tips tricks and insider information on how to put your business name on the tips of everyone's tongues and get them to buy.
John and I discuss a common sales disaster - you've spent a ton of time and money constructing a successful marketing campaign. You've got enthusiastic prospects calling your office. And then you blow it with a bad process (or no process) for handling inbound calls.
Lifecycle Marketing for Nonprofit organizations to drive donations and volunt...Infusionsoft
Creating a marketing strategy that attracts interest, educates benefactors and increase donations in your nonprofit is essential.This presentation reviews the Lifecycle Marketing framework specifically as it relates to nonprofit organizations. It includes the steps involved in each phase and benefits of implementation in your nonprofit. In the face-to-face presentation we dive deep into email structure including killer subject lines, effective copy and great calls to action. If you’re looking to transform your nonprofit and take it to the next level you need to treat it like a business and implement marketing practices that drive results.
Women Who Startup, May 2015, Get Confident - Prepare for early-stage fundraisingLizelle van Vuuren
Get Confident
Prepare for early-stage fundraising
Women Who Startup, May 2015 presentation by Krista Morgan - CEO of P2BInvestor. Guest Host for Women Who Startup Basecamp, monthly meetup.
Learn more: http://www.womenwhostartup.co
Armagedon is over, the strong are surviving, and green shoots of recovery are sprouting. But how do you take your business from surviving to thriving?
Kim Gilmore, President of Gilmore Marketing Concepts, Inc. is back, by popular demand, for a second seminar. Marketing 201: How to Market in a Down Economy will give you tips tricks and insider information on how to put your business name on the tips of everyone's tongues and get them to buy.
John and I discuss a common sales disaster - you've spent a ton of time and money constructing a successful marketing campaign. You've got enthusiastic prospects calling your office. And then you blow it with a bad process (or no process) for handling inbound calls.
Topic: Advanced Keyword Research – understand your consumers and their purchase motivations
- Delivering an effective strategy which wins search results and consumers
- How to define, discover and explore an entire industry of keywords
- Ways to take your keyword research wider, deeper and more granular than you ever thought possible
- Actionable approaches to apply the learnings to your websites, brands, content and consumers
Joining all of this up to tell a compelling story, to get signoff on budgets and strategies, and to win big
Join the Likeable Community Management team as we take you through 10 ways community management can help your business thrive. We'll give you tangible examples of real life brands doing community management well. Sign up and learn how to make your business' community management valuable!
From Stranger To Prospect: Capturing More Web Visitors And Converting More Of...Noisy Little Monkey
Acquiring new visitors to your website from Google and the various social channels which now exist is ever more difficult in today’s competitive marketplace. Jon will reveal the secrets from successful campaigns which have driven new traffic and converted leads into sales.
Striving for Success in 2017 for Remodeling Businesses with Mark RichardsonSurefire Local
Mark Richardson shows you the 3 key ingredients for success, how to position your business for future success, where most businesses fail and how to avoid the same mistakes, and how your business can plan for a prosperous 2017. This is one video you won't want to lose!
The way you communicate your message will either keep you small fry and struggling, or spring board you to greater and greater success.
I’ve been lucky enough to work with some of the best independent agents in the country, and over the years, have distilled the elements of brand communication success into these four essentials:
1. Memorable communication
2. Helpful communication
3. Positive communication
4. Honest communication
In this deck, I dive deeper into each one of these four factors of successful brand communication. There's also a link to take you to my blogpost on this, in which I show you which agents are getting it right.
Stop Ruining your Real Estate Reputation - Detox your Digital BrandLaura Monroe
Your personal and brand reputation depends on TRUST - Detox the behaviors that damage your reputation, and measure the insights from truth-telling word of mouth marketing.
Call to Action - Creating Marketing That Gets ResultsAaron Stelle
In this presentation, Aaron Stelle with WEST, a Williston Financial Group Company, will be discussing how to create marketing that will get your client to act. It's not about giving information, but getting outcomes.
When was the last time you we wowed by the customer service you received. This presentation will provide you with 10 crucial tips that will help you improve your overall customer service experience to your customer base.
It costs 5-15 more to acquire a new customer than it does keeping an existing one - that's why having an unforgettable customer service experience matters.
Also, I've published a book about providing that experience and how you can keep your customers happy and delighted with your service.
