The document outlines various advertising techniques used to promote products and services. Some key techniques mentioned include using beautiful models to associate products with attractiveness, celebrity endorsements to signal a product is worthwhile, and portrayals of peaceful environments or lifestyles to imply a product enables relaxation or self-improvement. Additionally, the document discusses using cute animals to elicit care or guilt from viewers, rhetorical questions to generate sympathy or thought, and statistical claims to suggest social proof or approval.

1. Advertising Techniques
Beauty Appeal
Celebrity Endorsement
Escape
Have beautiful models to make people
think if buy product they will look like
that.
Choose to have celebrities
in advert to make it more
known and seem like it’s
good for the celeb so it’s
good for the consumer.

2. Independence/Individuality
Intelligence
Showing a peaceful environment to show change,
relaxation and what people generally look for in a
holiday.
They emphasize independence to make them
stand out and be confident standing out,
making people individual.
Feel intelligent because it helps the environment; make
you feel clever, it’s a sense of irony because it’s a ‘smart
car’.

3. Lifestyle
Nurture
Peer Approval
Showing what amazing things you can or can’t
do with/without this technology to tempt
buyers, making people individual and feel like
it will make their life better.
Use pictures of cute animals in pain to get what they
want e.g. donations. Care, guilt, they need the
targeted market to help look after them.

4. Rebel
Rhetorical Question
Friends thinking better so you would want to be admired
from your friends so people would buy this product in order
to achieve this
More exciting, and making you be a trickster, sense
of fun and showing your personality.

5. Scientific / Statistical Claim
Unfinished Comparison / Claim
Rhetorical questions are used to make people think and
feel sorry, have sympathy and to make them do what they
want them to do e.g. donate money, or make people aware
Using stats to seem like others approve of this product, so
it must be a good product to buy.
Doesn’t compare or include stats, but states ‘it’s
the best product’.