The document discusses how hotels can promote themselves online in three main steps. First, hotels should get listed on third-party booking sites to access their customer base while negotiating the best rates. Second, hotels should work to offer better deals than competitors on these sites. Third, hotels need to optimize their own websites by focusing on user-generated content and virtual experiences to transition to a more social and interactive Web 2.0 model.

1. From people back to the Web: or how to promote your website .. And therefore your hotel

2. The Internet and Travel Consumer Perceptions Direct vs. Indirect Online Distribution

3. Corporate Site vs Portal

4. Indirect Online Distribution

5. Get your Hotel listed – step 1

7. Get your metatags right!

8. How are YOU doing?

9. From Web1 to 2 The YOU area

10. Web1.O

13. Wikipedia – the crowd is smart

14. CrowdSourcing

15. The crowd is ready to work. So who’s hiring? Companies in a wide array of industries create ways to use the intelligence and creativity of distributed labor.

16. Threadless .com This hipster company prints T-shirts with designs submitted to its Web site. It expects to earn $20 million in revenue this year. .com

20. The Impact of Consumer Generated Media (CGM)

25. Should your Hotel subsribe to such a RSS / CGM review feed – YES but...

29. Web3.0? Future websites will become 3D rooms to visit