How to Use Social Media Effectively for Political CampaigningCallHub
Using social media as a major tool for your political campaign requires you to be online, relevant, and engaging at all times. Here’s how you can master the game.
How to Use Social Media Effectively for Political CampaigningCallHub
Using social media as a major tool for your political campaign requires you to be online, relevant, and engaging at all times. Here’s how you can master the game.
This slideshow is enhanced content for "Advocacy Lessons from the Campaign to
Save Prentice" by Elizabeth Byrd Wood in the Winter 2015 Forum Journal (Strategies for Saving
National Treasures). To learn more about Preservation Leadership Forum and how you can become a member visit: http://www.preservationnation.org/forum
An introduction to social media for nonprofits, and how they can use the many social platforms and tools to advance ideas. Includes real ways organizations are using social media, pros & cons, and best practices.
PR & Social Media: Can You Have One Without the Other?Chatter Buzz
Chatter Buzz Media hosted an Orlando Digital Maketing Meetup event to discuss PR, Social Media, and how they critically work together in modern business.
These slides were used in a workshop on 4 February 2014 by a VSO Volunteer on social media and advocacy. The workshop was designed for the disability civil society sector in Rwanda to show how social media can further and complement their advocacy and fundraising objectives. Pitched as an introduction to social media, the presentation describes what it is, how it can be used and goes through the mechanics of using a number of platforms such as twitter, Facebook, youtube and blogging.
The workshop was funded by VSO Rwanda in partnership with the National Union of Disabilities Organisations of Rwanda. Whilst the workshop included a short presentation by VSO Rwanda, the complete set of slides do not reflect the work of VSO Rwanda, VSO UK, VSO International or NUDOR.
Chapter 12Using the Power of Media to Influence Health Policy .docxbartholomeocoombs
Chapter 12
Using the Power of Media to Influence Health Policy and Politics in CEOD
Seismic Shift in Media: One-to-Many and Many-to-ManyBroadcast Model: one-to-many
One Broadcaster sends message out to manyNew Model: many-to-many
Many people create media and distribute it to their networksMass Media:
Radio, television, film, and newspaperInternet:
Websites, Facebook, LinkedInAdvantage: Could broadcast a consistent health message to a wide audience
Disadvantages: Controlled by large corporations, expensive to buy time, not targeted audiences, no allowance for personal creativityAdvantage: All opinions are available
Disadvantage: Credibility can be an issue
Prosumption / Everyone (prosumers) is producing and consuming media.
The Power of Media
mHealth / the practice of healthcare delivery and public health supported by mobile devices. Revolutionizing the way healthcare is delivered in developing countries.
Medic Mobile / A nonprofit company and early innovator in open-source mobile health technology / http://medicmobile.org/
Mobile health / Strengthens the capacity and capabilities of health workers to improve the health of people globally. It is increasingly being harnessed to shape the political and policy landscape globally.
Who Controls the Media?
Traditional Media / 90% owned by major corporations prior to the growth of social media. Today social media often drives traditional media to cover issues that major newsrooms may not deem worthy of their limited space and time
Social Medial / The public
Distributed Campaigns
A bottom-up approach rather than a top-down approach to campaigns that depends upon viral spreading from the grassroots rather than message broadcasting and controlled by staff
Getting on the Public’s Agenda
One of the most important roles that the media plays is getting issues on the agendas of the public and policymakers.
The Internet may be where people go to find out about a health issue, but they often first become aware of the issue through television
ER
Grey’s Anatomy
Documentary Films
Super Size Me
SICKO
Food, Inc.
Media as a Health-Promotion Tool
Public Education / Acquiring important information
Social Marketing / Visual or verbal messaging that can shift the individual’s thinking, attitudes and values
Media Advocacy / The strategic use of media to apply pressure to advance a social or public initiative.
Media Advocacy
Media Advocacy
The strategic use of media to apply pressure to advance a social or public initiative.
A tool for policy change
A way of mobilizing constituencies and stakeholders to support or oppose specific policy changes
Differs from social marketing. "Social marketing is the use of marketing principles to influence human behavior in order to improve health or benefit society.“
Retrieved from http://www.cdc.gov/healthcommunication/HealthBasics/WhatIsHC.html
A means of political action
Framing
Framing / Defines the boundaries of publ.
