The document discusses various advertising techniques used to appeal to potential consumers. Some techniques mentioned include using celebrity endorsements to make a product seem attractive, portraying a product as allowing for escape and relaxation, and implying a product will improve one's lifestyle or make them seem more intelligent or individual. The document also notes techniques like appealing to a sense of nurturing responsibilities, wanting peer approval, rebellion, rhetorical questions, and presenting scientific claims or statistics to add credibility.

1. Advertising Techniques
Beauty Appeal
Celebrity Endorsement
Escape
This makes people feel that they will
be as attractive as the people that
endorse it. Also in this case, boys may
buy their girlfriends this product in the
hope that they will become more
attractive.
People will see this and
want to be like their
favorite celebrities.

2. Independence/Individuality
Intelligence
Holiday companies often use the theme of escape to
make their holidays seem more attractive to people
who work a lot and need to rest and relax.
It makes potential consumers think that they
will seem individual and they will stand out
from the crowd.
It gives the effect that people will seem more intelligent
which is attractive to potential buyers.

3. Lifestyle
Nurture
Peer Approval
People will think that this product will improve
their lives.
It makes people, especially parents; feel that it is their
job to do whatever it is that is being advertised.

4. Rebel
Rhetorical Question
It makes people think that they will be popular amongst their
friends and their friends will all do the same as them.
It makes people think that it is a product that will
appeal to others as they will do funny things while
wearing this.

5. Scientific / Statistical Claim
Unfinished Comparison / Claim
This makes people think about the cause that is being put
forward.
Data of the product can give the advert credibility and
make the customers buy the product.
It tries to make the product seem that it is the best
around.