Types of music video
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Performance music videos simply show the artist performing the song, providing a cheap and easy format. Narrative music videos tell a story related or unrelated to the song, potentially including clips from associated films. Conceptual music videos are based on a concept rather than a narrative, using editing and effects but being more expensive and less relatable. Most successful music videos combine elements from different types to appeal to wider audiences while remaining costly to produce.
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Performance narrative concept
The document discusses different types of music videos: performance-based, narrative-based, and concept-based. It provides examples of each type and characteristics that define them. Performance videos focus on footage of the artist(s) performing. Narrative videos tell a story through video. Concept videos are based around a single idea, often unusual or surreal. The document aims to help identify and understand the key ingredients of each music video type.
Audience research evalution
The document summarizes audience research on music videos for an indie/rock genre. Key findings include:
- Audiences generally like seeing the band's performance and a story or purpose in music videos.
- Sexualization, randomness, and dull elements like colors should be avoided. Using multiple locations engages audiences more.
- Special effects should be minimal and enhance rather than overpower the music.
- Inspiration was drawn from lighting in Kasabian videos and storytelling in Rhye videos.
- The audience responded positively to the proposed idea of combining a band performance with a story in the music video.
Genre convemtion
Music videos typically aim to promote artists and their music. They combine live performances with narrative and visual elements over 3-4 minutes. Common elements include performances of the artist, narratives that relate to the song lyrics, and symbolic or thematic imagery. Videos often feature direct address of the viewer by the artist to engage the audience. Narratives may tell a brief story or allude to one, while employing techniques like fast pacing, intertextuality, and genre references.
Codes and conventions of music subgenres
This document summarizes some common codes and conventions of 80s/90s rap music videos:
1) Artists frequently showed off expensive cars, clothes, watches, and homes to display their wealth and lifestyle.
2) Many videos used low camera angles of the artists rapping directly into the camera.
3) Expensive cars, especially from that era, were commonly featured to both show off wealth and status symbols.
4) Videos often told short narrative stories that aligned with the song lyrics, sometimes using flashbacks in black and white.
5) Videos contrasted very dark and very bright lighting with few intermediate tones.
6) Due to the era, video quality and editing effects were limited, relying more
Music video style
This document discusses different styles and genres of music videos. It identifies and provides examples of homage, animation, narrative, performance, inspiration, parody, pastiche, and surreal styles. Homage acknowledges past works, animation replaces live action with animation techniques, and narrative tells a story matched to lyrics. Performance features artists performing, inspiration references other media, and parody comedically mocks original works. Pastiche imitates other works in a tongue-in-cheek style, and surreal videos use dream-like elements disconnected from lyrics.
Music video conventions
This document discusses the definition and conventions of music videos. It identifies three main styles of music videos: performance-based, narrative-based, and concept-based. Promotional music videos are made primarily to promote an artist's music, while artistic videos can be more experimental. Theories suggest that successful music videos typically demonstrate genre characteristics, link lyrics/music to visuals, include close-ups of the artist, develop recurring iconography, reference the act of looking at the viewer, and include intertextual references.
Andrew Goodwin
Andrew Goodwin proposed a theory of music video analysis focusing on 6 key relationships: 1) Between lyrics and visuals, 2) Between music and visuals, 3) Genre-related style and iconography, 4) Close-ups of artists to promote their image, 5) Close-ups of lead artists with others in the background, and 6) Intertextual references to other media. Goodwin argued that music videos serve as advertisements to anchor meaning for songs and promote artists, rather than following common narrative structures.
Andygg
1. Music videos typically demonstrate characteristics of their musical genres through elements like bands performing on stage for rock videos and lead artists dancing with backup dancers for pop videos.
2. There are often references to looking, such as eye contact with the camera, and voyeuristic portrayals of the female body through revealing clothing and sexually suggestive dancing.
3. The visuals in music videos are usually closely connected to the music through elements like band performances matching the instrumentation and visual cues reflecting the tempo, rhythm, and lyrics of songs.
Recommended
Performance narrative concept
The document discusses different types of music videos: performance-based, narrative-based, and concept-based. It provides examples of each type and characteristics that define them. Performance videos focus on footage of the artist(s) performing. Narrative videos tell a story through video. Concept videos are based around a single idea, often unusual or surreal. The document aims to help identify and understand the key ingredients of each music video type.
Audience research evalution
The document summarizes audience research on music videos for an indie/rock genre. Key findings include:
- Audiences generally like seeing the band's performance and a story or purpose in music videos.
- Sexualization, randomness, and dull elements like colors should be avoided. Using multiple locations engages audiences more.
- Special effects should be minimal and enhance rather than overpower the music.
- Inspiration was drawn from lighting in Kasabian videos and storytelling in Rhye videos.
- The audience responded positively to the proposed idea of combining a band performance with a story in the music video.
Genre convemtion
Music videos typically aim to promote artists and their music. They combine live performances with narrative and visual elements over 3-4 minutes. Common elements include performances of the artist, narratives that relate to the song lyrics, and symbolic or thematic imagery. Videos often feature direct address of the viewer by the artist to engage the audience. Narratives may tell a brief story or allude to one, while employing techniques like fast pacing, intertextuality, and genre references.
