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Social Media Strategy Assignment

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Alli Mowrey
Alli Mowrey

The social media business plan document outlines the key steps to developing an effective social media strategy: 1) Define goals and objectives by selecting a scope, identifying business goals, and defining social media goals and measurable objectives. 2) Analyze the intended audience by understanding demographics, interests, needs, and expectations. 3) Evaluate competitors by analyzing the social media channels, followers, content, and engagement of other brands. 4) Develop a content plan and select key social media platforms to establish a brand presence and promote the business.

Business
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SOCIAL MEDIA BUSINESS PLAN
Social Media Business Plan Goals & Objectives Competitive Analysis Audience Analysis Content Planning Select Platforms Measure & optimize Create content Establish a brand presence Promote your network
Goals & Objectives • What are they & how do you achieve them? • • • • Goal: broad primary outcome1 Strategy: the approach you take to achieve a goal Objective: a measureable step you take to achieve a strategy Tactic: a tool you use to achieve a strategy 1 Forbes
Goals & Objectives 1 http://searchenginewatch.com/article/2202307/Social-Media-ROI-How-To-Define-a-Strategic-Plan
Goals & Objectives • Strategic Planning Steps1 1. 2. 3. 4. 5. 6. 7. Select Scope (department, business function) Identify business goals (specific to the scope) Define social media mission / purpose Define social media goals Define 1-2 objectives related to each goal Choose tactics for each goal Determine how you’ll measure each tactic 1 http://searchenginewatch.com/article/2202307/Social-Media-ROI-How-To-Define-a-Strategic-Plan
Audience Analysis • Key considerations: • General • Primary and secondary audiences • • • • • Demographics Interests Needs Expectations Relationship with your brand/organization • Other considerations (as they apply) • Technical background • Consumer behavior • Continue learning throughout process
Competitive Analysis • Key considerations: • • • • • What channels are competitors using? How many followers do they have? What type of content are they posting? How are followers interacting with their content? What appears to be working? Not working?

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Social Media Strategy Assignment

  • 2. Social Media Business Plan Goals & Objectives Competitive Analysis Audience Analysis Content Planning Select Platforms Measure & optimize Create content Establish a brand presence Promote your network
  • 3. Goals & Objectives • What are they & how do you achieve them? • • • • Goal: broad primary outcome1 Strategy: the approach you take to achieve a goal Objective: a measureable step you take to achieve a strategy Tactic: a tool you use to achieve a strategy 1 Forbes
  • 4. Goals & Objectives 1 http://searchenginewatch.com/article/2202307/Social-Media-ROI-How-To-Define-a-Strategic-Plan
  • 5. Goals & Objectives • Strategic Planning Steps1 1. 2. 3. 4. 5. 6. 7. Select Scope (department, business function) Identify business goals (specific to the scope) Define social media mission / purpose Define social media goals Define 1-2 objectives related to each goal Choose tactics for each goal Determine how you’ll measure each tactic 1 http://searchenginewatch.com/article/2202307/Social-Media-ROI-How-To-Define-a-Strategic-Plan
  • 6. Audience Analysis • Key considerations: • General • Primary and secondary audiences • • • • • Demographics Interests Needs Expectations Relationship with your brand/organization • Other considerations (as they apply) • Technical background • Consumer behavior • Continue learning throughout process
  • 7. Competitive Analysis • Key considerations: • • • • • What channels are competitors using? How many followers do they have? What type of content are they posting? How are followers interacting with their content? What appears to be working? Not working?