Final Locations
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The document discusses three potential locations for shooting fashion advertisements: 1) A quiet street in Nottingham known for its architecture would be used for an daytime shoot, featuring props like a phone booth. 2) A photography studio in Hinckley owned by a friend's sister would be used for an evening-themed night shoot, with its white background making clothing stand out. 3) A model's basic white and grey bedroom with natural light and brought-in studio lights would be used for a sponsorship sequence, featuring fashion magazines on the wall in line with the fashion theme.
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Technical research
The document provides tips for filming technical advertisements to showcase clothing in an entertaining way for a young audience. It recommends using a variety of camera movements and tracking shots to fully display the outfits from different angles. A dolly will allow smooth camera movement without a shaky handheld look. Storyboards should be used to plan shots by type, order, and composition to make filming more efficient. Multiple takes are suggested to have options in case of mistakes or lighting changes. When filming outdoors, white balance and reflectors can help control natural lighting over two shooting days. Practice with lighting, especially spotlights, is important for shooting models and nighttime scenes. Post-production organization and simple effects like mirroring will keep the videos clean and
Audience response
The document summarizes feedback from audiences on advertisements for a clothing brand. It shows that the target audience of females aged 18-25 responded positively, finding the models and clothes suitable. However, the secondary audience of boys felt they couldn't relate to the ads as well as they focused only on female clothing and models. The boys wanted to see clothes and representations they could connect with more. Overall, the ads were more successful for the target demographic than the secondary male viewers.
Sponsorship analysis
1) The document analyzes conventions of fashion sponsorship advertisements, including having short 15-30 second ads, quick cuts between shots to showcase a variety of clothes, and upbeat soundtracks.
2) It discusses the ad's narrative of two girls getting ready for a night out and how this appeals to their target audience of 18-25 year old girls.
3) The ad sponsors Gossip Girl because the show and brand have similar target audiences that value fashionable self-expression.
Q1 conventions evaluation
The document discusses conventions used in sponsorship sequences, radio advertisements, and television advertisements for fashion brands. It summarizes how the brand followed many conventions such as using upbeat music in sponsorship sequences, narratives and voiceovers in radio ads, and text overlays and short lengths in television ads. However, it also discusses how the brand broke some conventions by using their own models instead of celebrities, and including camera movement in sponsorship sequences to make them more memorable. Overall, the document focuses on both adhering to and challenging standard conventions across different advertising mediums.
Audience responce radio advert
The radio advertisement features two girls getting ready for a night out while one struggles to find something to wear. It aims to target young females aged 18-25. While most female respondents felt they could relate to the situation in the ad, the male respondents indicated they did not feel the ad was aimed at them and therefore did not pay close attention. The ad uses voices that sound the appropriate age for the target audience and provides details on the wide variety of clothing items available at the brand being advertised, Ellie-May. However, some felt directly mentioning that the brand is for "uni students" came across as patronizing by implying all they do is shop.
Audience response
- The document summarizes audience feedback from test screenings of advertisements for a clothing brand.
- Responses were mostly positive from the target audience but negative from those who knew they weren't the target.
- Some felt the models and music weren't relatable to all, while others liked that different tastes were represented.
- Locations, outfits, and editing styles engaged most of the target audience but were too flashy or fast-paced for some.
Advertisement Pitch
The document outlines plans for two 30-second perfume advertisements - one for men and one for women. Key details include:
- The ads will have a sexy, fast-paced theme to appeal to young adults.
- Inspiration is drawn from a Paco Rabanne ad for its editing style and dim, edgy lighting.
- A 20-second sponsorship ad will feature both male and female models with more dialogue to simply promote the product.
- Exotic locations and classy models are envisioned to match the perfume's image.
- Upbeat music without lyrics will be used, except at the end to identify the product.
Advertisement Pitch
The document outlines plans for two 30-second perfume advertisements - one for men and one for women. Key points include:
- The ads will have a sexy, fast-paced theme to appeal to younger audiences.
- Inspiration is drawn from Paco Rabanne ads that use varied shots and fast editing to engage viewers.