Codes and conventions of music subgenres
This document summarizes some common codes and conventions of 80s/90s rap music videos:
1) Artists frequently showed off expensive cars, clothes, watches, and homes to display their wealth and lifestyle.
2) Many videos used low camera angles of the artists rapping directly into the camera.
3) Expensive cars, especially from that era, were commonly featured to both show off wealth and status symbols.
4) Videos often told short narrative stories that aligned with the song lyrics, sometimes using flashbacks in black and white.
5) Videos contrasted very dark and very bright lighting with few intermediate tones.
6) Due to the era, video quality and editing effects were limited, relying more
Music video style
This document discusses different styles and genres of music videos. It identifies and provides examples of homage, animation, narrative, performance, inspiration, parody, pastiche, and surreal styles. Homage acknowledges past works, animation replaces live action with animation techniques, and narrative tells a story matched to lyrics. Performance features artists performing, inspiration references other media, and parody comedically mocks original works. Pastiche imitates other works in a tongue-in-cheek style, and surreal videos use dream-like elements disconnected from lyrics.
Music video conventions
This document discusses the definition and conventions of music videos. It identifies three main styles of music videos: performance-based, narrative-based, and concept-based. Promotional music videos are made primarily to promote an artist's music, while artistic videos can be more experimental. Theories suggest that successful music videos typically demonstrate genre characteristics, link lyrics/music to visuals, include close-ups of the artist, develop recurring iconography, reference the act of looking at the viewer, and include intertextual references.
Andrew Goodwin
Andrew Goodwin proposed a theory of music video analysis focusing on 6 key relationships: 1) Between lyrics and visuals, 2) Between music and visuals, 3) Genre-related style and iconography, 4) Close-ups of artists to promote their image, 5) Close-ups of lead artists with others in the background, and 6) Intertextual references to other media. Goodwin argued that music videos serve as advertisements to anchor meaning for songs and promote artists, rather than following common narrative structures.
Andygg
1. Music videos typically demonstrate characteristics of their musical genres through elements like bands performing on stage for rock videos and lead artists dancing with backup dancers for pop videos.
2. There are often references to looking, such as eye contact with the camera, and voyeuristic portrayals of the female body through revealing clothing and sexually suggestive dancing.
3. The visuals in music videos are usually closely connected to the music through elements like band performances matching the instrumentation and visual cues reflecting the tempo, rhythm, and lyrics of songs.
Types of music videos
The document discusses three main types of music videos:
1) Narrative music videos tell a story related to the song's lyrics through illustration, amplification, or disjuncture. An example is "Sucker for Pain."
2) Concept music videos lack a storyline and aim to portray an unusual, memorable concept through creativity. Gotye's "Somebody I Used to Know" exemplifies this.
3) Performance music videos focus on the artist performing the song live with little other production, making them cheaper but sometimes less interesting to watch. Bon Jovi's "Livin' on a Prayer" illustrates this type.
Music video styles
The document discusses different styles of music videos, including performance videos which focus on the artist performing without narrative elements, narrative videos which tell a story through the video, cameo videos which feature other artists, and notion of looking videos where the audience watches characters in the video. Examples are provided for each style.
What is a Music Video?
Peter Fraser defines a music video as a short moving image product created to accompany and promote a song. Sven E Carlsson says music videos can be analyzed by breaking them into opposing elements like trash vs art. The document discusses that music videos typically feature the artist performing along with imagery that follows the song's lyrics, rhythm, and pace. They are commonly used to promote the artist and song. The writer's group chose to create a music video for their media course because it presents more of a challenge than a short film through elements like lip syncing and fast-paced editing.
Evaluation 1
The document discusses conventions in music videos that the author analyzed in multiple real music videos in order to make their own music video as realistic as possible. It examines common techniques seen in music videos related to camera shots, mis-en-scene, editing, and how these elements are used to appeal to target audiences and are typical of the genre. Specific techniques and examples mentioned include the artist breaking the fourth wall and making eye contact with the camera, varying locations and lighting dependent on the style of music, and editing pace matching the tempo of the song.
Styles and techniques for Music Video
The document discusses various techniques used in music videos to convey meaning, story, and engage the audience. It provides examples of different genres of music videos like narrative, animation, and interpretive. Techniques mentioned include cutting shots to the beat, miming, referencing other artists, and changing songs to make them more suitable for different audiences. The goal is to effectively communicate themes and ideas through visual elements that complement the music.
Different styles of music video
There are several different styles of music videos. Performance videos focus solely on the artist performing, using various camera angles without any narrative. Narrative videos tell a story through performance and additional scenes. Cameo videos feature other artists or celebrities making appearances alongside the main artist. Notion of looking videos show the audience watching or observing the actions of the artist or other characters.
Task 1
This document discusses the purposes and styles of music videos. It provides examples of specific music videos to illustrate different styles. The purposes listed are to promote the artist and make money, establish an image, showcase creativity, entertain audiences, and go viral. Styles described include live performances, animation, narratives telling a story, surrealism using strange images, pastiche imitating other works, and homage respectfully referencing other artists. The document also discusses codes and conventions like focusing on the star and includes an analysis of the most and least influential videos listed.