Social Media Marketing 2020 by Aaron Stelle with WEST, a Williston Financial ...Aaron Stelle
In this presentation, Aaron Stelle with WEST, a Williston Financial Group Company, talks about the trends he's seeing in 2020 for both social media and digital marketing. In addition to first hand experience he also pulls from the Tom Ferry Virtual Summit and discusses what real estate brokers across the country are doing through their coaching program. The topics include content buckets, pro tips, and tools to make it happen.
I went to a French creperie's restaurantwith my classmates. Becausr our geography teacher asked us to do some reseach about Europe, and this came up our mind at the first time.
Topic: Advanced Keyword Research – understand your consumers and their purchase motivations
- Delivering an effective strategy which wins search results and consumers
- How to define, discover and explore an entire industry of keywords
- Ways to take your keyword research wider, deeper and more granular than you ever thought possible
- Actionable approaches to apply the learnings to your websites, brands, content and consumers
Joining all of this up to tell a compelling story, to get signoff on budgets and strategies, and to win big
Join the Likeable Community Management team as we take you through 10 ways community management can help your business thrive. We'll give you tangible examples of real life brands doing community management well. Sign up and learn how to make your business' community management valuable!
From Stranger To Prospect: Capturing More Web Visitors And Converting More Of...Noisy Little Monkey
Acquiring new visitors to your website from Google and the various social channels which now exist is ever more difficult in today’s competitive marketplace. Jon will reveal the secrets from successful campaigns which have driven new traffic and converted leads into sales.
Striving for Success in 2017 for Remodeling Businesses with Mark RichardsonSurefire Local
Mark Richardson shows you the 3 key ingredients for success, how to position your business for future success, where most businesses fail and how to avoid the same mistakes, and how your business can plan for a prosperous 2017. This is one video you won't want to lose!
The way you communicate your message will either keep you small fry and struggling, or spring board you to greater and greater success.
I’ve been lucky enough to work with some of the best independent agents in the country, and over the years, have distilled the elements of brand communication success into these four essentials:
1. Memorable communication
2. Helpful communication
3. Positive communication
4. Honest communication
In this deck, I dive deeper into each one of these four factors of successful brand communication. There's also a link to take you to my blogpost on this, in which I show you which agents are getting it right.
Stop Ruining your Real Estate Reputation - Detox your Digital BrandLaura Monroe
Your personal and brand reputation depends on TRUST - Detox the behaviors that damage your reputation, and measure the insights from truth-telling word of mouth marketing.
Call to Action - Creating Marketing That Gets ResultsAaron Stelle
In this presentation, Aaron Stelle with WEST, a Williston Financial Group Company, will be discussing how to create marketing that will get your client to act. It's not about giving information, but getting outcomes.
When was the last time you we wowed by the customer service you received. This presentation will provide you with 10 crucial tips that will help you improve your overall customer service experience to your customer base.
It costs 5-15 more to acquire a new customer than it does keeping an existing one - that's why having an unforgettable customer service experience matters.
Also, I've published a book about providing that experience and how you can keep your customers happy and delighted with your service.
Social Media Marketing 2020 by Aaron Stelle with WEST, a Williston Financial ...Aaron Stelle
In this presentation, Aaron Stelle with WEST, a Williston Financial Group Company, talks about the trends he's seeing in 2020 for both social media and digital marketing. In addition to first hand experience he also pulls from the Tom Ferry Virtual Summit and discusses what real estate brokers across the country are doing through their coaching program. The topics include content buckets, pro tips, and tools to make it happen.
I went to a French creperie's restaurantwith my classmates. Becausr our geography teacher asked us to do some reseach about Europe, and this came up our mind at the first time.
La iluminación de televisión, video, cine y fotografía pertenece al ARTE y la TÉCNICA de la creación de símbolos.
Tiene INTIMA relación con la las variables de composición, ambiente (MOOD), tono, ritmo pero en esencia es absolutamente imprescindible su conocimiento y maestría ya que sin LUZ, no hay imagen.
El escribir con luz (FOTOGRAFIA) dio origen a algunas de las tecnologías más importantes para el ser humano.
FOTOGRAFIA, CINE, TELEVISION, VIDEO
INSTAGRAM, FACEBOOK, VINES, YOUTUBE
How Small Businesses Define and Achieve SuccessInfusionsoft
What is success for a small business owner? Take a look this this free research report provided by Infusionsoft & Emergent, which uncovers:
- How small business owners define success
- Challenges to small business success
- Overcoming challenges through technology and coaching
- And more!