Chapter 12Using the Power of Media to Influence Health Policy .docxcravennichole326
Chapter 12
Using the Power of Media to Influence Health Policy and Politics in CEOD
Seismic Shift in Media: One-to-Many and Many-to-ManyBroadcast Model: one-to-many
One Broadcaster sends message out to manyNew Model: many-to-many
Many people create media and distribute it to their networksMass Media:
Radio, television, film, and newspaperInternet:
Websites, Facebook, LinkedInAdvantage: Could broadcast a consistent health message to a wide audience
Disadvantages: Controlled by large corporations, expensive to buy time, not targeted audiences, no allowance for personal creativityAdvantage: All opinions are available
Disadvantage: Credibility can be an issue
Prosumption / Everyone (prosumers) is producing and consuming media.
The Power of Media
mHealth / the practice of healthcare delivery and public health supported by mobile devices. Revolutionizing the way healthcare is delivered in developing countries.
Medic Mobile / A nonprofit company and early innovator in open-source mobile health technology / http://medicmobile.org/
Mobile health / Strengthens the capacity and capabilities of health workers to improve the health of people globally. It is increasingly being harnessed to shape the political and policy landscape globally.
Who Controls the Media?
Traditional Media / 90% owned by major corporations prior to the growth of social media. Today social media often drives traditional media to cover issues that major newsrooms may not deem worthy of their limited space and time
Social Medial / The public
Distributed Campaigns
A bottom-up approach rather than a top-down approach to campaigns that depends upon viral spreading from the grassroots rather than message broadcasting and controlled by staff
Getting on the Public’s Agenda
One of the most important roles that the media plays is getting issues on the agendas of the public and policymakers.
The Internet may be where people go to find out about a health issue, but they often first become aware of the issue through television
ER
Grey’s Anatomy
Documentary Films
Super Size Me
SICKO
Food, Inc.
Media as a Health-Promotion Tool
Public Education / Acquiring important information
Social Marketing / Visual or verbal messaging that can shift the individual’s thinking, attitudes and values
Media Advocacy / The strategic use of media to apply pressure to advance a social or public initiative.
Media Advocacy
Media Advocacy
The strategic use of media to apply pressure to advance a social or public initiative.
A tool for policy change
A way of mobilizing constituencies and stakeholders to support or oppose specific policy changes
Differs from social marketing. "Social marketing is the use of marketing principles to influence human behavior in order to improve health or benefit society.“
Retrieved from http://www.cdc.gov/healthcommunication/HealthBasics/WhatIsHC.html
A means of political action
Framing
Framing / Defines the boundaries of publ ...
What is media advocacy? Discuss the importance of media advocacy. When shoul...Md. Sajjat Hossain
What is media advocacy? Discuss the importance of media
advocacy. When should you focus on the media? What does media advocacy
involve?
Introduction
Media, which is the plural form of 'medium', are the forms of communication –
television and radio; newspapers, magazines, and written materials or "print
media", and, more often now, the Internet – used to spread or transmit information
from a source to the general public. Advocacy means openly supporting a certain
viewpoint or group of people. There are many ways and reasons to reach out to the
media, and advocates should use media advocacy as a means of influencing key
decision-makers.
Media advocacy
Generally we can say that Media advocacy is the strategic use of news making
through TV, radio and newspapers to promote public debate, and generate
community support for changes in community norms and policies.
According to Lori Fresina and Diane Pickles (2013) ‘Media advocacy is a way to
influence decision-makers through the media outlets that matter to them, such as
newspapers, radio, television, newsletters, journals, magazines, and even the newer
social media, like blogs, Facebook, and Twitter.’
[Retrieved from:https://www.communitycatalyst.org/doc-
store/publications/Media_Advocacy_Tools.pdf ]
So Media advocacy is the use of any form of media to help promote an
organization's or a company's objectives or goals, which come from the group's
vision and mission.
Importance of media advocacy
This slideshow is enhanced content for "Advocacy Lessons from the Campaign to
Save Prentice" by Elizabeth Byrd Wood in the Winter 2015 Forum Journal (Strategies for Saving
National Treasures). To learn more about Preservation Leadership Forum and how you can become a member visit: http://www.preservationnation.org/forum
An introduction to social media for nonprofits, and how they can use the many social platforms and tools to advance ideas. Includes real ways organizations are using social media, pros & cons, and best practices.