- The TV sponsorship ad will be 20 seconds and use dialogue to quickly promote the product.
- Attractive models are sought that fit the classy yet mysterious imagery of the perfume brand.
- Music and exotic locations will help set the right mood while showcasing the products.
Recommended
Technical research
The document provides tips for filming technical advertisements to showcase clothing in an entertaining way for a young audience. It recommends using a variety of camera movements and tracking shots to fully display the outfits from different angles. A dolly will allow smooth camera movement without a shaky handheld look. Storyboards should be used to plan shots by type, order, and composition to make filming more efficient. Multiple takes are suggested to have options in case of mistakes or lighting changes. When filming outdoors, white balance and reflectors can help control natural lighting over two shooting days. Practice with lighting, especially spotlights, is important for shooting models and nighttime scenes. Post-production organization and simple effects like mirroring will keep the videos clean and
Audience response
The document summarizes feedback from audiences on advertisements for a clothing brand. It shows that the target audience of females aged 18-25 responded positively, finding the models and clothes suitable. However, the secondary audience of boys felt they couldn't relate to the ads as well as they focused only on female clothing and models. The boys wanted to see clothes and representations they could connect with more. Overall, the ads were more successful for the target demographic than the secondary male viewers.
Sponsorship analysis
1) The document analyzes conventions of fashion sponsorship advertisements, including having short 15-30 second ads, quick cuts between shots to showcase a variety of clothes, and upbeat soundtracks.
2) It discusses the ad's narrative of two girls getting ready for a night out and how this appeals to their target audience of 18-25 year old girls.
3) The ad sponsors Gossip Girl because the show and brand have similar target audiences that value fashionable self-expression.
Q1 conventions evaluation
The document discusses conventions used in sponsorship sequences, radio advertisements, and television advertisements for fashion brands. It summarizes how the brand followed many conventions such as using upbeat music in sponsorship sequences, narratives and voiceovers in radio ads, and text overlays and short lengths in television ads. However, it also discusses how the brand broke some conventions by using their own models instead of celebrities, and including camera movement in sponsorship sequences to make them more memorable. Overall, the document focuses on both adhering to and challenging standard conventions across different advertising mediums.
Audience responce radio advert
The radio advertisement features two girls getting ready for a night out while one struggles to find something to wear. It aims to target young females aged 18-25. While most female respondents felt they could relate to the situation in the ad, the male respondents indicated they did not feel the ad was aimed at them and therefore did not pay close attention. The ad uses voices that sound the appropriate age for the target audience and provides details on the wide variety of clothing items available at the brand being advertised, Ellie-May. However, some felt directly mentioning that the brand is for "uni students" came across as patronizing by implying all they do is shop.
Audience response
- The document summarizes audience feedback from test screenings of advertisements for a clothing brand.
- Responses were mostly positive from the target audience but negative from those who knew they weren't the target.
- Some felt the models and music weren't relatable to all, while others liked that different tastes were represented.
- Locations, outfits, and editing styles engaged most of the target audience but were too flashy or fast-paced for some.
Advertisement Pitch
The document outlines plans for two 30-second perfume advertisements - one for men and one for women. Key details include:
- The ads will have a sexy, fast-paced theme to appeal to young adults.
- Inspiration is drawn from a Paco Rabanne ad for its editing style and dim, edgy lighting.
- A 20-second sponsorship ad will feature both male and female models with more dialogue to simply promote the product.
- Exotic locations and classy models are envisioned to match the perfume's image.
- Upbeat music without lyrics will be used, except at the end to identify the product.
Advertisement Pitch
The document outlines plans for two 30-second perfume advertisements - one for men and one for women. Key points include:
- The ads will have a sexy, fast-paced theme to appeal to younger audiences.
- Inspiration is drawn from Paco Rabanne ads that use varied shots and fast editing to engage viewers.
- The TV sponsorship ad will be 20 seconds and use dialogue to quickly promote the product.
- Attractive models are sought that fit the classy yet mysterious imagery of the perfume brand.
- Music and exotic locations will help set the right mood while showcasing the products.