For more small business insights and ideas delivered to your inbox weekly, subscribe at http://pages.infusionsoft.com/learn
Content Strategy for Early-Stage StartupsInfusionsoft
Content Strategy for early-stage small businesses is drastically different than enterprises. In this presentation, Joseph Manna, offers advice to SEED SPOT members on developing a functional and thriving content program.
f you have any questions, visit Infusionsoft's e-books for additional education on how to drive ROI from your marketing activities: http://www.infusionsoft.com/learn/e-books.
Weaving Social Media throughout your Lifecycle Marketing StrategyInfusionsoft
Effectively using social means more than distributing blog posts, sharing pictures of kittens and checking up on exes. Learn how various social platforms can enhance each step of Lifecycle Marketing.
This session will cover strategies and tactics to apply to Attract, Sell and Wow across your social platforms. Attendees will also receive a list of social media tools specifically curated to help small businesses become efficient, productive and successful at utilizing social media.
Kickstarting an Urban Farm, Enhancing your Startup through Crowdfundingrf3
Ryan Finch, General Manager of Raleigh City Farm, discusses experience with crowdfunding a startup. Includes before, during and after stages of running a kickstarter campaign; as well as impact on organization and individuals. Presentation at National Small Business Association Webinar and local SCORE Chapters. Please feel free to contact with questions: ryan@raleighcityfarm.org
How to Understand, Attract, and Engage Buyers at EventsSnapApp
Events are a B2B marketer's best lead generating lever - but they can also be expensive, and measuring ROI is difficult. In this webinar, SnapApp and Certain will show you 8 ways to get better results at events through interactive content - and demonstrate ROI by linking everything back to marketing automation.
Get started today http://letswork.bossup2019.com
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How to Make Passive Income & Why You Should
Optimize Your Live Event For Fundraising Success
Many fundraising campaigns hinge on the success of a live event. If your ask or auction fails to bring in the desired amount, you may find yourself in a tough position.
Join Steve Roseman and Jay Love for a discussion on live fundraising events. Steve will share best practices based on his experience with fundraising auctions, and Jay will tie those strategies to retaining donors over the long term. We'll leave time at the end of the presentation for an interactive Q&A session. If you're a nonprofit professional who routinely organizes live events, you won't want to miss this webinar!
Joe Manna guides users through the Infusionsoft Marketplace and understanding how they can generate leads, save time and increase sales with the solutions on there.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The What, Why & How of 3D and AR in Digital Commerce
Scott Martineau - Delivering Beyond Expectation
1. The Ultimate Event for Small Business Success.
Delivering Beyond the
Customer’s Expectations
How to systematically create
customers for life
Scott Martineau
Co-Founder, Infusionsoft
@scottmartineau
2. The Ultimate Event for Small Business Success.
The Parable of The 9 Foolish Loan Officers
@scottmartineau
3. The Ultimate Event for Small Business Success.
The Parable
of the Wise
Realtor
@scottmartineau
Brian K. Judy, Assoc. Broker
Mesa Verde Real Estate
4. The Ultimate Event for Small Business Success.@scottmartineau
No one else.
5. The Ultimate Event for Small Business Success.
What we think is going on…
@scottmartineau
6. The Ultimate Event for Small Business Success.
What is really going on…
@scottmartineau
7. The Ultimate Event for Small Business Success.
Earn The Monopoly With WOW
@scottmartineau
8. The Ultimate Event for Small Business Success.@scottmartineau
No one else.
10. The Ultimate Event for Small Business Success.
WOW
MarketingMarketing
@scottmartineau
$25,000$25,000
$1500$1500
11. The Ultimate Event for Small Business Success.
Small Company. BIG Advantage!
@scottmartineau
12. The Ultimate Event for Small Business Success.@scottmartineau
Agility + Automation
13. The Ultimate Event for Small Business Success.
“The moment someone signs up for coaching they instantly
receive a welcome voice broadcast from me that
includes my personal email address (in case they
have issues) and it outlines exactly what they can
expect in the first few weeks of coaching with our team.”
