An overview of social media for nonprofit organizations including social media statics use statitics, the basic tools available and how nonprofits can leverage social media for social good.

1. Social Media 101 for Nonprofits Jordan Viator Interactive Communications Manager

2. What is social media?

3. “Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.” - BenParr.com Or more simply: Online, two-way communications that allows for heightened participation and engagement

4. Web 2.0 and New Media Blogs Micro Blogs RSS Widgets Social Networks Social Bookmarks Podcasts Video Sharing Sites Photo Sharing Sites Virtual Worlds Wikis The possibilities and tools are seemingly endless and grow and change everyday!

5. What’s it all about?

6. Sharing Information Opinions Ideas Emotions Flickr photo credit: OM Careers

7. Listening It’s just as important to listen as it is to talk and share.

8. Building Trust Social media helps build trust by allowing your supporters and fans to speak on your behalf

9. Goals of Social Media Shift in fundamental goals of communication Social Media strives to Provide transparency and authenticity Create an open and honest dialogue Illustrate a core understanding of the issues, trends and needs of the industry Allow influencers and advocates to evangelize for you Provide a feedback loop As much about listening as telling Throw out the marketing speak and talk with people not to people People are already saying things about your brand, give them an outlet Monologue  Dialogue

10. The bottom line…

11. Welcome to the Future

12. Social Media Tools & Tactics

13. Blogs - Blogger, Wordpress, Typepad Provides a human voice Real experiences, advice and news Engages people in issues they are interested Provides a forum for feedback which empowers your supporters to speak up and be heard Transparency is key: don’t post press releases

14. Social Networks - Facebook & MySpace Friends, acquaintances and colleagues Sharing of personal interests Opportunity to fundraise “Networking” through Profiles Pages/Groups Applications Networks

15. Communities - Ning, Care2, Change.org Bringing supporters and interested people together in a more focused environment Allows for groups, discussions, media uploads, feeds of relevant information and more

16. Micro-blogging - Twitter 140 characters or less Sharing of news, information, links Collaborative discussions in real time Twitter packs help you find like-minded people

17. Video Sharing - YouTube Compelling multimedia content Can be easily shared and embedded YouTube Nonprofit Program provides free perks Various ways to create powerful, moving video to tell your story

18. Photo Sharing - Flickr Open, public photos Tagging capabilities for search Supporters and friends can upload and tag on your behalf Use in creative ways: Contests Tell your story Promote your event Launch a campaign Engage volunteers

19. Considerations to Start Start a simple blog with a free service like Blogger, Wordpress or Typepad Integrate YouTube further into outreach efforts such as: - Testimonials from people you’ve helped - Training for volunteers Create Facebookpage to allow more diversified content to be shared with “fans” Create a private community using Ning or a similar platform to bring together volunteers and constituents together Consider integrating Flickr into your photo sharing for “tagging” purposes Use all of the above tactics to allow your supporters and people you support to tell your story and the impact your organization makes

20. Resources Slideshare: www.slideshare.net Connection Café blog: www.connectioncafe.com Beth’s Blog: http://beth.typepad.com/beths_blog/ NTEN site and blog: http://nten.org/ Alltop: www.nonprofit.alltop.com Chris Brogan’s blog: http://www.chrisbrogan.com/ Technorati: www.technorati.com Summize: www.summize.com Convio 2010 Resolutions Guide: www.convio.com/resolve2010 Techsoup: http://techsoup.org/