PR & Social Media: Can You Have One Without the Other?Chatter Buzz
Chatter Buzz Media hosted an Orlando Digital Maketing Meetup event to discuss PR, Social Media, and how they critically work together in modern business.
These slides were used in a workshop on 4 February 2014 by a VSO Volunteer on social media and advocacy. The workshop was designed for the disability civil society sector in Rwanda to show how social media can further and complement their advocacy and fundraising objectives. Pitched as an introduction to social media, the presentation describes what it is, how it can be used and goes through the mechanics of using a number of platforms such as twitter, Facebook, youtube and blogging.
The workshop was funded by VSO Rwanda in partnership with the National Union of Disabilities Organisations of Rwanda. Whilst the workshop included a short presentation by VSO Rwanda, the complete set of slides do not reflect the work of VSO Rwanda, VSO UK, VSO International or NUDOR.
Chapter 12Using the Power of Media to Influence Health Policy .docxbartholomeocoombs
Chapter 12
Using the Power of Media to Influence Health Policy and Politics in CEOD
Seismic Shift in Media: One-to-Many and Many-to-ManyBroadcast Model: one-to-many
One Broadcaster sends message out to manyNew Model: many-to-many
Many people create media and distribute it to their networksMass Media:
Radio, television, film, and newspaperInternet:
Websites, Facebook, LinkedInAdvantage: Could broadcast a consistent health message to a wide audience
Disadvantages: Controlled by large corporations, expensive to buy time, not targeted audiences, no allowance for personal creativityAdvantage: All opinions are available
Disadvantage: Credibility can be an issue
Prosumption / Everyone (prosumers) is producing and consuming media.
The Power of Media
mHealth / the practice of healthcare delivery and public health supported by mobile devices. Revolutionizing the way healthcare is delivered in developing countries.
Medic Mobile / A nonprofit company and early innovator in open-source mobile health technology / http://medicmobile.org/
Mobile health / Strengthens the capacity and capabilities of health workers to improve the health of people globally. It is increasingly being harnessed to shape the political and policy landscape globally.
Who Controls the Media?
Traditional Media / 90% owned by major corporations prior to the growth of social media. Today social media often drives traditional media to cover issues that major newsrooms may not deem worthy of their limited space and time
Social Medial / The public
Distributed Campaigns
A bottom-up approach rather than a top-down approach to campaigns that depends upon viral spreading from the grassroots rather than message broadcasting and controlled by staff
Getting on the Public’s Agenda
One of the most important roles that the media plays is getting issues on the agendas of the public and policymakers.
The Internet may be where people go to find out about a health issue, but they often first become aware of the issue through television
ER
Grey’s Anatomy
Documentary Films
Super Size Me
SICKO
Food, Inc.
Media as a Health-Promotion Tool
Public Education / Acquiring important information
Social Marketing / Visual or verbal messaging that can shift the individual’s thinking, attitudes and values
Media Advocacy / The strategic use of media to apply pressure to advance a social or public initiative.
Media Advocacy
Media Advocacy
The strategic use of media to apply pressure to advance a social or public initiative.
A tool for policy change
A way of mobilizing constituencies and stakeholders to support or oppose specific policy changes
Differs from social marketing. "Social marketing is the use of marketing principles to influence human behavior in order to improve health or benefit society.“
Retrieved from http://www.cdc.gov/healthcommunication/HealthBasics/WhatIsHC.html
A means of political action
Framing
Framing / Defines the boundaries of publ.
Chapter 12Using the Power of Media to Influence Health Policy .docxcravennichole326
Chapter 12
Using the Power of Media to Influence Health Policy and Politics in CEOD
Seismic Shift in Media: One-to-Many and Many-to-ManyBroadcast Model: one-to-many
One Broadcaster sends message out to manyNew Model: many-to-many
Many people create media and distribute it to their networksMass Media:
Radio, television, film, and newspaperInternet:
Websites, Facebook, LinkedInAdvantage: Could broadcast a consistent health message to a wide audience
Disadvantages: Controlled by large corporations, expensive to buy time, not targeted audiences, no allowance for personal creativityAdvantage: All opinions are available
Disadvantage: Credibility can be an issue
Prosumption / Everyone (prosumers) is producing and consuming media.
The Power of Media
mHealth / the practice of healthcare delivery and public health supported by mobile devices. Revolutionizing the way healthcare is delivered in developing countries.