Costumes in hip-hop/rap music videos
In rap/hip-hop music videos:
1) Artists and others in the videos often wear similar, casual clothing like tracksuits to portray a sense of uniformity and group membership. This type of clothing is sometimes stereotyped as being worn by troublemakers.
2) Brand name, designer clothing is commonly worn to display wealth and status, though artists may also receive sponsorships to promote certain brands.
3) Jewelry, especially gold chains, rings and watches, are frequently shown off by artists to emphasize their financial success from their music careers and may connect to lyrics about wealth.
The function of a music video
Music videos are short visual stories used to promote artists. They typically give the artist the most screen time as they sing to the audience, helping viewers become familiar with them. Music videos may have simple narratives or hardly any narrative at all. They are edited to sync with the song's beat, using many cuts in fast songs. Jump cuts are also used to speed up the video. Camera angles and shots are chosen deliberately to convey meanings that relate to the artist and song. Close-ups of the artist's face help develop their fan base by associating the face with the lyrics. Product placement in videos can further an artist's image and financial support.
What is a music video
Music videos have been defined as short moving images that accompany pre-existing music to encourage music sales in other formats. They are often used to enhance an artist's image and establish them as part of a musical genre. There is usually a relationship between the visuals and lyrics of a music video, whether illustrating, amplifying, or contradicting the lyrics. Common elements of music videos include close-ups of the main artist, genre-specific styles and iconography, references to voyeurism and objectification of women, and intertextuality through references to other media.
What is a Music Video?
This document discusses different aspects of music videos. It provides definitions of music videos from two sources, with one defining it as a short video accompanying a music track to promote sales, and another saying music videos can be analyzed by separating elements into dichotomies. The document then discusses common purposes of music videos as promotional tools that match imagery to songs. Additional sections explore how lyrics, voyeurism, music pace, and instruments affect typical music video content and style. It concludes by explaining the author's choice to create a music video project to further challenge their skills in fast-paced editing, lip syncing, and using multiple locations and costumes.
What is a Music Video?
A music video is defined as a short film that accompanies a song to promote sales of the music. Music videos typically feature the artist performing and include imagery that follows the lyrics and rhythm of the song. They are commonly seen on music television channels and websites to promote the artist and song. For their A2 media course project, the students have chosen to create a music video because it presents more of a challenge than a short film and will allow them to showcase their talents through lip syncing, fast-paced editing, use of multiple locations and costumes.
What is a Music Video?
A music video is defined as a short film that accompanies a song to promote sales of the music. Music videos typically feature the artist performing and include imagery that follows the lyrics and rhythm of the song. They are commonly seen on music television channels and websites to promote the artist and song. For their A2 media course project, the students decided to create an original music video to further challenge themselves and showcase their filmmaking talents in a new genre.
What is a Music Video?
A music video is defined as a short film that accompanies a song to promote sales of the music. Music videos typically feature the artist performing and include imagery that follows the lyrics and rhythm of the song. They are commonly seen on music television channels and websites to promote the artist and song. The students chose to create a music video for their media course because it presents more of a challenge than a short film, requiring lip syncing, fast-paced editing, multiple locations, and costumes. They hope to showcase their talents in a new genre after the success of their previous thriller film.
Jump out of your car
The video analyzes a music video created by the authors. It uses various cinematography techniques like close-ups and mid-shots to introduce characters. Effects like ghosting were used to match movements to the beat. Costumes reference hip hop but also include non-conforming elements. The locations contrast what is typical for the genre. Only diegetic sound from the track is included. The narrative follows the band's introduction and performance. While having some genre elements, the video does not fully conform to predictability. It aims to represent today's youth culture. The intended teenage audience may be restricted by parents due to mature content.
Music video research and intertextuality
An introduction into the genre of music videos, including a brief history, examination of past and modern day technical codes, and how modern day music videos all incorporate some form of intertextuality. Adapted and updated by alevelmedia.co.uk
Stage 1 research 2
The document summarizes and analyzes the music video for R. Kelly's song "Ignition". It notes that the video shows two different house party scenes, appropriate for the hip hop genre. It also finds a relationship between the lyrics "Beep Beep" and scenes of a car driving. The video frequently shows closeups of R. Kelly, demonstrating the record label's demand to highlight the artist. It presents voyeuristic treatment of scantily-clad women. The video is primarily a performance-based promotion of the artist and song, without a narrative story. Formal analysis cites Strauss' formal vs informal distinction and references Todorov's and Propp's narrative theories.
Performance, concept & narrative music videos
1) Performance-based music videos focus on footage of the artist performing and often include live stage performances or depictions of the artist in everyday situations.
2) Narrative-based music videos tell a story, either related to the song's lyrics or suggested by them, using a beginning, middle, and end structure or references to a story. They sometimes promote a related film through clips.
3) Concept-based music videos center around a single unusual or surreal idea to entertain viewers and keep their attention on the screen through the video's symbolic or thematic content.
Andrew goodwin’s
Andrew Goodwin developed a six point theory for analyzing conventions in music videos. The six points are: 1) Music videos demonstrate genre characteristics. 2) There is a relationship between lyrics and visuals. 3) There is a relationship between music and visuals. 4) Record labels demand close ups of artists to brand their image. 5) Record labels demand close ups of artists to brand their image and develop the artist's image. 6) Music videos often include intertextual references to other media.