Question 2
The document analyzes the links and cohesion between a brand's main product, film, radio advertisement, and poster that were part of a campaign. It finds that the brand identity was mostly successful in linking the radio advertisement and film, as key concepts from the identity like questioning what happiness means were incorporated into both. However, it finds the brand identity was less successful at linking the poster and film, as some intended visual concepts from the identity like dark colors were not actually used in the poster's design. Overall, while some planned links between the pieces were not fully realized, the identity still helped provide coherence across the campaign.
Marxism theory2
- Marx saw capitalism as destroying its own markets by paying workers minimum wages to maximize profits, leaving workers unable to afford goods and causing supply to exceed demand.
- The document discusses how advertising for clothing brands distracts audiences from their daily struggles and oppression by focusing on material goods and fashion. Prices are shown to appeal to low-income audiences and keep the system of low wages ongoing.
- Different ads target different demographics through styles of clothing, models, and inclusion or exclusion of pricing information to either broaden or focus the target audience. The goal is to build brand allegiance and encourage consumption.
Convention of posters
The document discusses conventions for documentary film posters. It notes that documentary posters typically feature large font with the film title, eye-catching background images related to the film's theme, and information about production companies. While rule of thirds is commonly used, it is not required. Documentary posters often use social media, websites, and niche magazines rather than public spaces due to smaller budgets and targeting niche audiences. The document advises applying these conventions and using online and magazine advertising for a documentary being produced on a limited budget.
Evaulation question 2
Mosaic Films was chosen as the production company due to their experience producing creative documentaries and focus on cinematic style over television. Journeyman Productions was selected as the distributor for their documentary experience and platforms for wide distribution. Professionally, funding would be sought from organizations like NESTA, and more planning and production time would allow for improved securing of locations and music. Distribution would involve an extensive marketing campaign utilizing various online and offline platforms. Exhibition would include screenings at independent cinemas and film festivals in London as well as online platforms for broader reach. The 6 month process would follow the AIDA model moving from initial awareness activities to driving interest, desire, and ultimately action among audiences.
Question 2 pp
The radio advertisement and film poster for the documentary "Backstage" are effectively linked. Both use voiceovers from interviews featured in the film to give audiences a firsthand experience and generate interest. The voiceovers also connect to images on the poster that depict the hardships of the industry. Additionally, the tagline and mention of the BFI London film festival in the advertisement relate back to details on the poster, reinforcing the campaign's branding. The documentary and poster likewise employ a cinematic style with low-key lighting to portray the rewards and sacrifices of a career in the performing arts.
Analysis of focus group
The focus group enjoyed the radio advertisement and thought it was effective at promoting the documentary. Some feedback included adding a gap between the opening montage and voiceover, including the tagline to improve brand identity, and slowing down parts that felt too intense. While they agreed the tone was appropriate, some felt the radio ad and poster were more sophisticated than the documentary. Important two-step flow model insights were gained from the sophisticated audience members influencing the opinions of others.
Evaulation question 2
Mosaic Films was chosen as the production company due to their experience producing creative documentaries and focus on cinematic style over television. Journeyman Productions was selected as the distributor because of their expertise in documentary distribution and platforms. The production process would involve applying for funding from organizations like NESTA, renting locations, and commissioning original music. Distribution would utilize a marketing campaign across social media, radio, and exhibitions at independent cinemas and film festivals. The documentary would follow the AIDA model over six months from initial awareness on social media to action of viewers watching upon release, aiming for a certification of U.
Where would our campaign be placed in the market?
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The document discusses the documentary genre conventions that the media production "Backstage" adhered to in its creation. It followed traditional documentary conventions by being factual and informative. It ensured entertainment value through cutaways and upbeat music. As an independent production it was not aiming for mass market appeal but still wanted to widen its audience through being entertaining. The target audience of 18-25 year olds interested in the creative arts would remain engaged through the visual elements and music. The documentary took an expository approach to convey the message that the creative industry is worth persevering in despite challenges.
Production final
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Where would our campaign be placed in the market?
