Advertising techniques
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This document outlines various advertising techniques used to persuade viewers, including: 1) Using celebrities or models to imply the product will make one beautiful or popular. 2) Appealing to a sense of independence or uniqueness to seem exciting. 3) Citing scientific claims or statistics to convince viewers the product works effectively. 4) Leaving comparisons unfinished to imply superiority over competitors.
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Advertising Techniques
Advertisers use various techniques to appeal to customers and sell products. Celebrities are used to endorse products since they are well-known and trusted. Beautiful models are also used in ads to make customers want to look as attractive. Destinations like beaches are featured to give viewers a sense of escape and desire to travel. Intelligence and technology are emphasized to impress viewers and promote a desired lifestyle. Peer approval and pressure tactics also influence customers. Rhetorical questions and incomplete comparisons are presented to influence decisions without full facts.
Advertising techniques
The document discusses various advertising techniques used to target audiences, including beauty appeal, celebrity endorsement, and escape advertising. Beauty appeal aims to make audiences believe they can look like models if they use the product. Celebrity endorsement encourages fans of celebrities to buy products their favorite stars endorse. Escape advertising makes audiences envious of lifestyles shown and more open to similar vacations or products.
Advertising techniques
The document discusses various advertising techniques used to sell products. Beauty appeal uses attractive models to imply the product can transform buyers. Celebrity endorsement uses famous people to increase likelihood of buying if the buyer likes that celebrity. Holiday ads depict luxury destinations to portray the company's trips as unforgettable experiences.
Advertising techniques
This document discusses various advertising techniques:
1. Celebrity endorsement is used to draw in the public by appealing to people's desire to be like celebrities.
2. Location is used to represent a luxurious holiday destination in order to make a product seem exclusive.
3. A pun implies that buying a car will make someone smarter and better educated.
Advertising techniques
The document discusses different advertising techniques used to promote products, including beauty appeal using models, celebrity endorsements to boost appeal, and portraying an appealing lifestyle to entice customers. It also mentions using independence, intelligence claims, peer approval, rebellion, rhetorical questions, scientific claims, and unfinished comparisons in advertising.
The story of why presentation to nus
This document summarizes insights from a survey about how consumers want brands to interact with them across different categories. The survey identified common interactions consumers look for, such as access to latest news, entertainment, learning opportunities, and help/advice. For each category like software, technology, games, etc, the document describes the top interactions consumers want and how they would feel if brands provided them. It advocates building strategies focused on mutually beneficial value exchanges where brand and consumer needs intersect. The insights aim to help brands understand consumer motivations in order to foster long-term engagement and recommendations.
Ad techique examples
The document lists various marketing and advertising techniques including using celebrity endorsements, appealing to emotions through humor or feel-good messaging, emphasizing scientific evidence to support product claims, and employing ambiguous or exaggerated language to paint the product in a positive light. It also references targeting consumer vanity through beautiful imagery and focusing on health, problem-solving and making the customer feel like a hero or good person for purchasing the product.
Different Types of Advertising Appeals
Communication is the process of sharing ideas, thoughts, and feelings between people so they can understand each other. It involves a source sending a message through a channel that is received by the intended audience. For communication to be effective, the receiver must understand the message. Technology now plays an important role in communication by making the process faster and allowing it to reach more people through different channels. However, barriers like language differences or distractions can interfere with effective communication.
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Advertising Techniques
Advertisers use various techniques to appeal to customers and sell products. Celebrities are used to endorse products since they are well-known and trusted. Beautiful models are also used in ads to make customers want to look as attractive. Destinations like beaches are featured to give viewers a sense of escape and desire to travel. Intelligence and technology are emphasized to impress viewers and promote a desired lifestyle. Peer approval and pressure tactics also influence customers. Rhetorical questions and incomplete comparisons are presented to influence decisions without full facts.
Advertising techniques
The document discusses various advertising techniques used to target audiences, including beauty appeal, celebrity endorsement, and escape advertising. Beauty appeal aims to make audiences believe they can look like models if they use the product. Celebrity endorsement encourages fans of celebrities to buy products their favorite stars endorse. Escape advertising makes audiences envious of lifestyles shown and more open to similar vacations or products.
Advertising techniques
The document discusses various advertising techniques used to sell products. Beauty appeal uses attractive models to imply the product can transform buyers. Celebrity endorsement uses famous people to increase likelihood of buying if the buyer likes that celebrity. Holiday ads depict luxury destinations to portray the company's trips as unforgettable experiences.