Medic Mobile / A nonprofit company and early innovator in open-source mobile health technology / http://medicmobile.org/
Mobile health / Strengthens the capacity and capabilities of health workers to improve the health of people globally. It is increasingly being harnessed to shape the political and policy landscape globally.
Who Controls the Media?
Traditional Media / 90% owned by major corporations prior to the growth of social media. Today social media often drives traditional media to cover issues that major newsrooms may not deem worthy of their limited space and time
Social Medial / The public
Distributed Campaigns
A bottom-up approach rather than a top-down approach to campaigns that depends upon viral spreading from the grassroots rather than message broadcasting and controlled by staff
Getting on the Public’s Agenda
One of the most important roles that the media plays is getting issues on the agendas of the public and policymakers.
The Internet may be where people go to find out about a health issue, but they often first become aware of the issue through television
ER
Grey’s Anatomy
Documentary Films
Super Size Me
SICKO
Food, Inc.
Media as a Health-Promotion Tool
Public Education / Acquiring important information
Social Marketing / Visual or verbal messaging that can shift the individual’s thinking, attitudes and values
Media Advocacy / The strategic use of media to apply pressure to advance a social or public initiative.
Media Advocacy
Media Advocacy
The strategic use of media to apply pressure to advance a social or public initiative.
A tool for policy change
A way of mobilizing constituencies and stakeholders to support or oppose specific policy changes
Differs from social marketing. "Social marketing is the use of marketing principles to influence human behavior in order to improve health or benefit society.“
Retrieved from http://www.cdc.gov/healthcommunication/HealthBasics/WhatIsHC.html
A means of political action
Framing
Framing / Defines the boundaries of publ ...
What is media advocacy? Discuss the importance of media advocacy. When shoul...Md. Sajjat Hossain
What is media advocacy? Discuss the importance of media
advocacy. When should you focus on the media? What does media advocacy
involve?
Introduction
Media, which is the plural form of 'medium', are the forms of communication –
television and radio; newspapers, magazines, and written materials or "print
media", and, more often now, the Internet – used to spread or transmit information
from a source to the general public. Advocacy means openly supporting a certain
viewpoint or group of people. There are many ways and reasons to reach out to the
media, and advocates should use media advocacy as a means of influencing key
decision-makers.
Media advocacy
Generally we can say that Media advocacy is the strategic use of news making
through TV, radio and newspapers to promote public debate, and generate
community support for changes in community norms and policies.
According to Lori Fresina and Diane Pickles (2013) ‘Media advocacy is a way to
influence decision-makers through the media outlets that matter to them, such as
newspapers, radio, television, newsletters, journals, magazines, and even the newer
social media, like blogs, Facebook, and Twitter.’
[Retrieved from:https://www.communitycatalyst.org/doc-
store/publications/Media_Advocacy_Tools.pdf ]
So Media advocacy is the use of any form of media to help promote an
organization's or a company's objectives or goals, which come from the group's
vision and mission.
Importance of media advocacy
What is the Media? What makes News? AERC Workshop, 2010CommsConsult Ltd.
This presentation was put together by CommsConsult for the African Economic Research Consortium (AERC) biannual research workshop on Policy Engagement held in Mombasa, Kenya, November 2010.
WORLD HEALTH COMMUNICATION ASSOCIATES Campaign Develo.docxambersalomon88660
WORLD HEALTH COMMUNICATION ASSOCIATES
Campaign Development Workshop
Izhevsk
22-24 SEPTEMBER 2009
Background Paper and Planning Template
Franklin Apfel
World Health Communication Associates Ltd
- 2 -
Background
Coordinators and key stakeholders from Cherepovets, Dimitrovgrad, Izhevsk and
Stavropol are being were convened in this third training session of the We Choose Life
Youth Against HIV AIDS Project to explore ways in which they can develop campaigns
that will address identified needs and gaps in current HIV /AIDS communications,
enhance HIV/AIDS literacy amongst key target groups, especially youth; “engage the
unengaged”; overcome obstacles and strengthen the reach and impact of current
prevention and treatment services.
This campaign development workshop builds on the Stakeholder and Youth Volunteer
Network activities to date; in particular the youth behavioural surveys.
The workshop will serve to help each of the cities finalise campaign plans and will utilize
data collected by each city prior to the meeting see campaign development
planning questions below. The three day workshop will be include sessions on
communications as a determinant of health, formative communication research, issue
framing, an advocacy framework , practical campaign planning exercises, issues
related to social marketing, working with media, media advocacy, and campaign
evaluation. There will be both lectures, group work and discussion sessions.
