ListeningObjectivesAudienceSocial StrategySocial Tactics & ToolsMeasurement Content Marketing RoadmapFundamentals of social media listeningSetting objectives for social content marketing3 keys to developing an audience profileCore components to a successful social strategyEssential social media tactics and toolsWhich measurement tools are right for you
Modeled after the Forrester POST Method of developing a social media strategy
Solution:People like to talk about cars. As soon as the first sketch of a new concept car finds its way into public, conversations begin, in bars, at work, online. Instead of trying to tell the target what to think, we decided to listen. So we created a tool to round up whatever was said about the new A1 and to encourage others to take part in these conversations and join the fan community. In addition to integrating isolated contributions from Facebook, Twitter, Youtube and various blogs within one large community hub, we offered sharing elements like configuration and styling tools, that enabled users to create and show their unique, personal versions of the new A1.