Advertising techniques
This document discusses various advertising techniques:
1. Celebrity endorsement is used to draw in the public by appealing to people's desire to be like celebrities.
2. Location is used to represent a luxurious holiday destination in order to make a product seem exclusive.
3. A pun implies that buying a car will make someone smarter and better educated.
Advertising techniques
The document discusses different advertising techniques used to promote products, including beauty appeal using models, celebrity endorsements to boost appeal, and portraying an appealing lifestyle to entice customers. It also mentions using independence, intelligence claims, peer approval, rebellion, rhetorical questions, scientific claims, and unfinished comparisons in advertising.
The story of why presentation to nus
This document summarizes insights from a survey about how consumers want brands to interact with them across different categories. The survey identified common interactions consumers look for, such as access to latest news, entertainment, learning opportunities, and help/advice. For each category like software, technology, games, etc, the document describes the top interactions consumers want and how they would feel if brands provided them. It advocates building strategies focused on mutually beneficial value exchanges where brand and consumer needs intersect. The insights aim to help brands understand consumer motivations in order to foster long-term engagement and recommendations.
Ad techique examples
The document lists various marketing and advertising techniques including using celebrity endorsements, appealing to emotions through humor or feel-good messaging, emphasizing scientific evidence to support product claims, and employing ambiguous or exaggerated language to paint the product in a positive light. It also references targeting consumer vanity through beautiful imagery and focusing on health, problem-solving and making the customer feel like a hero or good person for purchasing the product.
Different Types of Advertising Appeals
Communication is the process of sharing ideas, thoughts, and feelings between people so they can understand each other. It involves a source sending a message through a channel that is received by the intended audience. For communication to be effective, the receiver must understand the message. Technology now plays an important role in communication by making the process faster and allowing it to reach more people through different channels. However, barriers like language differences or distractions can interfere with effective communication.
Advertising Techniques
This document discusses various advertising techniques used to persuade consumers. It describes techniques such as using beautiful models to promote products by implying the product will make the consumer more attractive. It also discusses using celebrities, appealing to consumers' desires for independence or intelligence, promoting products as enhancing one's lifestyle, and using rhetorical questions or incomplete claims to encourage purchases without evidence.
Advertising techniques
This document discusses different advertising techniques used to persuade consumers. It explains that beauty ads use attractive people to make you think a product can transform your appearance. Celebrity endorsements aim to entice more buyers by appealing to fans of that celebrity. Holiday ads feature sunny destinations to associate a product with vacation and escape. Independence, intelligence, lifestyle, peer approval, rebellion, and nurturing ads each sell an aspect of identity or social standing associated with a product. Scientific ads are trusted more than non-scientific claims because they feature expert approval.
Advertising techniques
This document discusses various advertising techniques:
- Beauty appeal uses attractive models to make people think the product will make them look good. Celebrity endorsement makes people trust products because they trust the celebrity promoting it.
- Escape advertising shows beautiful destinations to make people want to go on holiday when the weather is bad.
- Independence/Individuality and Peer Approval techniques aim to make people feel special or get approval if they buy the product.
- Lifestyle advertising portrays a product as part of a new lifestyle. Nurture techniques try to make people care about charities to donate money.
Advertising techniques
The document discusses different advertising techniques used to appeal to potential customers. Some of the techniques mentioned include using beautiful people to make customers believe the product will make them look attractive, celebrity endorsements to leverage people's liking of celebrities, and themes of escape to make relaxing destinations seem desirable. Other techniques analyzed are promoting a product's ability to make people feel independent, intelligent, popular or rebellious. Advertisements also attempt to make people feel guilty or sway their decision with selective facts and statistics.
Advertising techniques
The document discusses various advertising techniques:
1. Beauty appeal uses attractive models to imply the product can make users beautiful. Celebrity endorsement suggests high-quality products are worth using if celebrities do.
2. Escape advertising depicts products as a way to flee crowded or unpleasant environments. Individuality ads position products as unique. Intelligence ads imply users are smart for buying the product.
3. Lifestyle ads present products as integral to users' lives. Nature ads associate products with environmental friendliness. Peer approval ads leverage social influence. Rebel ads portray anti-authority users. Rhetorical questions aim to elicit desired responses.
4. Scientific claims cite statistics to seem evidence-based. Unfinished comparisons subtly
Advertising techniques
This document outlines various advertising techniques:
1) Beauty Appeal and Celebrity Endorsement techniques aim to make consumers feel like the product will make them as attractive as celebrities endorsing it.
2) Escape and Holiday companies often use this theme to portray their vacations as relaxing escapes from work to seem more attractive.
3) Intelligence, Lifestyle, and Scientific/Statistical Claim techniques are used to imply the product will make consumers seem more intelligent, improve their lives, or are scientifically proven to work.