Research into music videos
This document discusses three types of music videos: narrative, performance, and conceptual. Narrative music videos tell a story that parallels the song's lyrics. Performance videos give an authentic view of the live artist and are commonly used by musicians who cannot afford elaborate productions. Conceptual videos are abstract and unrelated to the lyrics but may have underlying meaning, allowing creative freedom for the artist.
Genre Music Styles
The document outlines four main styles of music videos: performance based, narrative based, concept based, and cameo based. Performance based videos primarily feature the artist performing the song, narrative based videos attempt to tell a story visually related to the song's lyrics, concept based videos are based around a single unusual idea or editing/filming technique, and cameo based videos involve other artists or famous people appearing alongside the main artist.
Purpose of music video
The main purposes of a music video are to promote the song and artist in order to sell music and merchandise. A successful music video leaves viewers remembering the song and wanting to listen to it again. While music videos can serve different purposes like telling a story or showcasing an artist's talents, their overall goal is promotion. Michael Jackson's "Thriller" video is considered the most successful, selling over 9 million copies. There are three main types of music videos: performance-based, narrative-based, and concept-based.
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What's hot
Types of music videos
The document discusses three main types of music videos:
1) Narrative music videos tell a story related to the song's lyrics through illustration, amplification, or disjuncture. An example is "Sucker for Pain."
2) Concept music videos lack a storyline and aim to portray an unusual, memorable concept through creativity. Gotye's "Somebody I Used to Know" exemplifies this.
3) Performance music videos focus on the artist performing the song live with little other production, making them cheaper but sometimes less interesting to watch. Bon Jovi's "Livin' on a Prayer" illustrates this type.
Music video styles
The document discusses different styles of music videos, including performance videos which focus on the artist performing without narrative elements, narrative videos which tell a story through the video, cameo videos which feature other artists, and notion of looking videos where the audience watches characters in the video. Examples are provided for each style.
What is a Music Video?
Peter Fraser defines a music video as a short moving image product created to accompany and promote a song. Sven E Carlsson says music videos can be analyzed by breaking them into opposing elements like trash vs art. The document discusses that music videos typically feature the artist performing along with imagery that follows the song's lyrics, rhythm, and pace. They are commonly used to promote the artist and song. The writer's group chose to create a music video for their media course because it presents more of a challenge than a short film through elements like lip syncing and fast-paced editing.
Evaluation 1
The document discusses conventions in music videos that the author analyzed in multiple real music videos in order to make their own music video as realistic as possible. It examines common techniques seen in music videos related to camera shots, mis-en-scene, editing, and how these elements are used to appeal to target audiences and are typical of the genre. Specific techniques and examples mentioned include the artist breaking the fourth wall and making eye contact with the camera, varying locations and lighting dependent on the style of music, and editing pace matching the tempo of the song.
Styles and techniques for Music Video
The document discusses various techniques used in music videos to convey meaning, story, and engage the audience. It provides examples of different genres of music videos like narrative, animation, and interpretive. Techniques mentioned include cutting shots to the beat, miming, referencing other artists, and changing songs to make them more suitable for different audiences. The goal is to effectively communicate themes and ideas through visual elements that complement the music.
Different styles of music video
There are several different styles of music videos. Performance videos focus solely on the artist performing, using various camera angles without any narrative. Narrative videos tell a story through performance and additional scenes. Cameo videos feature other artists or celebrities making appearances alongside the main artist. Notion of looking videos show the audience watching or observing the actions of the artist or other characters.
Task 1
This document discusses the purposes and styles of music videos. It provides examples of specific music videos to illustrate different styles. The purposes listed are to promote the artist and make money, establish an image, showcase creativity, entertain audiences, and go viral. Styles described include live performances, animation, narratives telling a story, surrealism using strange images, pastiche imitating other works, and homage respectfully referencing other artists. The document also discusses codes and conventions like focusing on the star and includes an analysis of the most and least influential videos listed.
Costumes in hip-hop/rap music videos
In rap/hip-hop music videos:
1) Artists and others in the videos often wear similar, casual clothing like tracksuits to portray a sense of uniformity and group membership. This type of clothing is sometimes stereotyped as being worn by troublemakers.
2) Brand name, designer clothing is commonly worn to display wealth and status, though artists may also receive sponsorships to promote certain brands.
3) Jewelry, especially gold chains, rings and watches, are frequently shown off by artists to emphasize their financial success from their music careers and may connect to lyrics about wealth.
The function of a music video
Music videos are short visual stories used to promote artists. They typically give the artist the most screen time as they sing to the audience, helping viewers become familiar with them. Music videos may have simple narratives or hardly any narrative at all. They are edited to sync with the song's beat, using many cuts in fast songs. Jump cuts are also used to speed up the video. Camera angles and shots are chosen deliberately to convey meanings that relate to the artist and song. Close-ups of the artist's face help develop their fan base by associating the face with the lyrics. Product placement in videos can further an artist's image and financial support.