This document discusses the marketing and distribution strategy for a documentary film called "Backstage". It proposes working with Mosaic Films for production due to their focus on storytelling. Journeyman Pictures is suggested for distribution as they specialize in factual content. Exhibition would be at the Phoenix Cinema, known for niche and art films, as well as film festivals. Marketing tactics proposed include social media, posters in creative magazines, and radio ads on Radio X and Absolute Radio. The goal is to create awareness, interest, desire, and action among the target audiences through repeated exposure to release date and screening information.
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Postmodernism
The documentary is a construction rather than an objective reality. Interviews were edited and lit unnaturally to serve the filmmakers' agenda of challenging accepted dietary advice. The poster and radio ad also present stylized, edited realities rather than true representations to encourage postmodern readings of the work as constructed rather than capturing reality.
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Conventions Evaluation
The document discusses conventions in sponsorship sequences, radio ads, and television ads for fashion brands. It analyzes how the productions followed conventions such as upbeat soundtracks, showing outfits, and using different camera shots. Some conventions were broken, such as not including voiceovers or jingles in radio ads. Overall, following and breaking conventions made the productions unique and effective.
Ancillary Form Research
The document discusses conventions of movie posters and radio advertisements. It notes that movie posters typically feature the title in largest font with actor names in smaller text. Posters aim to advertise films and come in various sizes. Radio advertisements focus more on atmospheric elements to convey a sense of the production rather than visuals. This allows listeners to imagine what is happening. Horror radio ads are particularly effective as the genre relies on tension and fear created through music and sound effects. An example of a successful horror radio ad discussed is one for "The Amityville Horror" which uses repeating sounds to create an unnerving atmosphere and reiterates the film's tagline.
Postmoderism
Postmodernism describes both an era and movement since the late 20th century marked by a departure from modernism across various fields. The document discusses how a documentary can take a postmodern approach even if it aims for realism by not exposing the filmmaking process. While the documentary does not show equipment or ask questions before interviews, it constructs reality through choices like using lapel mics that remove ambient sound and lighting equipment that adds highlights. During editing, footage and questions are chosen to shape a narrative from hardship to reward in the industry. [/SUMMARY]
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Question 2
The document analyzes the links and cohesion between a brand's main product, film, radio advertisement, and poster that were part of a campaign. It finds that the brand identity was mostly successful in linking the radio advertisement and film, as key concepts from the identity like questioning what happiness means were incorporated into both. However, it finds the brand identity was less successful at linking the poster and film, as some intended visual concepts from the identity like dark colors were not actually used in the poster's design. Overall, while some planned links between the pieces were not fully realized, the identity still helped provide coherence across the campaign.
Marxism theory2
- Marx saw capitalism as destroying its own markets by paying workers minimum wages to maximize profits, leaving workers unable to afford goods and causing supply to exceed demand.
- The document discusses how advertising for clothing brands distracts audiences from their daily struggles and oppression by focusing on material goods and fashion. Prices are shown to appeal to low-income audiences and keep the system of low wages ongoing.
- Different ads target different demographics through styles of clothing, models, and inclusion or exclusion of pricing information to either broaden or focus the target audience. The goal is to build brand allegiance and encourage consumption.
Convention of posters
The document discusses conventions for documentary film posters. It notes that documentary posters typically feature large font with the film title, eye-catching background images related to the film's theme, and information about production companies. While rule of thirds is commonly used, it is not required. Documentary posters often use social media, websites, and niche magazines rather than public spaces due to smaller budgets and targeting niche audiences. The document advises applying these conventions and using online and magazine advertising for a documentary being produced on a limited budget.
Evaulation question 2
Mosaic Films was chosen as the production company due to their experience producing creative documentaries and focus on cinematic style over television. Journeyman Productions was selected as the distributor for their documentary experience and platforms for wide distribution. Professionally, funding would be sought from organizations like NESTA, and more planning and production time would allow for improved securing of locations and music. Distribution would involve an extensive marketing campaign utilizing various online and offline platforms. Exhibition would include screenings at independent cinemas and film festivals in London as well as online platforms for broader reach. The 6 month process would follow the AIDA model moving from initial awareness activities to driving interest, desire, and ultimately action among audiences.
