The document explores social networking as a form of 'new media' characterized by interactivity and participation. It discusses the evolution of communication tools and provides guidance on selecting, using, and connecting various social networking platforms. Recommendations include establishing preferences, creating profiles, and ensuring the permanence of online content.

1. Social Networking De-Mystifying the Trend March 18, 2009 - Victoria L. Herring

2. “The Medium is the Message” Marshall McLuhan Marshall McLuhan

3. Why “Social Networking”? What is ‘ social networking ’? A part of the ‘New Media’ [blogs, podcasts, wikis, etc.] Key elements: people, participation, persuasion Before : Static , one-way provision of information [websites, media organizations] “ S.N.”

4. Wikipedia: “S.N.” A set of social actors [ e.g. people, organizations, communities] coupled with A set of social relationships [ e.g. friendship, professional, group support] Interactive, sharing, cooperating, d emocratic, individualistic

5. Technology & Tools A change in technology and/or tools people use can affect how they use them, their meaning when used and the empowerment of the user. papyrus , clay or stone tablets Gutenberg printing press the personal computer & smartphones

6. Web 2.0 & communication Blogging [Wordpress, TypePad, Blogger...] Facebook, MySpace, LiveJournal, . . . LinkedIN Twitter Flickr/Picasa Pandora [music] www.uberreview.com / wp-content/uploads/web-20.jpg

7. Blogging A type of website with regular entries of commentary, descriptions, graphics, generally displayed in reverse-chronological order. personal blogs [e.g., travel, special occasion] issue blogs [e.g., politics, Macs, recent news] media blogs [e.b., video , music, sketches, photographs]

8. Use a News Aggregator Read on your Smartphone/iPhone

9. blog.journeyzing.com HerringLaw.com via TypePad.com

10. Blogger [Google] Blogger requires Gmail account [both free] Sign in/Create Blog Go to Manage Account/Settings Set up your Profile

11. Facebook Truly Social Networking

12. LinkedIn Business and Professional Join/get Introduced Account & Settings Profile Add Connections Add Groups Add News, Discussions Regular Updates

13. Create/edit Profile Add Connections Add Groups Add News, Discussions Regular Updates

14. Twitter Staying in touch, real-time 140 Characters Tweet! Tweet!

15. KISS: Keep it Short, Silly! You can either answer the Q [ What are you doing? ] or just state whatever it is you want everyone to know. 70-20-10 70: provide resources & value for others 20: chit chat, friendly comment 10: promote yourself

16. The 10%: Self-promotion/Status

17. The 20%: Chit-Chat, Friendly Talk The 70%: provide resources & value for others

18. Suggestions Think about how you want to use S.N. Do you want to use a variety of tools, or focus on one? How much time do you want to spend, reading ? How much time do you want to spend, writing ? What’s the easiest thing you can do? Dip your toe in, the water’s warm!

19. Steps to take Select your tool/media [Facebook, Twitter, Flickr, etc.] Sign up ; to start with use simple password [make it more difficult later, but don’t forget to do that.] First, go to settings and set your various preferences Second, find a photograph and upload it. Third, create your profile [see Maria’s Guides on that]

20. Get in the habit of posting, commenting, asking questions, starting discussions, replying to Tweets and discussions, providing help to others

21. Helpful Tools www.iGoogle.com www.ning.com ht tp://friendf eed.com http: //traffikd.com/social -media-websites/ http: //www.doshdosh.com/list-of-social-media-ne ws-websites/ http://findasocialnetwork.com http://www.atomkeep.com/ [not currently accepting accounts ] Aggregate your S.N. Tools

22. Set up a QuicKey/Tool to automatically open S.N. sites each day [close them if you don’t want to post] Connect these S.N. tools together, e.g. , so when you Twitter and it goes to Facebook

23. Read others’s comments & postings [scan for what you want/need] See what you can respond to or create your own new message Use RSS feeds or other tools to cut down on email use.

24. Rules to Follow As with anything on the internet, the first step is to go to Settings and fill in your preferences [more or less privacy, who sees what, notifications] Remember: Once it is on the Internet, it is there forever and it is open to [almost] anyone. If it doesn’t pass the “Mom Test”, don’t do it.

25. The Summary Social Networking is a ‘new media’ method of communication which relies on interactivity There is an overwhelming number of options, some more general in nature and some focused upon a certain use. If you use more than one method, find a way to connect them so you can post to one and have it show up in the other, too. One post cross-pollinates.

26. REFERENCES The Twitter Handbook , D. Micek & W. Whitlock, http://twitterhandbook.com [free] MASHABLE.COM , http://mashable .com Wikipedia , http://simple.wikipedia.org or en.wikipedia.org Google “social networking...” tools, options, etc. go2web20.net : visualize Web 2.0 tools & apps. Maria’s Guides: www.mariasguides.com

27. Thanks & Good Luck enjoy Social Networking March 18, 2009 - Victoria L. Herring