The document outlines plans for two 30-second perfume advertisements - one for men and one for women. Key details include: - The ads will have a sexy, fast-paced theme to appeal to young adults. - Inspiration is drawn from a Paco Rabanne ad for its editing style and dim, edgy lighting. - A 20-second sponsorship ad will feature both male and female models with more dialogue to simply promote the product. - Exotic locations and classy models are envisioned to match the perfume's image. - Upbeat music without lyrics will be used, except at the end to identify the product.