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Social Media – Lotteries Council 2011

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Sue Fidler Ltd
Sue Fidler Ltd
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Social Media
Please - interrupt - interact Sue Fidler
Why is “social media” so different?
 
 
All of these “technologies” are one to many
And then...
 
It is still one to many - lots of “ones” to “lots of Manys”
Web 1.0 was… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
But then the world changed again...
 
 
Web 2.0 is a many to many revolution…
So what do we mean by Social Networking?
www.convio.com
[object Object],[object Object],[object Object],[object Object]
www.convio.com
[object Object],[object Object],[object Object],[object Object]
Who are your audience?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],So just how popular are they? www.convio.com
In every generation more than 80% of people think friends asking them to support a charity is an acceptable means of solicitation.
BUT....
 
Where are they?
 
www.convio.com
Facebook: 38%
Spreading the word...
 
 
 
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2) think about your audience - who are they - where are they? - what do they want? - how do they talk?
 
3) Be appropriate
 
 
 
 
4) Making the most of content repurpose and repeat
 
 
4) use your website a base.. to sign up, donate etc
 
 
5) use social media as a tool to spread the word
 
6) Be friendly
 
- Write as a person - Talk to people as friends - Less formal than “corporate style” - Build a relationship - Personalise where possible
7) always respond – to messages, tweets, comments, mentions
[object Object],[object Object],[object Object]
Resources: How to guide www.suefidler.com/SN Social Media Tools www.suefidler.com/SNtools Blog www.charitybuzz.net
 
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Social Media – Lotteries Council 2011

Editor's Notes

  1. matures/WWII 1928-1946 baby boomers 1946-1959 Generation X 1960-1978 Generation Y 1979-1995 Generation Z 1996-2012