What is a music video
Music videos have been defined as short moving images that accompany pre-existing music to encourage music sales in other formats. They are often used to enhance an artist's image and establish them as part of a musical genre. There is usually a relationship between the visuals and lyrics of a music video, whether illustrating, amplifying, or contradicting the lyrics. Common elements of music videos include close-ups of the main artist, genre-specific styles and iconography, references to voyeurism and objectification of women, and intertextuality through references to other media.
What is a Music Video?
This document discusses different aspects of music videos. It provides definitions of music videos from two sources, with one defining it as a short video accompanying a music track to promote sales, and another saying music videos can be analyzed by separating elements into dichotomies. The document then discusses common purposes of music videos as promotional tools that match imagery to songs. Additional sections explore how lyrics, voyeurism, music pace, and instruments affect typical music video content and style. It concludes by explaining the author's choice to create a music video project to further challenge their skills in fast-paced editing, lip syncing, and using multiple locations and costumes.
What is a Music Video?
A music video is defined as a short film that accompanies a song to promote sales of the music. Music videos typically feature the artist performing and include imagery that follows the lyrics and rhythm of the song. They are commonly seen on music television channels and websites to promote the artist and song. For their A2 media course project, the students have chosen to create a music video because it presents more of a challenge than a short film and will allow them to showcase their talents through lip syncing, fast-paced editing, use of multiple locations and costumes.
What is a Music Video?
A music video is defined as a short film that accompanies a song to promote sales of the music. Music videos typically feature the artist performing and include imagery that follows the lyrics and rhythm of the song. They are commonly seen on music television channels and websites to promote the artist and song. For their A2 media course project, the students decided to create an original music video to further challenge themselves and showcase their filmmaking talents in a new genre.
What is a Music Video?
A music video is defined as a short film that accompanies a song to promote sales of the music. Music videos typically feature the artist performing and include imagery that follows the lyrics and rhythm of the song. They are commonly seen on music television channels and websites to promote the artist and song. The students chose to create a music video for their media course because it presents more of a challenge than a short film, requiring lip syncing, fast-paced editing, multiple locations, and costumes. They hope to showcase their talents in a new genre after the success of their previous thriller film.
Jump out of your car
The video analyzes a music video created by the authors. It uses various cinematography techniques like close-ups and mid-shots to introduce characters. Effects like ghosting were used to match movements to the beat. Costumes reference hip hop but also include non-conforming elements. The locations contrast what is typical for the genre. Only diegetic sound from the track is included. The narrative follows the band's introduction and performance. While having some genre elements, the video does not fully conform to predictability. It aims to represent today's youth culture. The intended teenage audience may be restricted by parents due to mature content.
Music video research and intertextuality
An introduction into the genre of music videos, including a brief history, examination of past and modern day technical codes, and how modern day music videos all incorporate some form of intertextuality. Adapted and updated by alevelmedia.co.uk
Stage 1 research 2
The document summarizes and analyzes the music video for R. Kelly's song "Ignition". It notes that the video shows two different house party scenes, appropriate for the hip hop genre. It also finds a relationship between the lyrics "Beep Beep" and scenes of a car driving. The video frequently shows closeups of R. Kelly, demonstrating the record label's demand to highlight the artist. It presents voyeuristic treatment of scantily-clad women. The video is primarily a performance-based promotion of the artist and song, without a narrative story. Formal analysis cites Strauss' formal vs informal distinction and references Todorov's and Propp's narrative theories.
Performance, concept & narrative music videos
1) Performance-based music videos focus on footage of the artist performing and often include live stage performances or depictions of the artist in everyday situations.
2) Narrative-based music videos tell a story, either related to the song's lyrics or suggested by them, using a beginning, middle, and end structure or references to a story. They sometimes promote a related film through clips.
3) Concept-based music videos center around a single unusual or surreal idea to entertain viewers and keep their attention on the screen through the video's symbolic or thematic content.
Andrew goodwin’s
Andrew Goodwin developed a six point theory for analyzing conventions in music videos. The six points are: 1) Music videos demonstrate genre characteristics. 2) There is a relationship between lyrics and visuals. 3) There is a relationship between music and visuals. 4) Record labels demand close ups of artists to brand their image. 5) Record labels demand close ups of artists to brand their image and develop the artist's image. 6) Music videos often include intertextual references to other media.
Research into music videos
This document discusses three types of music videos: narrative, performance, and conceptual. Narrative music videos tell a story that parallels the song's lyrics. Performance videos give an authentic view of the live artist and are commonly used by musicians who cannot afford elaborate productions. Conceptual videos are abstract and unrelated to the lyrics but may have underlying meaning, allowing creative freedom for the artist.
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Similar to Types of music video
Genre Music Styles
The document outlines four main styles of music videos: performance based, narrative based, concept based, and cameo based. Performance based videos primarily feature the artist performing the song, narrative based videos attempt to tell a story visually related to the song's lyrics, concept based videos are based around a single unusual idea or editing/filming technique, and cameo based videos involve other artists or famous people appearing alongside the main artist.
Purpose of music video
The main purposes of a music video are to promote the song and artist in order to sell music and merchandise. A successful music video leaves viewers remembering the song and wanting to listen to it again. While music videos can serve different purposes like telling a story or showcasing an artist's talents, their overall goal is promotion. Michael Jackson's "Thriller" video is considered the most successful, selling over 9 million copies. There are three main types of music videos: performance-based, narrative-based, and concept-based.
