Putting web 2.0 and social media to work for foundations. This presentation was part of an interactive workshop at the Conference of SW Foundations in Vail, Colorado on October 1, 2010. Presented by Josie Burke from El Pomar Foundation and Rob Simon from BurstMarketing.
Better, Faster, Stronger: How nonprofits can better engage their members and ...abraun3
In a world of tight budgets, nonprofits need to know now -- more than ever -- how best to serve and engage with the people supporting them. Social media tools offer a no-brainer part of any membership and fundraising strategy, but how can nonprofits optimize the resources they put into social media? Learn tips, tools, and strategies for success in the nonprofit realm of social networks, as well as how to use these tools to reach out to the media and reporters to get your message out there.
Cosmic Ethical IT Presents - Social Media for Organisationscosmicuk
This workshop provides an introduction to social media, and how it can be used for your business or organisation.
This involves examining exactly what social media is and how other businesses are using it successfully. We then look at 5 of the larger areas of social media and how each can specifically benefit you.
Book excerpt from A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay. This book is a hands-on guide to building an optimized presence in the Social Web.
JTerm Day 2 - History, Definitions & StatsAndrew Hoffman
This presentation walks through some historic context for social media, definitions and relevant statistics. All of this content was for the purpose of raising awareness for scale and impact.
Presentation to Voluntary Action Sheffield. Background to Social Media / Web 2.0 and how Local Infrastructure / Local Support Organisations are now using Social Media
Engaging the Online Reader through Social MediaLogan Aimone
Learn how journalists are using social media to engage their audiences -- both to gather information and to promote content. Presented at AEJMC Gateway Teach-in for scholastic journalism educators, Aug. 9, 2011.
Putting the “we” into the Web through Social MediaNASBLA
The ever-expanding world of social media can be difficult to navigate and many organizations may be reluctant to take up the gauntlet. Can social media really help us get our message out to a wider audience? Can we afford to pass up this opportunity? A look at this phenomena along with a report on one agency’s foray into the world of social media, and how it can help or hurt us in business.
I have tried to put in a small presentation to highlight the importance of communication giving success to effective project management thereby enable all stakeholders informed on RAID to critical path activities to scope creep. As I was involved in many IT and other PM activities I felt lack of clear communication is causing many projects/programs going into code-red. Your views are always welcome. All views are my personal ones
Better, Faster, Stronger: How nonprofits can better engage their members and ...abraun3
In a world of tight budgets, nonprofits need to know now -- more than ever -- how best to serve and engage with the people supporting them. Social media tools offer a no-brainer part of any membership and fundraising strategy, but how can nonprofits optimize the resources they put into social media? Learn tips, tools, and strategies for success in the nonprofit realm of social networks, as well as how to use these tools to reach out to the media and reporters to get your message out there.
Cosmic Ethical IT Presents - Social Media for Organisationscosmicuk
This workshop provides an introduction to social media, and how it can be used for your business or organisation.
This involves examining exactly what social media is and how other businesses are using it successfully. We then look at 5 of the larger areas of social media and how each can specifically benefit you.
Book excerpt from A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay. This book is a hands-on guide to building an optimized presence in the Social Web.
JTerm Day 2 - History, Definitions & StatsAndrew Hoffman
This presentation walks through some historic context for social media, definitions and relevant statistics. All of this content was for the purpose of raising awareness for scale and impact.
Presentation to Voluntary Action Sheffield. Background to Social Media / Web 2.0 and how Local Infrastructure / Local Support Organisations are now using Social Media
Engaging the Online Reader through Social MediaLogan Aimone
Learn how journalists are using social media to engage their audiences -- both to gather information and to promote content. Presented at AEJMC Gateway Teach-in for scholastic journalism educators, Aug. 9, 2011.
Putting the “we” into the Web through Social MediaNASBLA
The ever-expanding world of social media can be difficult to navigate and many organizations may be reluctant to take up the gauntlet. Can social media really help us get our message out to a wider audience? Can we afford to pass up this opportunity? A look at this phenomena along with a report on one agency’s foray into the world of social media, and how it can help or hurt us in business.