Advertising techniques
The document discusses various advertising techniques used to appeal to potential consumers. Some techniques mentioned include using celebrity endorsements to make a product seem attractive, portraying a product as allowing for escape and relaxation, and implying a product will improve one's lifestyle or make them seem more intelligent or individual. The document also notes techniques like appealing to a sense of nurturing responsibilities, wanting peer approval, rebellion, rhetorical questions, and presenting scientific claims or statistics to add credibility.
Advertising techniques
Advertisers use various techniques to appeal to consumers. Beauty appeal employs attractive models to convince people that products can make them beautiful. Celebrity endorsement uses famous people to boost products' appeal by associating them with celebrities. Escapism depicts fantastical settings to sell products by playing on people's relaxed mindsets on vacation or showing them novel scenes. Other techniques include using independence and individuality to portray products as unique; intelligence to subtly convey messages; lifestyles to associate products with "cool" activities; nurturing images to elicit empathy; peer approval by depicting popular groups; rebellion to attract risk-takers; rhetorical questions that assume sympathetic answers; scientific claims using surveys; and unfinished comparisons that audiences may accept without evidence.
Advertising techniques
This document discusses various advertising techniques:
1. Celebrity endorsement is used to make products seem good because celebrities use them, trusting well-known people.
2. Escapism and independence are emphasized to show relaxation and individuality, appealing to consumers' desires to stand out.
3. Peer approval and lifestyle are appealed to by showing how products improve life and gain friends' admiration.
4. Scientific claims and rhetorical questions are used to seem credible and make people think, feel sorry, and do what advertisers want.
Advertising techniques Unit 18 Jordan Wardle
This document outlines various advertising techniques used to encourage customers to purchase products. Some key techniques mentioned include using beautiful models or celebrities to promote a product's ability to make people look flawless or desirable. Advertisements also appeal to feelings of escape or uniqueness by associating a product with luxury or individuality. Some ads attempt to make consumers feel socially pressured or guilty to buy a product through implying peer approval, social inclusion, or appeals to helping those in need. Statistics and incomplete claims are also discussed as techniques used to enhance product appeal without full evidence or support.
Advertising techniques
This document discusses various advertising techniques used to appeal to audiences and sell products. It describes how beauty ads use airbrushed, attractive models to imply products can make people look like the models. Celebrity endorsements are used to make audiences trust that celebrities use and endorse the quality of products. Escape ads depict pleasant locations and situations to make audiences want to experience them. Peer approval ads imply people must buy a product to fit in socially. The document also discusses techniques like nurture appeals, rebellion, rhetorical questions, and scientific claims.
Advertising techniques unit 18
This document outlines various advertising techniques used to appeal to consumers. It discusses using beautiful models to make products seem perfect, celebrity endorsements to increase popularity and sales, imagery of exotic locations to inspire dreams of escape, and messages of independence, intelligence and environmental benefits to appeal to viewers' identities and values. It also mentions techniques like invoking feelings of missing out, peer approval, nurturing one's wild side, guilt, rhetorical questions, and selective use of statistics or incomplete claims to influence purchasing decisions.
Advertising techniques
This document discusses various advertising techniques used to appeal to consumers. Some key techniques mentioned include using attractive models to make people aspire to that lifestyle, celebrity endorsements because people look up to celebrities, imagery that allows people to escape their current environment, messages of individuality and intelligence to make people feel good about themselves, lifestyle portrayals to integrate the product into everyday life, nature imagery because it's associated with positivity, peer pressure tactics showing friends using the product, rebellious imagery to inspire nonconformity, rhetorical questions that imply the answer is using the product, and statistical/scientific claims to convince people a product works best.
Advertising techniques
Advertising techniques discussed in the document include:
- Celebrity endorsement, where celebrities are used to encourage people to buy a product and make it seem trustworthy.
- Escape, showing an enjoyable scene to make people want to purchase a product to experience that scene instead of something boring.
- Peer approval, suggesting a product will help you fit in socially and gain friends.
- Rhetorical questions, making people question their choices to encourage a certain action like donating to a charity.
- Scientific/statistical claims, using numbers to suggest a product is trusted and high quality.
Advertising techniques
Advertising techniques discussed in the document include:
- Celebrity endorsement, where celebrities are used to encourage people to buy a product and make it seem trustworthy.
- Escape, showing an enjoyable scene to make people want to purchase a product to experience that scene instead of something boring.
- Peer approval, suggesting a product will help you fit in socially and gain friends.
- Rhetorical questions, making people question their choices to encourage a certain action like donating to a charity.
- Scientific/statistical claims, using numbers to suggest a product is trusted and high quality.