Music Video Theory
There are three main types of music videos: performance videos show the artist singing and/or playing instruments; narrative videos contain a story line that runs throughout, sometimes featuring the artist as actors; and conceptual videos are based around a single concept or idea with editing and effects rather than a literal interpretation of the song.
Music videos
Music videos can take different forms including narratives that tell a story, performances of the artist singing, or a combination of both. Some of the most successful music videos on YouTube include PSY's "Gangnam Style" with over 2 billion views, Justin Bieber's "Baby" with over 1.2 billion views, and Taylor Swift's "Blank Space" with over 1.2 billion views. The purpose of a music video is to promote the artist's song by showing the visual interpretation to attract more people to listen, buy, and share the song, as well as promote the artist and record label.
Types of music videos
This document outlines three main types of music videos: performance videos which primarily show the artist performing; narrative videos which tell a story that connects with the song; and conceptual videos which are based on a single idea but are more difficult and expensive to produce. Examples provided are Beyoncé's "Love on Top" for performance, Sam Smith's "I'm Not the Only One" for narrative, and Clean Bandit for conceptual.
Music video theory
There are three main types of music videos: performance videos show the artist singing and/or playing instruments; narrative videos contain a story line that runs throughout, sometimes featuring the artist as actors; and conceptual videos are based around a single concept or idea rather than the lyrics or song.
Types of music videos
Performance videos feature only the artist performing and are the cheapest to make but require a suitable filming location. Narrative videos tell a story related to the song's lyrics or theme through footage that may include scenes from associated films. Conceptual videos are based on an idea or concept rather than a narrative, require extensive post-production editing, can be very unusual and expensive to film, and are less relatable for audiences.
Analysing music video
The document discusses the elements of a music video, including that it is a filmed performance of a recorded song that may include dance or a fragmentary story. Music videos often use concert footage. It notes that Queen's "Bohemian Rhapsody" is often thought to be the first music video but that is not accurate. The document also states that in the 1980s, music videos became synonymous with rock music and discusses U2's "Where the Streets Have No Name" as an example.
TYPES/CATEGARIES OF MUSIC VIDEOS
The document discusses three types of music videos: performance-based videos focus only on the artist performing and are the cheapest to make but risk being boring; narrative videos contain storylines that relate to the song's lyrics or theme and sometimes use actors or the artist; conceptual videos are based around a single idea, are difficult to film through editing and effects, expensive, and unpopular because they are not relatable.
The Purpose of Music Videos
Music videos serve several purposes: to promote the artist and song, to help viewers understand the song's meaning, to sell the artist's image and style, and for entertainment. They can invoke reactions that increase sharing and exposure. Videos also showcase artists visually to help audiences recognize them. Some clarify lyrics through narrative while others use abstract concepts. Artists cultivate recognizable styles that attract audiences to new videos. Music videos aim to be visually interesting, fun, and appeal to those interested in film, dance, and performance art. Iconic videos like "Weapon of Choice" gain widespread awareness for artists through memorable imagery.
Types of music video
There are three main types of music videos:
1) Narrative videos tell a story that acts out the song's lyrics, using imagery and sometimes clips from related films. They are best for slower songs.
2) Performance videos focus on showing the artist live or in a casual setting, with lip syncing to the song. They are the cheapest and most common in rock music.
3) Conceptual videos center around a single unusual idea to draw attention. They can be very expensive but cover various genres. Successful ones keep viewers engaged.
Performance, concept & narrative based music videos
The document discusses and provides examples of three types of music videos: concept-based, narrative-based, and performance-based. The Red Hot Chili Peppers' "Californication" video is described as concept-based, using the concept of a video game. Oasis' "Stand By Me" is narrative-based, telling a story that relates to the song's lyrics. Sum 41's "Still Waiting" is performance-based, featuring close-up shots of the band performing on stage.
Performance
This document discusses three main types of music videos: performance videos, narrative videos, and conceptual videos. Performance videos focus solely on showing the artist performing the song and use various camera angles and shots to keep it interesting. Narrative videos contain footage that tells one or more storylines throughout the video but are harder to film. Conceptual videos are based around an unusual idea or concept and are the most difficult to film, relying heavily on editing and special effects. Many modern music videos now combine elements of all three types to appeal to audiences but are generally more expensive to produce.
Music video types
There are three main types of music videos: performance videos, narrative videos, and conceptual videos. Performance videos typically show the artist performing live on stage or in a location. Narrative videos tell a story that relates to the song's lyrics through various storytelling shots edited together. Conceptual videos may also tell a story but have no real connection to the song, and can be experimental in style through animation or unusual editing techniques. Both performance and narrative elements are often combined for maximum effect in conveying the artist's identity and relating visually to the song.
Different types of music video’s
Music videos are typically 3-5 minute promotional videos for songs that feature imagery and themes related to the song's genre. There are several common styles of music videos including performance-based videos that feature artists performing, narrative-based videos that tell a story synced to the song, and conceptual/art videos that use abstract imagery and multiple meanings to create moods and feelings. Other styles include animated, interpretive, impressionist, intertextual, pastiche, and parody videos.
