The document discusses various advertising strategies used to influence consumer behavior, including repetition of brand names, emotional appeals, association of products with desirable qualities like patriotism, use of humor, celebrity endorsements, and comparisons of products. The strategies are meant to get consumers' attention and create mental links between products and positive feelings.
This presentation is based on advertisements. The reason for advertisements being the focus is due to learners finding difficulty in interpreting adverts.
This presentation is based on advertisements. The reason for advertisements being the focus is due to learners finding difficulty in interpreting adverts.
Brand personality is a set of human characteristics associated with a brand.
From the consumer’s point of view brand personality offer them a touch point that gives them the opportunity to connect with the brand on an emotional level. From a company’s point of view brand personality offers a host of benefits: it differentiates the brand, makes it more memorable, creates message consistency across all channels and it offers a vehicle for creating engaging brand messages.
In this presentation we explore some of the reasons why brand personality is so important in today's competitive environment, what brand personality is and some of the many ways to capture that personality visually.
Paid, Owned and Earned media - how to build a P.O.E.M. strategy - starting with your Brand strategy. Slides of a course given for Solvay Business School in Ho Chi Minh, Vietnam.
Automation is great. It has simplified our lives and enabled us to achieve so much more with the same finite resources. But at what cost? In this talk, learn how to balance the human with the machine and leverage automation without losing your authentic voice or following down the auto-pilot rabbit hole.
Presentation by Lauren Bell Isaacs, Social Media Specialist, on February 28, 2020 at the Research Triangle HubSpot User Group.
How to make decisions on advertising that drives brand linkBeloved Brands Inc.
Brand leaders who are good at advertising can get great ads on the air and keep bad ads off the air.
You need to make decisions to find the sweet spot where your brand’s advertising is both different and smart.
To be different, you need to achieve a branded breakthrough, using creativity to capture consumers. Gain their attention amid the market clutter and link your brand closer to the story.
To be smart, you need a motivating message to communicate the main message memorable to connect with consumers, and make the ad stick enough to move them to see, think, feel, or act differently than before they saw the ad.
In our Beloved Brands book, I outline principles for achieving attention, brand link, communication, and stickiness—the model I call the ABC’s. I show examples of some of the best ads in the history of branding to support those principles. I hope to challenge your thinking about your brand’s advertising.
Brand link is not just about more of your brand, but rather the right engagement of your brand, and the placement of your brand. Sometimes less is more, when you tell stories.
This type of thinking is in my Beloved Brands book, can be found on Amazon https://lnkd.in/eF-mYPe or on Apple Books: https://lnkd.in/ekQ-n9X
How to Interact With the Right CustomersNate Smith
Your brand has a specific archetype that influences your message both internally and externally. It also influences how your brand gains and interacts with customers. In the webinar, we focus on the following:
What is a brand voice?
What are you saying and how are you saying it?
How your brand archetype can grow your business
Is it interacting with the right customers?
Discover the Real Brand You.
Design thinking to uncover your brand values.
Use Gallop Strength Finder to find your skills and strengths.
Ace linked in to tell compelling brand stories
Branding should precede and underlie any marketing effort. It also creates a market pull as apposed to a market push. A good brand strategy will make your market effort easier and a bad brand strategy can sink you.
This presentation explores branding from the viewpoint of social media. The scenario is how to document a social media strategy that encapsulates branding strategy and content marketing.
What is Your Personal Brand Type? How to Increase your Personal Brand Value &...Victoria Baylor
What is the status of your Personal Brand? Why do I ask? Well, your Personal Brand is your #1 empowerment tool for your business or career. Is your Personal brand propelling you forward in business or holding you back. Knowing the answer to this and strategically elevating your Personal brand will take your value and visibility to a whole new level.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
1. ADVERTISTING
STATEGIES
Ms.
Reynolds
Standard Demonstrate strategies that enable consumers
3.2.3 to become advocates.
2. Learning Objectives
• After the lesson students will
recognize advertising
strategies
• Students will be able to
analyze how persuasive
techniques effect their
consumer habits
3. How does Advertising effect my
consumer choices?
As a consumer, it’s in your
best interests to understand
the techniques used by
advertisers to influence your
consumer behavior
7. Funny or Exciting
• Use of Humor
• Of course, one of the most
effective ways to get the
audience's attention is to be
funny -- if the attempt works
and doesn't misfire.
8.
9. Association Principal
An advertising technique that involves drawing a
mental link between a product and desirable qualities
of various kinds that may include attractiveness,
wealth, success, family, patriotism, or security
In the following slide you will see
how Publix is using the idea that it is
Patriotic to shop at their store.
10.
11. Emotional appeal
Techniques in which the advertiser tries
to play up on the emotions of the
audience, often in lieu of information
that might appeal to an audience
rationally.
18. Heart Strings
• Goes covers this idea of an emotional pull
• These ads make you go AWWWWHHHH!
• Heavy around the Holidays especially
Christmas. People have an idea of what
the Perfect holidays are like for
EVERYBODY else.
19.
20. Sounds Good
• Add music to a product so when you hear
the sound/song you think of the product.
Whats that called.com
http://www.whatsthatcalled.com/forum/index.php?automodule=blog&blogid=1&
21. Cartoon Characters
• Using a cartoon character to plug
a product that does not have a
cartoon character.
• Cartoon/Animation movies or
shows in which their characters
are in the ads do not count.
36. Weasel Words
• When they use
words that will key
you in but are not
clear if they are
honest
How is makeup better than bare?
37. OMISSION
• They leave things
out
• Usually there is a
small
• * with the real
details.
38. Are You Cool Enough?
• Making you feel
like
buying/wearing
the product will
make you cool
and/or popular
Editor's Notes
Advertising is a multi-billion dollar industry with one main goal: persuading people to buy products. This is an industry that’s spent an enormous amount of time and effort to figure out the best strategies for getting you to do exactly what they want.
http://www.apple.com/getamac/ads/
Though the Dr. Pepper ad is about unique personality traits the subtle theme is be a Pepper like everyone else.
Humor is one of the best ways to break through the "noise" of all the competition advertising messages out there and get people to pay attention to the sales pitch.
One kind of emotional appeal is the fear appeal, where the advertiser implicitly or explicitly draws upon people's anxieties to sell a product. For example, a security alarm company might show a scenario where the home of a mother and her children is burglarized.