Advertising techniques
This document outlines various advertising techniques:
1. Beauty appeal and celebrity endorsement techniques use attractive celebrities to promote products and make consumers want to look like or try the products.
2. Lifestyle and peer approval techniques imply that a product will complement consumers' lifestyles or earn them peer approval.
3. Rhetorical questions, scientific claims, and unfinished comparisons are other techniques used to entice consumers and make them think they need a product.
Advertising techniques
This document outlines different advertising techniques:
1) Beauty Appeal - Lancome uses images of beautiful women using their products to make audiences want to look like them.
2) Celebrity Endorsement - Using famous celebrities promotes the idea that people will be like them if they use the endorsed product.
3) Escape - Holiday ads depict relaxing destinations to make people want to escape from reality.
Advertising techniques
This document outlines various advertising techniques, including using beauty appeals, celebrity endorsements, lifestyle portrayals, peer approval, rhetorical questions, and scientific/statistical claims. Some examples provided are ads that try to make people feel more beautiful or intelligent by buying a product, that appeal to a sense of independence, or that try to make a product seem popular or necessary through statistics. Overall, the document discusses different strategies advertisers use to appeal to audiences and promote their products.
Advertising techniques
This document discusses various advertising techniques used to promote products and influence consumer behavior. It identifies techniques such as using beautiful celebrities to promote beauty products, celebrity endorsements to act as role models, portraying isolated locations to appeal to consumers' desire to escape reality, promoting individuality and rebellion, using statistics to emphasize peer approval, and rhetorical questions that play on consumer sympathy to generate a positive response.
Advertising techniques
This document outlines different advertising techniques used to appeal to audiences. It discusses beauty appeal ads showing an attractive model to make viewers want to emulate them. Celebrity endorsement ads use famous people to suggest the product is high quality. Escape ads portray exotic locations to imply the viewer's life is inadequate without travel or the product.
Genre research
Rock originated in the late 1940s and was influenced by blues, jazz and classical music but featured electric guitars and faster drum beats. Elvis Presley emerged in the 1950s and energized the genre with a danceable style mixing different cultural influences. The Beatles became popular in the 1960s with a variety of styles ranging from pop ballads to heavy rock. Since then, numerous rock sub-genres have emerged including punk rock, glam rock, progressive rock, and heavy metal. Alternative rock bands like Linkin Park produce music that experiments and combines different elements.
Equipment
The document outlines the equipment that will be used to shoot a music video, including a Canon EOS 700D for the majority of footage shot in 1080p at 25fps, a tripod for steady shots such as greenscreen scenes and slow motion footage, a Panasonic DMC-TZ71 to capture slow motion scenes at 1080p 50fps, a greenscreen for VFX shots, a shoulder rig/mount for opening shots of abandoned streets and graffiti, and Adobe Premiere Pro and After Effects software to edit the video and add effects.
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Advertising Techniques
This document discusses various advertising techniques used to persuade consumers. It describes techniques such as using beautiful models to promote products by implying the product will make the consumer more attractive. It also discusses using celebrities, appealing to consumers' desires for independence or intelligence, promoting products as enhancing one's lifestyle, and using rhetorical questions or incomplete claims to encourage purchases without evidence.
Advertising techniques
This document discusses different advertising techniques used to persuade consumers. It explains that beauty ads use attractive people to make you think a product can transform your appearance. Celebrity endorsements aim to entice more buyers by appealing to fans of that celebrity. Holiday ads feature sunny destinations to associate a product with vacation and escape. Independence, intelligence, lifestyle, peer approval, rebellion, and nurturing ads each sell an aspect of identity or social standing associated with a product. Scientific ads are trusted more than non-scientific claims because they feature expert approval.
Advertising techniques
This document discusses various advertising techniques:
- Beauty appeal uses attractive models to make people think the product will make them look good. Celebrity endorsement makes people trust products because they trust the celebrity promoting it.
- Escape advertising shows beautiful destinations to make people want to go on holiday when the weather is bad.
- Independence/Individuality and Peer Approval techniques aim to make people feel special or get approval if they buy the product.
- Lifestyle advertising portrays a product as part of a new lifestyle. Nurture techniques try to make people care about charities to donate money.
Advertising techniques
The document discusses different advertising techniques used to appeal to potential customers. Some of the techniques mentioned include using beautiful people to make customers believe the product will make them look attractive, celebrity endorsements to leverage people's liking of celebrities, and themes of escape to make relaxing destinations seem desirable. Other techniques analyzed are promoting a product's ability to make people feel independent, intelligent, popular or rebellious. Advertisements also attempt to make people feel guilty or sway their decision with selective facts and statistics.
