Top Ten Business Myths, Part 2 (Myths 5-1). This episode is dedicated to the possibility that many myths exist about business and it would be better to rid ourselves of these ideas. Thinking about these myths is difficult because it requires us to examine some of our most deeply held beliefs and either dismiss them or at least think differently about them. If you are interested in challenging the conventional wisdom about these business myths, you are invited to listen to this episode of The Soul of Enterprise: Business in the Knowledge Economy, hosted by Ed Kless and Ron Baker.

1. Top Ten Business Myths

2. #10 - Differentiation can be achieved
by saying you are customer focused.
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3. #9 - The customer is always right.
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4. #8 - Business is a science, and requires
data to make decisions.
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5. #7 - Strategic planning begins by
determining a revenue target.
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6. #6 - Leadership is about changing
others (behavior).
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7. #5 - Focusing on efficiency makes your
company more effective.
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8. #4 - Increasing market share leads to
increased profitability.
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9. #3 - Excessive profits must be because
the company is doing something evil.
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10. #2 - Price is based on cost.
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11. #1 - Business is a zero-sum game.
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$40,000
$35,000
$30,000
$25,000
$20,000
$15,000
$10,000
$5,000
$0
Cost
Value
Price

12. www.verasage.com/tsoe
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