- Rory Vaden Southwestern Consulting
@scottmartineau
How SB ICON Finalists WOW:
14. The Ultimate Event for Small Business Success.
How SB ICON Finalists WOW:
The Challenge:
•To humanize the interaction between
each customer & their cleaner.
The Solution:
•A welcome card with a bio & picture of
the cleaner.
The Result:
•Lower churn
•Drop in complaints
@scottmartineau
15. The Ultimate Event for Small Business Success.
How SB ICON Finalists WOW:
“We continuously stay in touch with them via social
media posts, email and phone calls. Clients receive
phone calls from the receptionist when they are due for an appointment or a
visit. We also make courtesy calls to clients to see how their pets are
doing.”
– Lee Richter Holistic Veterinary Care
@scottmartineau
16. The Ultimate Event for Small Business Success.
How SB ICON Finalists WOW:
“We want to be like Zappos and WOW our
customers! So…we decided to write
hand written thank you
notes to new and repeat customers…”
- Chris Brisson Call Loop
@scottmartineau
17. The Ultimate Event for Small Business Success.
How SB ICON Finalists WOW:
@scottmartineau
18. The Ultimate Event for Small Business Success.
How To Create The Monopoly
1. Culture of WOW
2. New Customer WOW
3. Ongoing WOW
4. Satisfaction Survey
@scottmartineau
19. The Ultimate Event for Small Business Success.
1. Create a culture of WOW!
@scottmartineau
20. The Ultimate Event for Small Business Success.
Are You Creating a Culture of WOW?
• Train it. Teach it. Talk about it. (Intend to WOW!)
• Hire people who love to serve
• Fire poisonous employees
• Incentivize it
• Empower Employees to WOW
@scottmartineau
21. The Ultimate Event for Small Business Success.
Activity:
Plan Your Culture of WOW
@scottmartineau
22. The Ultimate Event for Small Business Success.
2. Welcome New Customers with A Splash!
• Send a welcome giftSend a welcome gift
• Send a series of timed warm follow ups.Send a series of timed warm follow ups.
• Do little things people don’t expect.Do little things people don’t expect.
• Add a personal touch.Add a personal touch.
• Be present in case they need anything.Be present in case they need anything.
@scottmartineau
23. The Ultimate Event for Small Business Success.@scottmartineau
Gift ideas:
25. The Ultimate Event for Small Business Success.
Fulfillment ideas:
@scottmartineau
26. The Ultimate Event for Small Business Success.
Fulfillment ideas:
@scottmartineau
27. The Ultimate Event for Small Business Success.
Activity: Plan Your Welcome
WOW
@scottmartineau
28. The Ultimate Event for Small Business Success.
3. Implement a system for ongoing Wow.
@scottmartineau
29. The Ultimate Event for Small Business Success.
3. Implement a system for ongoing Wow.
@scottmartineau
30. The Ultimate Event for Small Business Success.
Activity:
Plan Your Ongoing WOW
@scottmartineau
31. The Ultimate Event for Small Business Success.
4. Periodic Survey: How well are we doing?
@scottmartineau
32. The Ultimate Event for Small Business Success.
4. Find out how well you’re doing
@scottmartineau
NPS
33. The Ultimate Event for Small Business Success.@scottmartineau
4. Find out how well you’re doing
34. The Ultimate Event for Small Business Success.
Activity:
Plan Your Survey
@scottmartineau
35. The Ultimate Event for Small Business Success.
Earn The Monopoly With WOW
@scottmartineau
36. The Ultimate Event for Small Business Success.
How To Create The Monopoly
1. Culture of WOW
2. New Customer WOW
3. Ongoing WOW
4. Satisfaction Survey
@scottmartineau
37. The Ultimate Event for Small Business Success.
Q&A
Scott Martineau
Co-Founder, Infusionsoft
@scottmartineau
@scottmartineau
Editor's Notes
Goals:
Help you see the importance of focusing on Wowing customers
Provide 5 specific action items to help you Wow every customer
Provide helpful resources that make implementing those things more easy.
My wife and I enjoy change
We move every couple of years, and also have a couple of rental properties
9 mortgage loans in the last 10 years. 9 Different loan officers
Only had a bad experience with one
Others didn’t follow-up
No one did anything to create Wow after the sale. Wham Bam...
You could say: We’ll use no one else for real estate other than Brian Judy, till death do us part.
Debunk the Myth:
When people buy from you, they aren’t committed yet. It’s more like the first date.