Advertising techniques
The document discusses various advertising techniques:
1. Beauty appeal uses attractive models to imply the product can make users beautiful. Celebrity endorsement suggests high-quality products are worth using if celebrities do.
2. Escape advertising depicts products as a way to flee crowded or unpleasant environments. Individuality ads position products as unique. Intelligence ads imply users are smart for buying the product.
3. Lifestyle ads present products as integral to users' lives. Nature ads associate products with environmental friendliness. Peer approval ads leverage social influence. Rebel ads portray anti-authority users. Rhetorical questions aim to elicit desired responses.
4. Scientific claims cite statistics to seem evidence-based. Unfinished comparisons subtly
Advertising techniques
This document outlines various advertising techniques:
1) Beauty Appeal and Celebrity Endorsement techniques aim to make consumers feel like the product will make them as attractive as celebrities endorsing it.
2) Escape and Holiday companies often use this theme to portray their vacations as relaxing escapes from work to seem more attractive.
3) Intelligence, Lifestyle, and Scientific/Statistical Claim techniques are used to imply the product will make consumers seem more intelligent, improve their lives, or are scientifically proven to work.
Advertising techniques
The document discusses various advertising techniques used to appeal to potential consumers. Some techniques mentioned include using celebrity endorsements to make a product seem attractive, portraying a product as allowing for escape and relaxation, and implying a product will improve one's lifestyle or make them seem more intelligent or individual. The document also notes techniques like appealing to a sense of nurturing responsibilities, wanting peer approval, rebellion, rhetorical questions, and presenting scientific claims or statistics to add credibility.
Advertising techniques
Advertisers use various techniques to appeal to consumers. Beauty appeal employs attractive models to convince people that products can make them beautiful. Celebrity endorsement uses famous people to boost products' appeal by associating them with celebrities. Escapism depicts fantastical settings to sell products by playing on people's relaxed mindsets on vacation or showing them novel scenes. Other techniques include using independence and individuality to portray products as unique; intelligence to subtly convey messages; lifestyles to associate products with "cool" activities; nurturing images to elicit empathy; peer approval by depicting popular groups; rebellion to attract risk-takers; rhetorical questions that assume sympathetic answers; scientific claims using surveys; and unfinished comparisons that audiences may accept without evidence.
Advertising techniques
This document discusses various advertising techniques:
1. Celebrity endorsement is used to make products seem good because celebrities use them, trusting well-known people.
2. Escapism and independence are emphasized to show relaxation and individuality, appealing to consumers' desires to stand out.
3. Peer approval and lifestyle are appealed to by showing how products improve life and gain friends' admiration.
4. Scientific claims and rhetorical questions are used to seem credible and make people think, feel sorry, and do what advertisers want.
Advertising techniques Unit 18 Jordan Wardle
This document outlines various advertising techniques used to encourage customers to purchase products. Some key techniques mentioned include using beautiful models or celebrities to promote a product's ability to make people look flawless or desirable. Advertisements also appeal to feelings of escape or uniqueness by associating a product with luxury or individuality. Some ads attempt to make consumers feel socially pressured or guilty to buy a product through implying peer approval, social inclusion, or appeals to helping those in need. Statistics and incomplete claims are also discussed as techniques used to enhance product appeal without full evidence or support.
Advertising techniques
This document discusses various advertising techniques used to appeal to audiences and sell products. It describes how beauty ads use airbrushed, attractive models to imply products can make people look like the models. Celebrity endorsements are used to make audiences trust that celebrities use and endorse the quality of products. Escape ads depict pleasant locations and situations to make audiences want to experience them. Peer approval ads imply people must buy a product to fit in socially. The document also discusses techniques like nurture appeals, rebellion, rhetorical questions, and scientific claims.
Advertising techniques unit 18
This document outlines various advertising techniques used to appeal to consumers. It discusses using beautiful models to make products seem perfect, celebrity endorsements to increase popularity and sales, imagery of exotic locations to inspire dreams of escape, and messages of independence, intelligence and environmental benefits to appeal to viewers' identities and values. It also mentions techniques like invoking feelings of missing out, peer approval, nurturing one's wild side, guilt, rhetorical questions, and selective use of statistics or incomplete claims to influence purchasing decisions.
Advertising techniques
This document discusses various advertising techniques used to appeal to consumers. Some key techniques mentioned include using attractive models to make people aspire to that lifestyle, celebrity endorsements because people look up to celebrities, imagery that allows people to escape their current environment, messages of individuality and intelligence to make people feel good about themselves, lifestyle portrayals to integrate the product into everyday life, nature imagery because it's associated with positivity, peer pressure tactics showing friends using the product, rebellious imagery to inspire nonconformity, rhetorical questions that imply the answer is using the product, and statistical/scientific claims to convince people a product works best.
