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ROLE OF SOCIAL MEDIA & WEB IN YOUR CLUB Peggy Hoffman, CAE The Golden State Chapter CMAA October 19, 2009
www.marketingintelligenceblog.nl
Social media usage doubled since 2007 ,[object Object],GenY & X “email passé” 1.5 M items shared on Facebook daily 78% trust peers vs. 14% ads Power is in the hands of consumers
 
Beth Kanter, bethkanter.org Member Objective
5 WAYS TO USE SOCIAL MEDIA & THE WEB
5 STEPS … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools … ,[object Object],[object Object],[object Object],[object Object]
5 STEPS … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools to Listen …
Tools to share content / engage …
Tools to generate buzz …
Tools to build community …
3 Small Actions to Take ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONTACT ME ,[object Object],[object Object],[object Object],[object Object],[object Object]

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