Sometimes we get confused:
We just went through all of this investment to get a customer
They picked us, right?
Yes, but you haven’t won them over for life yet.
I believe that people WANT to find companies they can rely on for the rest of their life.
Who LIKES to go search for a new company to help them with a known problem?
We want to have “our guy”, or “our gal”
But we don’t grant this position too quickly
Here’s what’s really going on.
You are on trial.
The new customer has one eye on you, but they’re still open to ‘seeing other people’ until you cinch the deal.
What we’re talking about today is how you can:
SYSTEMATICALLY WOW your customers
So the competition fades into the background
And you get Repeat Customers for life.
Who are Raving Fans who tell all of their friends
You’re married when they decide that you are the only one they’ll ever consider in your category.
This is YOUR JOB.
If you don’t have raving-fan customers, it’s because you aren’t creating systematic WOW.
Tie into $$
Make WOW bigger
Let’s go back to the story of the 9 foolish loan officers
I was worth $1500 to Loan Officer #1 ($1,000 left over after taking out marketing costs)
But what could I have been worth?
Same $500 in marketing
What if the loan officer had decided to commit to WOWing me?
Extreme: send me a $5 gift every month for the past 10 years?
$25k
Still: $23,900!!
To earn $23.9fk if he continues his model,
he’d pay about $12K to acquire.
That’s a lot of work, time, and money…
How many of you have seen Moneyball?
Don’t copy big companies.
Do stuff they can only dream of. Think, Moneyball!
FOCUS ON YOUR STRENGTHS
One of your advantages…
AGILITY
Everyone in this room has the power to create a remarkable WOW process and implement by 9pm tonight!
Or maybe you already have something in place: How can you take what you have to the next level? By 9pm tonight?
Here’s an example of someone who uses automation (Southwestern Consulting).
The Card:
Full picture of the cleaner - not just in a work situation - some were with their kids, some were with their wife/husband, some were with their beloved pet.
A short bio of the cleaner – hobbies, interests, etc.
The Result: “Absolutely astonishing!”
All of a sudden there was a connection.
Churn slowed down to an acceptable level.
Customer complaints dropped significantly.
And our hardworking loyal cleaners started to enjoy recognition when they came in each day to the client’s office.
It was awesome!”
Hired a woman from Craigslist
$0.35/card
handwrites them twice/week, mails and stamps them
Customers loved it, shared it, talked about it, and praised it.
It's an amazing and simple strategy for WOW'ing your customers!
Hired a woman from Craigslist. $0.35/card
handwrites them twice/week, mails and stamps them
Customers loved it, shared it, talked about it, and praised it.
It's an amazing and simple strategy for WOW'ing your customers!
Sometimes SIMPLE is remarkable.
Let’s systematize this so it happens like clockwork.
MORTONS – this is indicative of a company that has a strong culture of wow.
Have you created a culture of WOW?
Ideas
Give employees Amazon gift card with which to Wow customers? Teach them to think for themselves
Company bonus for high NPS score?
Infusionsoft Company award: Delight Award.
Share great service stories by email.
Company Chocomize will send personalized chocolate bars
Hire an artist from Etsy to fulfill your new and ongoing WOW gifts
Try hiring someone from fiverr or Craigslist to fulfill your hand written notes
Draft an example of one message with WOW! specific to your business.
What’s an idea of a gift or other ways you can wow a customer in your business?
1, 3, 6
Service call
Survey your customers (at the appropriate time) to find out if you’re WOW!-ing, and:
Fix what’s wrong
Get repeat business
Get referrals
Negatives can be positives! Be willing to face the brutal facts.
NPS Survey Campaign
[Add what happens in each one here]
NPS Survey Campaign
Promoter Score (9 & 10)
Thank you
Ask for Referral
Neutral (6, 7, 8)
Email message: “How did we fail? What can we do to turn you into a promoter?”
Detractor:
Phone call action
Draft email
Decide on NPS vs Customer satisfaction
When to send it?
Other questions?
Could you use a landing page with other questions to track performance in other areas?
Take their mind back to
Monopoly
$25k customers
Remind them that life is happier for them and employees when customers are happy
But this requires execution
Take this worksheet and put it into action!
Take their mind back to
Monopoly
$25k customers
Remind them that life is happier for them and employees when customers are happy
But this requires execution