The document outlines plans for two 30-second perfume advertisements - one for men and one for women. Key points include: - The ads will have a sexy, fast-paced theme to appeal to younger audiences. - Inspiration is drawn from Paco Rabanne ads that use varied shots and fast editing to engage viewers. - The TV sponsorship ad will be 20 seconds and use dialogue to quickly promote the product. - Attractive models are sought that fit the classy yet mysterious imagery of the perfume brand. - Music and exotic locations will help set the right mood while showcasing the products.