Advertising techniques
Advertising techniques discussed in the document include:
- Celebrity endorsement, where celebrities are used to encourage people to buy a product and make it seem trustworthy.
- Escape, showing an enjoyable scene to make people want to purchase a product to experience that scene instead of something boring.
- Peer approval, suggesting a product will help you fit in socially and gain friends.
- Rhetorical questions, making people question their choices to encourage a certain action like donating to a charity.
- Scientific/statistical claims, using numbers to suggest a product is trusted and high quality.
Advertising techniques
Advertising techniques discussed in the document include:
- Celebrity endorsement, where celebrities are used to encourage people to buy a product and make it seem trustworthy.
- Escape, showing an enjoyable scene to make people want to purchase a product to experience that scene instead of something boring.
- Peer approval, suggesting a product will help you fit in socially and gain friends.
- Rhetorical questions, making people question their choices to encourage a certain action like donating to a charity.
- Scientific/statistical claims, using numbers to suggest a product is trusted and high quality.
Advertising techniques
This document outlines various advertising techniques:
1. Beauty appeal and celebrity endorsement techniques use attractive celebrities to promote products and make consumers want to look like or try the products.
2. Lifestyle and peer approval techniques imply that a product will complement consumers' lifestyles or earn them peer approval.
3. Rhetorical questions, scientific claims, and unfinished comparisons are other techniques used to entice consumers and make them think they need a product.
Advertising techniques
This document outlines different advertising techniques:
1) Beauty Appeal - Lancome uses images of beautiful women using their products to make audiences want to look like them.
2) Celebrity Endorsement - Using famous celebrities promotes the idea that people will be like them if they use the endorsed product.
3) Escape - Holiday ads depict relaxing destinations to make people want to escape from reality.
Advertising techniques
This document outlines various advertising techniques, including using beauty appeals, celebrity endorsements, lifestyle portrayals, peer approval, rhetorical questions, and scientific/statistical claims. Some examples provided are ads that try to make people feel more beautiful or intelligent by buying a product, that appeal to a sense of independence, or that try to make a product seem popular or necessary through statistics. Overall, the document discusses different strategies advertisers use to appeal to audiences and promote their products.
Advertising techniques
This document discusses various advertising techniques used to promote products and influence consumer behavior. It identifies techniques such as using beautiful celebrities to promote beauty products, celebrity endorsements to act as role models, portraying isolated locations to appeal to consumers' desire to escape reality, promoting individuality and rebellion, using statistics to emphasize peer approval, and rhetorical questions that play on consumer sympathy to generate a positive response.
Advertising techniques
This document outlines different advertising techniques used to appeal to audiences. It discusses beauty appeal ads showing an attractive model to make viewers want to emulate them. Celebrity endorsement ads use famous people to suggest the product is high quality. Escape ads portray exotic locations to imply the viewer's life is inadequate without travel or the product.
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Genre research
Rock originated in the late 1940s and was influenced by blues, jazz and classical music but featured electric guitars and faster drum beats. Elvis Presley emerged in the 1950s and energized the genre with a danceable style mixing different cultural influences. The Beatles became popular in the 1960s with a variety of styles ranging from pop ballads to heavy rock. Since then, numerous rock sub-genres have emerged including punk rock, glam rock, progressive rock, and heavy metal. Alternative rock bands like Linkin Park produce music that experiments and combines different elements.
Equipment
The document outlines the equipment that will be used to shoot a music video, including a Canon EOS 700D for the majority of footage shot in 1080p at 25fps, a tripod for steady shots such as greenscreen scenes and slow motion footage, a Panasonic DMC-TZ71 to capture slow motion scenes at 1080p 50fps, a greenscreen for VFX shots, a shoulder rig/mount for opening shots of abandoned streets and graffiti, and Adobe Premiere Pro and After Effects software to edit the video and add effects.
Music video production schedule
The production schedule outlines the dates, scenes, equipment, actors, props, and locations needed to film a music video over 5 days from January 17th-23rd. On the 17th and 18th, scenes of abandoned streets and a Molotov throw will be filmed in Ringwood using DSLR cameras mounted on a shoulder rig and tripod. On the 21st, the band will play in a school hall. Greenscreen footage of the band playing will be captured on the 22nd. From the 23rd-25th, the footage will be edited using Adobe software to composite scenes and add effects.