I have tried to put in a small presentation to highlight the importance of communication giving success to effective project management thereby enable all stakeholders informed on RAID to critical path activities to scope creep. As I was involved in many IT and other PM activities I felt lack of clear communication is causing many projects/programs going into code-red. Your views are always welcome. All views are my personal ones
Describes a way for organizations to establish a presence in social media. Developed by Quik Web Solutions, which offers web services and workshops in the use of social media and other web tools. Email us at: mkorenchuk@quikwebsolutions.com.
Presentation to the Media Skills Network around how to socialise your brand online. The presentation gave this dynamic, smart group of media trainers a social media overview, followed by learning how to build a social media strategy, deliver kick-ass content, and finally looking at the technology and tools involved.
Elliot Greenberger led a session on social media for local students interested in global philanthropy and activism for the Chicago Global Donors Network.
Everyday you post status updates on Facebook, watch YouTube videos, and read your favorite blogs. But beyond personal entertainment, Facebook, YouTube, and blogs can become crucial tools that help you raise money and awareness for the global issue you care about most. In this session, we will cover the fundamentals of the web and show you how you can create a web strategy that actually works for your organization or cause. Using real world examples from organizations like Charity:Water and others, this session will give you the tools and framework necessary to creating a better world with online technology.
Social Media Web Marketing Nov 2009 Wk2PCM creative
This five day workshop looks at the phenomenon called Web 2.0 as a "Super User" not a developer, visiting integrated web services, social technologies and resources applying them directly to business. We explore free online business tools, the usefulness of Social Networking, subscriber multi media platforms and collaborative wikis with business in mind.
Practical sessions will enable students to embed badges and widgets to their own web sites and gain a perspective of the dynamic content possible when commissioning a bespoke site from a web design company.
The course also looks at business attitudes to IT, particularly Fun vs. Work, security, personal identity, behaviour and etiquette taking a look at the debate around Internet morality and ethics in a world of faceless communication mediums.
This course introduces the concepts of extracting, embedding, aggregating and linking to and from social media platforms sharing content for business benefit encouraging promotion of a band across multiple user environments in the context of the Internet and the World Wide Web. The course provides students with an understanding of how Web 2.0, social media and online world has evolved and which technologies currently contribute to creating successful businesses online interaction specifically for them.
Week 2
Interactive Platforms
Market share and population demographics
Instant messaging and digital communication
Niche marketing via Social Media networks
Community Engagement
Blogging & Micro blogging
Tagging and Trending
RSS
Aggregation and Distribution
Slides from a workshop about the Third Sector and Social Media I delivered on the Isle of Wight on 1 December 2009. Not fully annotated - will do that soon
The following webinar was recorded and is available to view by clicking on the player below. In addition, you can download the presentation and audio podcast to your computer with the links under Download Files. All TechSoup Talks! webinars have been transcribed and have closed captions. Visit our complete list of archived TechSoup Talks! webinars.
The following webinar was recorded and is available to view by clicking on the player below. In addition, you can download the presentation and audio podcast to your computer with the links under Download Files. All TechSoup Talks! webinars have been transcribed and have closed captions. Visit our complete list of archived TechSoup Talks! webinars.
NMS team members Alex Redmond (Mid-Atlantic Business Development) and Leslie Bradshaw (Communications Manager) shared social media best practices and specific ideas for the agriculture industry during two presentations to the DC Ag Communicators in May and June 2009.