Workshop Objectives
The overall aim of the project is to reduce the disease burden related to HIV/AIDS
amongst youth in participating cities.
The key objective of the workshop is to assist each city stakeholder team to agree and
finalise plans for a youth focused HIV/AIDS communication campaign that will raise
awareness and stimulate healthy behaviors, choices and policies.
As a secondary benefit of this process the workshop aims to enhance participants’
capacities in health communications, communication related research, advocacy,
social marketing as well as working with media.
It is further anticipated that the skills developed for this specific project should be
generalisable to other key public health communication challenges.
Pre-workshop activities- Some questions to answer
Each city is asked to carry out a series of tasks that is aimed at collecting data needed
for effective campaign planning. Reach city will customize their own campaign plans
aimed at enhancing HIV/AIDS prevention and treatment information, education and
public awareness (and supportive policies) by stimulating demand for information and
engaging and strengthening the capacity of health leaders, people living with
HIV/AIDS (PLWHA) and information mediators, e.g. health professionals, media, policy
spokespeople, NGO advocates, and private sector advertisers, to respond effectively.
- 3 -
The reason communications is being emphasized relates to the fac.
How Social Media Marketing Companies Shape Political NarrativesMichael Thomas
Connect with FABTARY if you are looking to build effective, ethical and result-driven social media strategies and campaigns. Our extensive experience and unrivalled social media expertise help drive positive and tangible results.
The Journey begins back in 2001 with renting the land of 2 acres fully compacted with huge numbers and species of local tress. Some of them have already been extinct from Bangladesh. We have listed 122 species so far. Since then our initiative is continuing with the support of local school children.
They have a class on nature here.
As you became to know through our earlier communiqué About the initiative of saving a nice ecosystem – compact with more than 95 species of plants (fruit, flower, timber, ornamental, herbs & medicinal) through growing saplings, grafting, cutting, transferring, relocating. This slide show will shade some lights on the latest advancement.
The tiny complex has been enriched with 95+ species of fruit, flower, timber, ornamental, medicinal plants. We are nurturing & developing the gene pool with great care and love. More than 40 cultivars are being cultivated round the year. To our great sorrow, the owner of the property has decided to eliminate the diversity for constructing high rise apartment.
This is a power point show on the journey of of Krisoker Saar (Farmers' Voice) to the Cyclone Sidr area (that occurred in November 2007 to the South region of Bangladesh).
The presentation and its contents are licensed under creative commons by Zakir Shahin of Krisoker Saar (Farmers' Voice)
हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
Future Of Fintech In India | Evolution Of Fintech In IndiaTheUnitedIndian
Navigating the Future of Fintech in India: Insights into how AI, blockchain, and digital payments are driving unprecedented growth in India's fintech industry, redefining financial services and accessibility.
In a May 9, 2024 paper, Juri Opitz from the University of Zurich, along with Shira Wein and Nathan Schneider form Georgetown University, discussed the importance of linguistic expertise in natural language processing (NLP) in an era dominated by large language models (LLMs).
The authors explained that while machine translation (MT) previously relied heavily on linguists, the landscape has shifted. “Linguistics is no longer front and center in the way we build NLP systems,” they said. With the emergence of LLMs, which can generate fluent text without the need for specialized modules to handle grammar or semantic coherence, the need for linguistic expertise in NLP is being questioned.
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
role of women and girls in various terror groupssadiakorobi2
Women have three distinct types of involvement: direct involvement in terrorist acts; enabling of others to commit such acts; and facilitating the disengagement of others from violent or extremist groups.
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
ys jagan mohan reddy political career, Biography.pdfVoterMood
Yeduguri Sandinti Jagan Mohan Reddy, often referred to as Y.S. Jagan Mohan Reddy, is an Indian politician who currently serves as the Chief Minister of the state of Andhra Pradesh. He was born on December 21, 1972, in Pulivendula, Andhra Pradesh, to Yeduguri Sandinti Rajasekhara Reddy (popularly known as YSR), a former Chief Minister of Andhra Pradesh, and Y.S. Vijayamma.
27052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
Welcome to the new Mizzima Weekly !