Question 2 pp
The radio advertisement and film poster for the documentary "Backstage" are effectively linked. Both use voiceovers from interviews featured in the film to give audiences a firsthand experience and generate interest. The voiceovers also connect to images on the poster that depict the hardships of the industry. Additionally, the tagline and mention of the BFI London film festival in the advertisement relate back to details on the poster, reinforcing the campaign's branding. The documentary and poster likewise employ a cinematic style with low-key lighting to portray the rewards and sacrifices of a career in the performing arts.
Analysis of focus group
The focus group enjoyed the radio advertisement and thought it was effective at promoting the documentary. Some feedback included adding a gap between the opening montage and voiceover, including the tagline to improve brand identity, and slowing down parts that felt too intense. While they agreed the tone was appropriate, some felt the radio ad and poster were more sophisticated than the documentary. Important two-step flow model insights were gained from the sophisticated audience members influencing the opinions of others.
Evaulation question 2
Mosaic Films was chosen as the production company due to their experience producing creative documentaries and focus on cinematic style over television. Journeyman Productions was selected as the distributor because of their expertise in documentary distribution and platforms. The production process would involve applying for funding from organizations like NESTA, renting locations, and commissioning original music. Distribution would utilize a marketing campaign across social media, radio, and exhibitions at independent cinemas and film festivals. The documentary would follow the AIDA model over six months from initial awareness on social media to action of viewers watching upon release, aiming for a certification of U.
Where would our campaign be placed in the market?
The document discusses the marketing plan for a documentary film called "Backstage". It would be distributed by Journeyman Pictures and produced by Mosaic Films. The primary target audience is 18-25 year olds, who would be reached through social media marketing. A secondary audience of older, more sophisticated viewers would see advertisements in creative magazines. The film would be screened at the Phoenix Cinema and film festivals. The marketing strategy aims to create awareness, interest, desire, and action amongst audiences.
PRODUCTION: Genre conventions
The document discusses the documentary genre conventions that the media production "Backstage" adhered to in its creation. It followed traditional documentary conventions by being factual and informative. It ensured entertainment value through cutaways and upbeat music. As an independent production it was not aiming for mass market appeal but still wanted to widen its audience through being entertaining. The target audience of 18-25 year olds interested in the creative arts would remain engaged through the visual elements and music. The documentary took an expository approach to convey the message that the creative industry is worth persevering in despite challenges.
Production final
The document discusses various conventions of documentaries that the media product, Backstage, did and did not follow. It adhered to conventions of being informative yet entertaining through interviews, music, and cutaways. However, it did not use statistics and some interview techniques. Overall, the documentary aimed to be inspiring and showcase the creative industry in a positive light, while tailored to its target 18-25 year old audience.
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The document discusses various stages of film production and distribution for an independent film. It describes planning the production, including casting, scheduling, and considering genre and audience. It proposes partnering with independent production and distribution companies Warp Films and Vertigo Films for funding, marketing, and distribution assistance. Various marketing strategies are proposed, including radio, posters, online promotion, and soundtrack release. Distribution is suggested through independent cinemas, film festivals, and digital platforms like Netflix and Amazon to target their sophisticated audience.
Where would our campaign be placed in the market?
This document discusses the marketing and distribution strategy for a documentary film called "Backstage". It proposes working with Mosaic Films for production due to their focus on storytelling. Journeyman Pictures is suggested for distribution as they specialize in factual content. Exhibition would be at the Phoenix Cinema, known for niche and art films, as well as film festivals. Marketing tactics proposed include social media, posters in creative magazines, and radio ads on Radio X and Absolute Radio. The goal is to create awareness, interest, desire, and action among the target audiences through repeated exposure to release date and screening information.
Media evaluation slide show
The media product is a short opening sequence for a psychological thriller film. It represents young females by focusing on themes of kidnapping, abuse, and "catfishing" that are common challenges for this social group. The main character Iris is a relatable teenage girl living in an urban area. Inspiration was drawn from films like The Lovely Bones and The Room that also involve the kidnapping of vulnerable young women. Cinematography and lighting techniques from Skins were replicated to attract a target audience of 15-25 year olds. Independent film institutions like the BFI and distributors such as Cinedigim or Passion River may support distribution of the film.