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
4. Why Use Social Media ? Great way to tell and share stories Now mainstream More effective and engaging Sustainable & green Cost-efficient and scalable Starts conversations Invites people into your org Assists with transparency Can become viral Trackable, measurable and ROI
5. Why You Should Care ! In 2005, 8% of adults had a social network profile. Today, nearly 40% do. Nielsen reports that 142 million Americans use social media, largest in the world Usage (time spent) increased 86% over last year
6. “If you are online, you are using social media.” Universal McCain Comparative Study on Social Media Trends
7. 1. Facebook The “standard” for social networking, social media, social content 500 million users 500 billion minutes/month 135 friends average
8. How To Use Facebook Build official, branded “fan” page with info on organization, mission Find fans to “like” your page Post updates and news regularly on you and grantees Upload videos and photos Promote and publicize events Open up your page to allow fans to post, comment & discuss Use surveys
10. 2. Twitter Real-time micro-blogging using phone, computer, tablet 106 million+ users 300,000 new accounts every day 97% have less than 100 followers, follow less than 100 Twitters 55 million Tweets per day 140-character text-messages with short links to photos, videos, URLs, blogs,
11. How to Use Twitter Set up an official Twitter feed with custom background and @YourOrganization handle Post daily updates, links to interesting articles, grantee information Create a TwitterList of @handles for organization’s staff, partners, supporters, grantees Use “Twitterholic.com” to find and connect with top tweeters in your area Reply, retweet and join discussions Recruit staff, volunteers, supporters, grantees Promote an event, campaign, movement, issue
13. 3. Mobile & Smartphone A “Swiss army knife” phone that provides Internet access & browsing, GPS & location, email, audio, video, photo, SMS text-messaging, calendars, contacts applications – and oh yes, making telephone calls iPhone, Blackberry, Droid (Google) Predicted to overtake “regular” phones w. 50% penetration by 2011 285 million mobile users now (60 million of which were “smart”) Becoming the new standard for mobile communications
14. How to Use Mobile Make your website “mobile” friendly so it can be easily viewed on mobile devices (no Flash) Partner with cause-related apps such as CauseWorld to promote a cause, raise funds Integrate usage of your Facebook, Twitter accounts on mobile platforms Build an “off-the-shelf” iPhone app that aggregates your content from multiple RSS feeds using AppMkr Create a custom app for iPhone, Droid
16. 4. YouTube & Video Sharing Video sharing and hosting website 2 billion views a day, nearly double primetime audience of all TV networks combined 24 hours new video uploaded every minute Avg person spends 15 minutes a day on YouTube More video in 6 months than networks have created in 60 years
17. How to Use YouTube Buy Flipcams at nonprofit rate and start making videos of what you & grantees do Create 15 second opening with logo, music, brand Keep videos short, fun, compelling Average YouTube video is 19 seconds! Create branded, custom YouTube channel Post videos, share on Facebook, Twitter, website, email, newsletter Invite supporters to upload video responses, comments
18. How to Use Video (cont.) Set up other video platforms Vimeo, Blip.TV, Brightcove Use TubeMogul to distribute one video to all platforms at once, maximizing content distribution Distribute as “podcast” on iTunes and other podcast portals using FeedBurner Track views and learn what sticks
20. 5. Blog A blog is… personal diary daily pulpit collaborative space political soapbox breaking-news outlet collection of links memos to the world Whatever you want it to be! 50 million and counting
21. How to Use a Blog Real power is a blog’s ability to “push” content out into “blogosphere” People can find posts, enter conversations Maintain regularly – pick a frequency Pick a content approach and strategy Identify internal “owners” or collaborative owners Find, link and cross-link with other blogs Integrate with Website, social media
23. 6. Web 2.0 Websites that move away from static pages toward dynamic Flash, javascript or HTML 5 animation Shareable Interactive Customizable home pages RSS feeds to push content Searchable databases / custom information Media (video, podcasts, audio)
24. How to Use Web 2.0 Add animated player of photos of grantees Add “ShareThis” widget to facilitate social sharing Integrate blog into website Feature video(s) of grantee Subscribe to RSS feeds, podcasts Create searchable database of grantees
26. 7. Online Annual Report A “flip-able” page-turning PDF Embedded audio, video Interactive with polls, hyperlinks, email, sharing Trackable and measurable Print-on-demand options Green Scalable and viral at no cost
27. How to Use Online Reports Community reports with video stories on grantees Annual reports with financials, foundation information Animated charts and graphs to bring foundation mission to life Self-publish magazines, whitepapers
28.