Mizzima Media Group is pleased to announce the relaunch of Mizzima Weekly. Mizzima is dedicated to helping our readers and viewers keep up to date on the latest developments in Myanmar and related to Myanmar by offering analysis and insight into the subjects that matter. Our websites and our social media channels provide readers and viewers with up-to-the-minute and up-to-date news, which we don’t necessarily need to replicate in our Mizzima Weekly magazine. But where we see a gap is in providing more analysis, insight and in-depth coverage of Myanmar, that is of particular interest to a range of readers.
1. Development & Media Advocacy Author: ShailaShahid Krisok of KrisokerSor(Farmers’ Voice) farmers.voice@gmail.com
2. Understanding Media & Media Advocacy 1. Mark the items which are result of media advocacy 2. Find out spaces which you can use to raise your issues 3. Make a list of favorable a. publishing establishments with contact details b. editors with contact details c. correspondents with contact details d. contributors/writers/columnist with contact details 4. what activities you will do for raising issues in media 5.choose one activity to do
3. Media Advocacy Media advocacy – to convince media to write on issue? What is a good idea – to let the name come or not in the article? How many are reading social issues? Get articles in god newspaper does really impact on issue? Field visits, media, fellowships, editors summit, fast sheet, letters to the editor, newsitem, press conference, column writer, photograph, charts, poster, branding, ambassador, press release, case studies, training or senitisation for media professionals, media tour, write to star, celebrities Focus on journalists who consistently write on people’s issues and cultivate them Newspaper in local languages – more readers and opportunity is lost if we ignore Media is more influencing from people to officials No contact details but e mail address
8. 6 What is MEDIA Advocacy by NGO? NGO having a vision of how you want the world to be A shared vision is a force bringing people together for collective action A clearly articulated vision provides energy, momentum and strength Can be a continuing focus for their social commitment Can create regular pressure on policy and decision makers
9. Using Media vs. Media Advocacy Seeks to mobilize community Motivates social and political involvement Develops healthy public policies Focuses on the power gap Access: news desk Seeks to inform people about their rights and laws related to the issues Motivates individuals to change own behavior Develops messages Focuses on information gap Access: public affairs desk 7
10. Using Media Advocacy Media advocacy uses a range of media and advocacy strategies… to stimulate broad-based coverage… in order to reframe and shape public discussion about a social and humanitarian issue like Aadivasi’s right over natural resources (Jungle), right to education, right to WASH etc to increase support for and advance healthy public policies over crucial issues. 8
37. 3. Framing & shaping the debate Everything cannot be said about every issue in every story Tell the audience what is important about the story; create the meaning. The process for selecting what is left in and what is left out is called framing. Who the audience deems responsible for fixing the problem depends on how the story is framed. 16
38. 4. Bridging the gap between media & people Translate individual problem to social issue Assign primary responsibility Present solution Make practical/policy appeal Develop pictures and images Tailor to audience 17
39. 18 Principles and Practices for Media Advocacy Credibility as Independent organization Non-partisanship Collaboration vs. confrontation Integrity as democratic, transparent, and accountable internal governance Realistic about resources SMART Analysis for issues Clear action plans
40. 19 Principles and Practices Sending out loud and clear messages Campaign-based messages to be correct, clear, concise, concrete, complete and communicable and relevant to target audiences Identifying potential support groups Using the media
52. Using Media Advocacy Media advocacy uses a range of media and advocacy strategies… to stimulate broad-based coverage… in order to reframe and shape public discussion about a social and humanitarian issue like Aadivasi’s right over natural resources to increase support for and advance healthy public policies over crucial issues. 22
53. MEDIA ADVOCACY An Overview Using the Media and Media Advocacy How to go about planning a media campaign Methods for Using the Media 5 Steps to Media Advocacy 23
54. 24 Risks in advocacy work NGO becomes the target of attacks by opposing forces Needs more resources than expected Negative perceptions develop about NGO’s political affiliation Some target groups no more friendly Failed strategy leads to demoralisation
55. 25 Benefits of advocacy work NGO becomes popular –public recognition Positive impact of policy Achievement of desired policy change Becomes part of a larger group, coalition, or network Positive influence with donors or government
56. What is Media Advocacy? Media advocacy is the strategic use of mass media to support community organizing and advance their struggle for justice, peace and rights… 26
57. 27 10 Elements for an advocacy strategy (cont.) Enlist support from other key players, other NGOs, the Public, the government Identify monitoring and evaluation criteria and indicators Assess success or failure and determine next steps