Different types of music video’s
Music videos are typically 3-5 minute promotional videos for songs that feature imagery and themes related to the song's genre. There are several common styles of music videos including performance-based videos that feature artists performing, narrative-based videos that tell a story synced to the song, and conceptual/art videos that use abstract imagery and multiple meanings to create moods and feelings. Other styles include animated, interpretive, impressionist, intertextual, pastiche, and parody videos.
Different Types And Styles Of Music Videos
Music videos are typically 3-5 minute promotional videos for songs that feature imagery and themes related to the song's genre. There are several common styles of music videos including performance-based videos that feature artists performing, narrative-based videos that tell a story synced to the song, and conceptual/art videos that use abstract imagery and multiple meanings to create moods and feelings. Other styles include animated, interpretive, impressionist, intertextual, pastiche, and parody videos.
Music Video Research
Music videos can be categorized as performance, narrative, or conceptual. Narrative videos tell a visual story that relates to the song's lyrics, like Eminem's "Not Afraid" which uses symbols to represent a deeper meaning. Conceptual videos revolve around a central idea, using themes and recurring symbols to convey a message enigmatically. Performance videos mainly feature the artist simply performing the song, showcasing their authenticity. Each type uses distinct camerawork, editing, and other conventions to best suit the song and achieve their goals of promoting the artist and accompanying music. Today, music videos are primarily viewed online, especially on YouTube, due to the decline of television music networks.
Frith (1998) types of music videos
Frith identified three main types of music videos: performance videos feature the artist singing to the camera as if in a live performance; narrative videos tell a story that relates to the song's lyrics, like a short film; conceptual videos take a more artistic approach through graphics, effects, or unique visual concepts without a narrative. This research will help the document's author identify different video styles to reference for their own music video production.
music video
This document discusses different types of music videos: performance videos which simply show the artist performing; narrative videos which tell a story; and conceptual videos based around a single idea. It provides examples like Bon Jovi's "Livin' on a Prayer" for performance, Dirty Heads' "Stand Tall" for narrative, and Arctic Monkeys' "Do I Wanna Know?" for conceptual. The document also notes that intertextuality, or referencing other media texts, is commonly used by major artists in their videos as seen in Eminem's "Without Me" video.
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Performance, concept & narrative based music videos
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Types of music video
There are three main types of music videos: performance videos which simply show the artist performing the song, narrative videos which tell a story related or unrelated to the song featuring the artist, and conceptual videos based on a concept or idea rather than a literal performance or narrative that use editing and effects and are more expensive to produce.
Production feedback
The student's two-minute film opening received a score of 37 out of 60 and was assessed as being at a Level 3. There was evidence of creative technical skills used in the footage, including some controlled camera work with varied shots and framing. The editing used well-placed cuts and transitions, and attempted to include titles. While the dialogue was unclear at times, the music and sound effects helped build tension as the film transitioned from a dream to waking up. Overall, the assessor viewed it as a good opening that fit the genre well and demonstrated some proficient abilities.
Pre production feedback
The document provides feedback on a student's pre-production tasks for an AS media project. It evaluates 14 blog posts related to research, planning, and pre-production. Overall, the teacher found the work to be at a basic level and provided suggestions for adding more detail and analysis to improve several posts. While some posts were revised satisfactorily, more work was needed on others such as genres, target audiences, locations, and the production schedule. The teacher awarded an initial mark of 8 out of 20 and suggested ways to boost the final mark through further improvements.
Overall feedback
Matthew Wood received a C grade for his AS coursework with marks of 12/20 for planning, 37/60 for construction, and 13/20 for evaluation. The evaluation comments indicate that his answers showed a good understanding of the task, audience and genre, with some answers providing analytical detail, images, and research. However, there were lapses in spelling, punctuation and capitalization. Overall it was a good piece of work that made good use of technologies.
Evaluation questions 4 & 5
The document discusses the target audience for a media product about a football player's career. It would primarily target football fans, who are mostly male, though it also aims to attract children and teens who make up a large portion of football audiences. The film would not target older adults primarily. It would need to attract parents as well since they would accompany children to view it. Social media and television would be good platforms to advertise to the target audiences.
Question 3
Vertigo would be a suitable company to distribute the filmmaker's football film for three reasons: 1) Vertigo has experience producing and distributing similar football films; 2) The filmmaker's target audience of 12-18 year olds is younger than Vertigo's typical audience, allowing them to attract new viewers; and 3) Football films have proven popular and their sports genre means there is a built-in audience, increasing the potential for profit.
Props
Matt Wood is using his own football for a film prop because he already owns one that is in good condition and high quality, which will help make it look like an important football match is taking place. He will also use a water bottle in the film as a prop because it is accessible and can be used to suggest it is during a football match.
Film beginning analysis star wars a new hope
1) The document provides an analysis of the opening scene of Star Wars: A New Hope (1977). It describes a scene where a large star destroyer chases and boards a smaller ship, exchanging gunfire with Stormtroopers.
2) Two droids try to escape and find Princess Leia who is in distress and wants to deliver a message to Obi Wan Kenobi asking for help before she is captured by Darth Vader. The droids flee on an escape pod.