29. 8. ePR & Community Engage with your community online Yelp! Community sharing and rating Google Places Reach out to online local websites and newspapers, i.e. YourHub and MetroMix Issue ePress Releases Free-press-release.com PRLog.org
30. How to Use ePR & Community Sites Set up and “claim” your organization on popular local sites Yelp! Google Places FourSquare Yahoo Local Build online ePR distribution list Websites, newspapers, bloggers Free ePR sites No excuses: send ‘em!
32. 9. eNewsletter Regularly distributed electronic newsletter with current information Subscribers (for free) eNewsletter/eMail services Vertical Response ConstantContact Emma Mail
33. How to Use eNewsletter Set up a graphic, bold template Build subscription base Have subscribe button on home page Embed multimedia Video “play” window but not actual video; won’t go through spam KISS (Keep it simple & sincere) Honest voice, breezy, newsy Allow for unsubscribe Don’t overwhelm: monthly or qrtly Monitor open-rates and clicks & learn
35. 10. Content Sharing You’ve got content – now share it! Videos (we’ve talked about) Photos on flickr Presentations on Slideshare Live video webcasts on uStream Live radio show on BlogTalkRadio Conference calls on Skype, ReadyTalk
37. 11. Listening & Polling “Listen” to what people are saying about your organization, grantees and issues On blogs, Tweets, discussion boards, forums Poll your audience with interactive online surveys E.g. SurveyMonkey Many free listening and polling tools GoogleAlerts Search.Twitter.com SocialMention Spy, ViralHeat, FiltrBox
39. 12. Engagement & Mobilization Social networking software and websites that help you to: Raise awareness Create engagement on an issue or cause Spread information and support Get votes Raise funds Mobilize!
40. How to Engage & Mobilize Start a petition drive on Twitter using Act.ly Create events, polls on your Facebook page Raise funds for your cause on CauseWorld (website and app) Promote an event with EventBrite Use SpredFast and SmallAct to reach across multiple social media platforms to engage and mobilize
46. Group Exercise Each group given a communications goal Each group has 90 points to “spend” to accomplish goal through communications platforms “Playing cards” distributed to help guide group decision-making Each group will report back to share its communication strategy
48. Twitter Search.Twitter.com – find topics of discussion Act.ly – petitions on Twitter Tweetdeck – organize, manage and publish tweets HootSuite – organize, manage and publish tweets Bit.ly or Tinyurl.com – create shortened URL links TwitPic – share photos Twitalyzer –monitor Twitter stats, influencers Mr. Tweet – find influencers Klout – influencer cultivation FriendorFollow – influencer cultivation
49. Free Listening & Monitoring GoogleAlerts – on any topic GoogleReader – RSS reader SocialMention – all user-generated content Technorati –blogs Spy – all user-generated content FiltrBox – social media mentions vViralHeat – social media mentions Backtype –blog comments YackTrack – social media comments Boardtracker – alerts on discussion boards Twilert & Tweetbeep – Twitter mentions FriendFeed – social aggregator YahooPipes –blog and topic monitor
50. Paid Listening & Management Radian6 – comprehensive listening and tracking SpredFast – comprehensive social media management SmallAct – web software specifically for non-profits to help them raise money, find supporters and maximize social media
51. Fundraising & Engagement Crowdrise – fundraising website, community, gaming Convio – marketing, fundraising, advocacy for nonprofits FirstGiving – fundraising FourSquare – cause related iPhone app ChipIn – widget used in fundraising w. “donate” button GlobalGiving – online marketplace for philanthropy Change.org – empowers people to take action Givezooks – support a cause in minutes YourCause – fundraising through personal web pages JustGive – remove barriers to charitable giving SixDegrees.org – spread a ripple of good SocialVibe – micro-fundraising through social media
52. Other LinkedIn – professional networking EventBrite – event management Upcoming – event management MobileCommons – SMS text messaging campaigns TextMarks – SMS text messaging campaigns AppMkr – “off-the-shelf” iPhone apps Ning – build your own social network ala Facebook Brightkite – geolocation website and app Gowalla – geolocation website and app
53. Contact orFollow Me Rob Simon, President (303) 641-0946 rob@burstmarketing.com @burstmarketing
54. Contact orFollow Me Josie Burke Director of Communications (719) 577-5750 jburke@elpomar.org