This document discusses how social media can be used for marketing purposes. It provides examples of how companies have successfully used platforms like Twitter, Facebook, and blogs to grow their business, crowdsource ideas, and increase customer engagement. The document also outlines best practices for developing a social media strategy, including setting goals, choosing the right tools, developing content, measuring results, and continually improving the strategy. Overall, the key message is that an effective social media presence can help businesses expand their reach, build prospects, and increase search visibility.
8. Keys to a Successful SM Strategy
Create Goals and Objectives
Find Your Target
Choose Your Tools
Position Yourself
Appoint Personnel
Develop a Following
Work Towards Consistency
Make Improvements Through Metrics
Use Creativity
9. Create a Specific Strategy
Discussion is going on so start by listening and then:
Build relationships
Crowdsource ideas
Show personality
Increase customer service
12. Dell on Twitter
Strategy: answer questions,
provide offers, increase sales
Tools: Twitter profiles
Return: 6.5 million in revenue &
1.5 million followers
13. Best Buy Twelpforce
Strategy: communicate
& engage with customers,
empower employees
Tool: Twitter
Return:
over 14,000 followers
increased online reputation
increased inbound links to
the store
over 700 registered
employees
http://www.youtube.com/watch?v=25zcavXj97I
Source: marketingROI blog
14. Establish a target & Choose your tools
YouTube Demographics
Men and women are
equally represented
The majority of people
on YouTube are
between 18-34
100 Million visitors
per month
5 Billion video
streams every month
Source: Quantcast
15. Facebook Demographics
There are 5% more
women on Facebook
The fastest growing demographic
on Facebook is 35-49
More than 350
million active users
More than 700,000
local businesses
have active Pages
on Facebook
An average user
spends more than
55 minutes on
Facebook per day
Source:
Quantcast
16. Twitter Demographics
Grew from 4 million
to 40 million in 2009
Estimated 23 million
monthly users in the
United States
Fastest growing social
network
100 million members
estimated for 2010
Specifically, 45-to-54-year-
olds were 36% more likely
than average to visit Twitter,
making them the highest-
indexing age group
(source:e-marketer)
Source: Quantcast
17. Beyond Facebook and Twitter
http://socialmediab2b.com/2009/11/b2b-social-media-example-the-cree-led-revolution/
http://www.creeledrevolution.com/
18. Blogging Benefits
Enhances search rankings
Allows for immense
customization
Easy to use content
management system
Builds reputation as a thought
leader
Provides opportunity for
communication
Adds a personal element to
your website
http://bloggers.com/blogs
19. Going Viral, Creating Buzz, Building Your Brand
Widget: An
application that
includes a piece of
code that can be
Microsite: A site easily embedded
that exists outside of onto a third party
its parent website. A site.
different URL usually
differentiates the two
sites.
20. If you build it, they will come
E-marketer declares Facebook applications as the most effective
tactic for consumer oriented companies. 41.9% of B2C’s used this
method of marketing.
33. Work Towards Consistency
The Balancing Act
Twitter 3– 4 daily
Blogging 1 weekly
Commenting 2–3 daily
Facebook 1–2 daily
34. Measure & Improve Success
Check your objective
Refer to analytics/social monitoring tools
Track surveys/offers
The obvious: fans, followers, positive comments, etc.
Ask yourself these questions:
Are you causing a conversation?
Are your sales going up?
(Source: Robert Scoble, social media blogger)
35. With victories come defeats
Always listen first
Get involved—not just during a crisis
Understand when to respond
Review before responding
React quickly, honestly and calmly
36. Social Media Success
Doug Thielen from Qdoba:
Starting Qdoba’s Social Media Campaign
Listened and chose a platform
Played off of other campaigns
Focused on interaction
Started a social media team
37. Starkmedia’s Social Media Offering
Analysis and proposal
Consultation and start-up
Development of SM applications