Postmodernism
The documentary is a construction rather than an objective reality. Interviews were edited and lit unnaturally to serve the filmmakers' agenda of challenging accepted dietary advice. The poster and radio ad also present stylized, edited realities rather than true representations to encourage postmodern readings of the work as constructed rather than capturing reality.
Cohesive marketing campaigns
The document discusses the cohesive marketing campaign used to promote the 2016 film "Suicide Squad". Warner Bros used various techniques over a long period of time to build anticipation for the film's release. This included releasing teaser posters, official trailers, and appearances by the cast at comic conventions. They also partnered with other companies to create promotional tie-ins. The wide-reaching campaign was successful at significantly increasing the film's audience and box office revenue.
Conventions Evaluation
The document discusses conventions in sponsorship sequences, radio ads, and television ads for fashion brands. It analyzes how the productions followed conventions such as upbeat soundtracks, showing outfits, and using different camera shots. Some conventions were broken, such as not including voiceovers or jingles in radio ads. Overall, following and breaking conventions made the productions unique and effective.
Ancillary Form Research
The document discusses conventions of movie posters and radio advertisements. It notes that movie posters typically feature the title in largest font with actor names in smaller text. Posters aim to advertise films and come in various sizes. Radio advertisements focus more on atmospheric elements to convey a sense of the production rather than visuals. This allows listeners to imagine what is happening. Horror radio ads are particularly effective as the genre relies on tension and fear created through music and sound effects. An example of a successful horror radio ad discussed is one for "The Amityville Horror" which uses repeating sounds to create an unnerving atmosphere and reiterates the film's tagline.
Postmoderism
Postmodernism describes both an era and movement since the late 20th century marked by a departure from modernism across various fields. The document discusses how a documentary can take a postmodern approach even if it aims for realism by not exposing the filmmaking process. While the documentary does not show equipment or ask questions before interviews, it constructs reality through choices like using lapel mics that remove ambient sound and lighting equipment that adds highlights. During editing, footage and questions are chosen to shape a narrative from hardship to reward in the industry. [/SUMMARY]
Task 1 Part 1
This document summarizes a documentary about the concept of creativity and artistry. It discusses how documentaries portray a subjective version of truth from the creator's perspective. The documentary aimed to allow viewers to determine their own perceptions of creativity by keeping shots simple and avoiding pushing the creators' own views. It explored different opinions on what defines creativity, from tangible works of art to problem-solving and making connections between people. In concluding, it reflects on how the documentary itself was a creative process that both connected people and explored different meanings of creativity.
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The document discusses various technologies used during the planning and evaluation stages of a project. It summarizes the software used, including Prezi for mind maps, Emaze to creatively present information from PowerPoint, and Microsoft for documents. YouTube, Final Cut Pro, and Powtoon helped make videos more interesting. Wordpress allowed blogging progress. Survey Monkey gathered audience feedback. These technologies helped make presentations more appealing, organized content for audiences, and created brand awareness through creativity, meeting AIDA goals.
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Where campaign would be placed in the market a2222
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The document discusses three potential locations for shooting advertising videos:
1) A quiet street in Nottingham known for its architecture would be used for an daytime shoot, providing props like a phone booth.
2) A photography studio in Hinckley owned by a friend's sister would be ideal for a night-themed shoot, as its white backdrop would make clothing stand out under studio lighting.
3) A model's bedroom with natural light and space has been selected for a sponsorship sequence, featuring fashion magazines and basic colors, focusing the audience on the model and clothing while its connotations of sexuality link to ideologies about women's fashion.
Locations
The document summarizes locations being considered for three different parts of an advertising production. The first location is a quiet street in Nottingham known for its architecture that will provide props. The second is a studio owned by a friend's sister, which has a white background suitable for nighttime clothing. The third is a bedroom with natural light and space to showcase fashion clothing against magazines on the wall.
