This document discusses the benefits of leveraging social networks for marketing. It outlines three main points: 1. Social networks allow organizations to humanize themselves and engage in two-way communication with customers in ways that other marketing channels cannot. 2. While social media requires developing a strategy, objectives, and engagement plan, it can be cheaper than traditional advertising and provides insights into customers and products. 3. To measure success, organizations should establish goals and metrics for each strategy and objective, and regularly evaluate the measurements to improve social media activities over time.

1. Leveraging Social Networks [email_address] [email_address] Twitter: annmichael Ann Michael

11. Getting Started 1 Creating a Social Strategy & Objectives 2 Developing an Engagement Plan 3 Measuring Success

16. 1 Social Network Strategy with Objectives 2 Creating an Engagement Plan 3 Measuring Success

19. Social Networking Etiquette

21. 1 Social Network Strategy with Objectives 2 Creating an Engagement Plan 3 Measuring Success

29. Questions?