New divide analysis
Linkin Park's music video for "New Divide" from the Transformers: Revenge of the Fallen soundtrack features footage from the film intercut with shots of the band performing. Directed by Linkin Park DJ Joe Hahn, the video uses techniques like quick cuts, shaky camera work, and close ups to synchronize the visuals with the song's beats and lyrics. It depicts the lead singer trying to reach a female character from the film, leaving their relationship intentionally ambiguous. The video promotes both the band and the Transformers franchise while showcasing Linkin Park's signature energetic rock style.
Music video costumes actors and props
The document discusses the roles, actors, costumes, and props needed for a music video. Tom Smit will play the lead singer due to his experience with acting and singing. Josh Smith and Dan Ingram will play the drummer as they are both skilled drummers. Peter Fleetwood will play the guitarist for his experience. Callum Salisbury will play the bass guitarist for his musical experience. Gideon Lax will play the leader due to his acting ability to portray an intimidating character. Michael Wells will play the officer due to his experience assisting the police department. The costumes and props discussed would help portray the characters and enhance the music video.
No more sorrow floor plan
This floor plan document only includes one location as the other locations were single shots or greenscreen shots, so they were deemed unnecessary. Many of the shots in the included location are also repeated, so they are only numbered in the order they first appear to help with filming.
Music video production schedule
The production schedule outlines the dates, scenes, equipment, actors, props, and locations needed to film a music video over 4 days in October and November. On October 1st and 11th, scenes of abandoned streets and people being beaten will be filmed in Ringwood using DSLR cameras mounted on a shoulder rig. On January 14th, the band will perform in a school hall filmed with DSLRs on tripods. On January 15th, the band will perform on a greenscreen filmed with DSLRs on a tripod to allow for virtual backgrounds in post-production.
No more sorrow recce photos
The document discusses potential locations for filming a riot scene and a band performance. For the riot scene, an abandoned brick location in Ringwood covered in moss and grass was selected to create the right atmosphere. For the band performance, a school hall with a large dark stage, accessible props like drums and speakers, good lighting, and space for green screen equipment was chosen as it suits the band's style. Signs will be posted at the public riot filming location to inform people.
Music video shot list table
This shot list describes scenes for a music video featuring a band playing and a rebel character. It includes various shots of band members playing their instruments, close-ups of the singer singing and screaming, and shots of the rebel walking down an empty street and throwing a Molotov cocktail. It also includes shots of people being beaten and starving on the streets as well as shots of the band playing with special effects particles flying forward and the leader flying back and disintegrating at the end.
Music video annotated lyrics
The song lyrics describe feelings of betrayal and deception by someone in power who abuses power with greed. The writer plans to create a violent music video to match the aggressive lyrics, using fast cuts, shaky camera, and CGI effects to depict destruction and chaos. The video will be both a performance and narrative of a revolution where the singer/artists fight against the higher power described in the song.
Genre research
Rock originated in the late 1940s influenced by blues, jazz and classical music but with faster tempos and electric guitars. It grew in popularity in the 1960s led by bands like The Beatles and continued with artists such as Pink Floyd, The Rolling Stones, and Led Zeppelin. In the 1970s, heavier rock bands like AC/DC emerged and numerous other subgenres have developed since including punk rock, glam rock, progressive rock, heavy metal, and alternative rock. Alternative rock differentiates itself from mainstream rock and Linkin Park specifically uses elements of rap and varies their musical style across albums with messages in their lyrics. Rock styles vary widely by band but commonly include dark clothing, hair, tattoos
Target audience
The target audience for the music video is male teenagers aged 12 to 18, as the band Linkin Park is popular with this demographic. While the video may include some violent or aggressive content fitting the song, it will avoid being age-restricted to reach the intended audience. Although both genders listen to rock music, the genre and this band in particular tend to attract more male fans, who will likely make up most of the viewership for the video.
Andrew Goodwin
This document summarizes key features of music videos according to Andrew Goodwin's book "Dancing in the Distraction Factory" from 1992. It outlines 6 features of music videos including demonstrating genre characteristics, relating lyrics and visuals, and relating music and visuals. It also notes demands of record labels and references to looking and the female body. The document then lists 5 ways to analyze a music video such as through the structure and voice of the artist in the song, the narrative and performance, the star image, the relationship between visuals and lyrics, and technical aspects.
Music Video Theory
There are three main types of music videos: performance videos which simply show the artist performing the song, often in an interesting location using various shots; narrative videos which tell a story related to the song's lyrics, sometimes linked to a film but often cheesy; and conceptual videos which have a random idea or concept unrelated to the song or artist, commonly using special effects to make the video and song memorable.