Media evaluation
1) The document discusses the costume, camera work, titles, and target audience of a student's opening media sequence for a horror film. The costumes were plain to focus on the storyline rather than appearances. Camera work used common shots like close-ups to create tension. Titles were simple white text to not distract from the sequence.
2) The target audience is described as neurotic teenagers and young adults due to the dark, sinister themes and nighttime setting of the horror genre. The main character's age and urban setting aim to relate to international viewers.
3) Reflecting on creating the opening media sequence, the student learned about using video equipment and editing software as well as improving filming and storytelling
Media evaluation
1) The document discusses the costume, camera work, titles, and target audience of a student's opening media sequence for a horror film. The costumes were plain to focus on the storyline rather than outfits. Camera work used common shots like close-ups to create tension. Titles were simple white text to not distract from the sequence.
2) The target audience is described as neurotic teenagers and young adults due to the horror genre and sinister themes. The setting of a nighttime urban environment also aims for international relatability.
3) Reflecting on creating the sequence, the student learned about using film equipment and editing software as well as improving filming and storytelling techniques compared to their preliminary work.
Locations analysis
The document analyzes and summarizes several potential locations for shooting a car scene and fashion advertisements, focusing on the atmospheres and connotations that each location provides. Southampton Street is proposed for the car scene due to the contrasting buildings allowing adherence to filming rules while conveying an urban atmosphere. Manhattan 34 cocktail bar is suggested for its sophistication and ability to highlight empowerment. The Foister Buildings function room and roof are put forth for conveying fun, mystery, and empowerment through their lighting and views. Finally, HotMess Studio is presented as ideal for professionalism and making clothes stand out against its white background.
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Light and-shadow
The document discusses studio lighting equipment options for photographers. It recommends using studio strobes over continuous lighting for their ability to freeze subject movement. It notes that most portrait photographers use strobes with a power output around 400-500 watt seconds per head. The price of lighting equipment correlates with its value and features - more expensive options generally have more power, features and durability.
Mise en scene planning
The document discusses the mise en scene plan for a music video. It will feature actress Caleah as the main artist, shooting at two main locations - a small bar that hosts music performances, and a kitchen. At the bar, they will film party scenes to depict the artist performing. The kitchen provides a quiet background to depict the artist feeling disconnected from reality. Makeup, clothing and lighting will portray signs of drug use without explicitly showing drugs. Props like drug packets and bottles will also imply drug use.
Location ideas
The document discusses potential filming locations for scenes in an opening sequence, including a school, alleyway, bedrooms, and outside a Chinese restaurant. A school is proposed for a scene showing students walking between lessons due to the ability to convey that the characters are students. An alleyway is suggested for a kidnapping scene since it would have limited people and lighting. The characters' bedrooms are proposed for a phone call scene that could easily be filmed and conveyed. Outside a Chinese restaurant is presented for a scene where characters wait for a friend, with the potential to use street lamps but also potential extra people.
Evaluation question 1
The document discusses how the student's horror film trailer, poster, and magazine cover utilize and challenge conventions of real media products in these genres.
The trailer follows horror conventions like building tension through editing and music. It also challenges conventions by using bright lighting in some scenes. The poster features the villain prominently as is common, but reveals her fully rather than keeping her secret. The magazine cover resembles real publications through layout and design elements but challenges conventions through its color scheme and smoke imagery relating to the film's narrative.
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The document discusses a media product created by the author that uses the conventions of British social realism. The product contrasts two characters from different social classes rather than documenting a single person. It represents the present rather than the past. The opening sequence uses naturalistic techniques like costumes, locations and camerawork to draw in the audience. The author learned new skills in editing software, sound mixing, and creating logos and soundtracks.
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The document discusses a film opening project that uses conventions of British social realism to contrast the morning routines of two teenagers from different social classes. It represents the social groups of age and social class through stereotypical depictions of an upper class and lower class teenager. The film opening could potentially be distributed by a major Hollywood studio or as a TV movie due to its interesting plot and ability to educate viewers about different social groups and homelessness. The primary audience would be teenagers and young adults who could relate to the characters and themes. Technologies like Final Cut Pro, GarageBand and camera equipment were used to construct the product and the filmmakers learned skills like sound synchronization, soundtrack production and shot composition through completing the project.
