This document outlines various advertising techniques, including using beauty appeals, celebrity endorsements, lifestyle portrayals, peer approval, rhetorical questions, and scientific/statistical claims. Some examples provided are ads that try to make people feel more beautiful or intelligent by buying a product, that appeal to a sense of independence, or that try to make a product seem popular or necessary through statistics. Overall, the document discusses different strategies advertisers use to appeal to audiences and promote their products.

1. Advertising Techniques
Beauty Appeal
Celebrity Endorsement
Escape
This advert is showing a good looking
person to try and make more women
believe that they are more beautiful
than they really are.
This advert is trying to use
the advantage of using
celebrities to try and boost
popularity make people
buy because their role
models represent it.

2. Independence/Individuality
Intelligence
This advert is trying to compare a very popular holiday
destination and trying to compare with the current
weather conditions you usually live in.
Tis advert highlights the people that are seen as
outsiders or misfits, by using a secluded face
which highlights most people with this
personality.
An advert trying to make people believe that they are a lot
smarter than they really are by making them buy a car that
has the word smart in it. Also saying you are being so
smart into buying this car as you will save money etc.

3. Lifestyle
Nurture
Peer Approval
This advert tries to make your seem dull
without the product they are trying to make
you buy and they are saying that your life will
be so much better.
This advert is trying to make us feel sorry for certain
things like animals and trying to make us raise money
to save it and to give it love and care.

4. Rebel
Rhetorical Question
This advert is trying to say that if you buy this cider your
friends will think that you are worthy to be in that group of
friends.
This advert is outlining that being stupid isn’t that
bad and that when you do stupid stuff it’s a laugh
and will make your life not boring.

5. Scientific / Statistical Claim
Unfinished Comparison / Claim
This advert want s ask the audience a question to question
the way we live and make us rethink if life is unfair when
people live worst lives.
This advert is trying prove that their product is popular
around their target audience with evidence such as 9/10
women like this product.
This advert suggests that they are the best but
don’t mention anything else to back it up.