3) The analysis notes various directorial techniques used in this opening scene that establish the science fiction genre and set up Darth Vader as an antagonist, including camera angles, character costumes, and musical score.
Film beginning analysis rocky v
1) The opening scene of Rocky V shows Rocky Balboa fighting Ivan Drago in a boxing match billed as "the most watched event in boxing history." Rocky is dominated in the early rounds but makes a dramatic comeback to win the fight.
2) Rocky wears red, white, and blue trunks representing the American flag while Drago wears red and yellow representing the Soviet Russian flag, making American viewers favor Rocky given tensions of the Cold War era.
3) Unusual close-up camera shots are used instead of the standard wide shots of boxing, making viewers feel like they are part of the intense action and linked to the characters.
Film beginning analysis bend it like beckham
The opening scene of Bend It Like Beckham establishes the central conflict of the film. Jess dreams of becoming a famous footballer, but her traditional Hindu family disapproves and tries to restrict her ambitions. This is shown through her mother bursting into her room while Jess is watching football, turning off the TV, and forcing her to attend her sister's engagement party instead. Cultural and generational divides are highlighted between Jess, who wears active clothes and idolizes David Beckham, and her mother, who wears traditional clothes and wants Jess to conform to family expectations. The scene foreshadows Jess' struggle to balance her dreams with her family's desires.
Film beginning analysis the dark knight rises
Bane escapes from CIA custody by hijacking the plane transporting him. In the opening scene, we see Bane being questioned by the CIA aboard the plane. When asked about his plan, Bane responds "Crashing this plane" and launches an attack, overpowering the CIA and escaping. Editing techniques like quick cuts create tension during the action sequence, while longer shots of Bane portray him as calm and intimidating. Sound design with diegetic noises from the plane and fight alongside non-diegetic music also builds tension.
Genre analysis
Sports films have been made for over a century, starting as comedies and dramas but more recently incorporating documentary styles. The sports genre is popular in films because there is a built-in audience of fans of the particular sport who filmmakers can easily advertise to. This ensures there is already interest from a large fan base. Successful sports films often focus on boxing or American football and feature prominent actors like Sylvester Stallone or Harrison Ford. Sports films generally fall into categories - documentaries using interviews and footage, tribute films looking back at great athletes, or fictional films following made-up careers.
Recce
This document lists three short phrases: "Recce", "My Bedroom", and "Ringwood Leisure Centre Astro Turf". It appears to be a list of three separate topics or locations but provides no other context or details about them.
Recce
This document lists three short phrases: "Recce", "My Bedroom", and "Ringwood Leisure Centre Astro Turf". It appears to be a list of three brief topics or locations but provides no other context or details about them.
Production schedule
Matt Wood created a production schedule for filming scenes on January 10th, 2016. The schedule details that scene 1 will be filmed at Ringwood astro turf and requires Matt, Will, and Mischa along with a camera, tripod, and microphone. Scene 2 is scheduled to be filmed at Matt's house and will involve Matt and Ian using a camera, tripod, and microphone.
Script
Matt is preparing to take a penalty kick during a football match. He ties his shoes, drinks some water, and places the ball on the penalty spot as his teammate Mischa wishes him good luck. Matt successfully scores the penalty, and Mischa celebrates with him. The scene then dissolves to Matt asleep in his bedroom. His father wakes him up, concerned that Matt will be late for school. Matt sits up groggily in response.
Equipment list
Matt Wood outlines the equipment he will use for his film project, including a Canon 600D camera that can shoot in 1080p HD, a tripod to provide stable footage without shaking, an SD card to store large amounts of footage during filming, and Adobe Premiere Pro editing software that he is familiar with from prior experience.
Floor plan
This floor plan document outlines the positioning of characters and camera in a bedroom scene, with the main character in bed and the dad in another area of the room. An astroturf document then positions characters and camera for a sports scene, placing the main character and teammates in different spots on the field along with a goalie and camera.
Costumes
The document describes costumes for characters in a football-themed scene, including a main character in a red shirt and black shorts, a goalie in a black shirt and shorts to show they are opponents, and bed clothes of a white shirt and shorts for another scene. It also lists a dad in a blue jumper and jeans to create the image of being at home.
Shot list
The shot list describes 9 shots to capture a penalty kick scene, including medium shots of the player preparing for the kick and celebrating, close ups of the player's and goalie's eyes, and wide shots showing the run up, ball in air, and goal. Shots will include medium and close ups of the player and goalie as well as wide shots showing the pitch, goal, and celebration with a teammate.
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Types of music video
- 1. Types of Music Video Performance Performance videos are the easiest, cheapest, and the most simple of music videos. They show the artist performing the song in front of a background. One example is Foo Fighters-The pretender. Narrative This type of music video tells a story which often includes the artist. It can either be related to the song or not. A narrative music video may contain parts of a film it is from. A song with a narrative music video is Calvin Harris ft. Example-We’ll be coming back.
- 2. Conceptual These music videos are based on a concept or idea. They are hard to do and are mainly done by using editing and special effects. They are also more expensive to make. They are less popular as they aren’t relatable. A Conceptual music video is Avicii-Levels. Most videos have a bit of everything. This makes it interesting so people are more likely to watch it. It also has a wide range of appeal but is often expensive.