AS pre production tasks feedback sheet jenner
This document provides feedback on a student's pre-production tasks for a film project. It reviews each task, noting what elements were included and areas that need more detail. Key areas identified as needing improvement include providing more analysis of genres, target audiences, locations, costumes, props, and actors. The production schedule was also identified as needing more details. Overall the teacher found some tasks like the storyboard and equipment breakdown to be good but most needed more information and details. A final mark of 11 out of 20 was given with expectations to address the gaps identified.
AS cw overall marksheet jenner
This document provides Harry Jenner's marks and feedback for an AS coursework assignment. For the planning stage, Harry received a mark of 14/20. For the main construction task, Harry received positive feedback on the footage, editing, and sound, and an overall mark of 54/60. For the evaluation questions, Harry showed some understanding of genre conventions and audience expectations and received marks ranging from 16-20/20. Overall, the assessor noted Harry has a good understanding of genre and audience and provided analysis and reflection with good detail. Harry's total marks were 84/100, earning a grade of A.
Question 6
The document discusses technologies used during the pre-production, production, and post-production stages of creating a film. During pre-production, the author used Microsoft Office, Blogger, Prezi, and SlideShare to write scripts, create presentations, and share work online. A camera and memory stick were used during production to film footage. Adobe Premiere Pro and After Effects were used for basic and complex editing during post-production. The author provides detailed examples of using After Effects to create special flying and slow-motion bullet effects for the film. Overall, the author learnt how to use various software programs and technologies throughout the different stages of filmmaking.
Question 4 & 5
The target audience for the media product is teenagers aged 12 to 18. To attract this audience, the document discusses including intense visual effects, action sequences, and tension expected in superhero films. Relatable characters the same age as the target audience were also included to give viewers a sense of belonging. A dramatic ending with a tense soundtrack and zoom into a character's face was used to excite and leave the audience with a positive feeling. Feedback from colleagues the same age as the target audience was overwhelmingly positive, showing these methods were effective at attracting the intended demographic.
2 Minute Film Intro Superhero Genre
Superhero films originated from American comic books and have become very popular worldwide. They typically involve superheroes using their powers to defeat supervillains. While most superhero films depict a clear difference between good and bad, some like "Chronicle" take a different approach by showing the villain's perspective and allowing the audience to relate more to and choose sides with either character. The classic narrative of superhero films involves a hero battling a villain trying to ruin the world, until one defeats the other. Some key directors and actors who helped popularize the genre include Christopher Reeve, Chris Evans, Michael Keaton, and Christopher Nolan.
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Advertising techniques
- 1. Advertising Techniques Beauty Appeal Celebrity Endorsement Escape To trick people into thinking that if they buy their products they will look like the model in the picture. To persuade people that celebrities are supporting the product and enjoy it. This persuades the viewer that they should join in. It could also trick people into trusting the company.
- 2. Independence/Individuality Intelligence This causes people to believe their life is boring and they need to escape on holiday. This is mostly to relax and have fun without any signs of stress or sadness. Advertising using independence to show the product is unique. This appeals to people who want to experience something different and more exiting. This intelligence is showing us that the mini is smart but the scooter is smarter. This tells the reader that the scooter is better without saying it.
- 3. Lifestyle Nurture Peer Approval This shows people that the product is a lifestyle and a onetime use. For example, you use your iPhone for multiple things: calling people, playing games, watching films, listening to music and more. This is often used for charities, showing starving children and lonely animals.
- 4. Rebel Rhetorical Question This technique makes people believe that if they buy the product they have “earned it.” This makes the person feel special and important. You can stand up for yourself, and be yourself. This could also inspire people to be rebellious, to disobey rules.
- 5. Scientific / Statistical Claim Unfinished Comparison / Claim This is question that doesn’t need an answer. That may be used to make viewers feel guilty. For example in a charity ad they may say “is £2 a month to much to spend on saving a life?” This is scientific evidence used to persuade the viewer that this product has proof of it working and will work for them. This is normally achieved by using phrases such as “kills 99.99% of germs” which is shown as a fact convincing people it will work. This is a claim made to convince the viewer that this product is better than any other competitor. Making the viewer believe this product has the best deal.
- 6. Scientific / Statistical Claim Unfinished Comparison / Claim This is question that doesn’t need an answer. That may be used to make viewers feel guilty. For example in a charity ad they may say “is £2 a month to much to spend on saving a life?” This is scientific evidence used to persuade the viewer that this product has proof of it working and will work for them. This is normally achieved by using phrases such as “kills 99.99% of germs” which is shown as a fact convincing people it will work. This is a claim made to convince the viewer that this product is better than any other competitor. Making the viewer believe this product has the best deal.