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The document provides planning details for a video project titled "Haunted Hotspot" that will showcase cafes in York and their ghost stories. The creator has developed a concept board with an autumn color palette. A shot list and storyboard were created. Locations, crew roles, and a risk assessment are outlined. Contingency plans address issues like weather, busy areas, closures, and equipment. A production schedule allocates time for filming, audio, and editing over 3 weeks.
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This document provides planning details for a pre-production assessment. Locations discussed include Wheldrake Woods, Crockey Hill Woods, and rooms in the filmmaker's house. Equipment listed includes cameras, lenses, laptops, and tripods. Models and their roles are defined. A schedule is outlined with shooting dates at various locations. Example shots are storyboarded. Health and safety considerations are noted around equipment, locations, and concerts.
Jack Boyle Evaluation
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This document provides details on pre-production planning for a film project. Locations that will be used for filming include Wheldrake Woods, Crockey Hill Woods, and areas in the filmmaker's home. Three models are named who will participate. Equipment that will be used includes various cameras, lenses, and editing computers. Health and safety precautions are outlined. A production schedule is provided listing locations, crew, and activities over multiple dates in April and May.
Evaluation 1
Our media products use conventions of real ads such as quick pacing and repetition to look professional and memorable. We challenge conventions by using unique shots like filming off a cooker reflection. To target teenagers, we would air on Channel 4 like real "Pot Noodle" ads. We include images and slogans like real ads to connect our three ads and make them stick in viewers' minds.
Evaluation 1
Our media products use conventions of real ads such as quick pacing and repetition to look professional and memorable. We challenge conventions by filming unique shots like off a cooker reflection. To target teenagers, we would air on Channel 4 like our inspiration 'Pot Noodle', and use similar images and slogans to connect our ads.
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Final Locations
- 2. Advert 1- Day We have chosen this location, Broadway Lace Market in Nottingham because we love the architecture of the buildings and how up they are. We also like the pavement the model will be going along. There is a phone box and letter box which will be perfect for us to use as props. This street also in the day time is very quiet due to there not being much around it except a restaurant called Annie’s Burger Shack and no cars are aloud to go down the street at certain times of the day. The location also represents sophistication class and heritage. Marxist would argue that it is prioritising the representation of an elite which is promised to the audience to distract them from the fact they will reach this elite. The day before the shoot we shall check the weather to make sure there are bright skies and it isn’t too cold for the model.
- 3. Advert 2- NightWe have chosen the Hot!Mess Studio to film our advert. The studio is based in Hinckley and is owned By Hot!Mess creator Tayla-Blue Mitchell Jarvis. Tayla is our friends sister, which is very useful for us. We like this studio because it is perfect for our advert 2 which is a night time theme so the model will be wearing evening clothing and the model is going to have a lot of interaction with the camera. The white background will help the clothing to stand out and it will help us when it comes to editing when we add effects like mirror and movements. The photo studio environment could be argued to put the female model in the male gaze (Mulvey’s Theory) or indeed she herself putting herself in it (Winship’s Theory) to grain gratification of appreciation from the (make) audience. We will use studio lights for the lighting in this production, this way we can create the lighting we want.
- 4. Sponsorship SequenceFor our Sponsorship Sequence we are using a bedroom. It is located in one of our model’s homes, we chose it because there is a lot of floor space and the colourings of the room are very basic (white and grey). This will give us a lot of room to use and there won’t be any distractions in the background so the audience will be focused on the model and the clothing she is wearing. In the room there are lots of fashion magazines in against the wall which fits in with our theme of fashion. The lighting in the room has lots of windows with natural light coming through and we are also bringing some studio lights to use as the main lighting so we don’t get a yellow affect from the main lights in the room. The bedroom itself has connotations of sexuality which links to the ideology that a female’s clothes are necessary for her to attract the opposite sex. This links in with Barthes’ Theory that clothes sexualise the female and in their absence the woman is desexualised.