The focus group provided feedback on various elements of clothing advertisements. They recommended showing 3-4 outfits to keep viewers entertained but not too many. They preferred a lower profile model that fits the new brand and potentially featuring celebrities later. They also suggested using two models for sponsorship ads but one model for day/night ads to focus on clothes. The group felt ads should have similar effects like black and white shots but different narratives to entertain viewers. They recommended putting the brand name at the end to improve memorability. They selected a font and suggested using lesser known songs. They thought black and white shots would make the ads more memorable. Finally, they recommended a mixture of shot types to better show the clothing from various angles.

1. The follow upFOCUS GROUP

2.  In summary the focus group decided the would like to see 3-4
different outfits within the adverts because they want to be
kept entertained throughout the advert. This will then mean
that we can show the audience a wide range of different
outfits but not too many so they will want to check out the
website for themselves.
QUESTION ONE; HOW MANY OUTFITS
WOULD YOU WANT TO SEE IN OUR
ADVERT.

3.  Niamh said she would like to see a low profiled model, this
was expected because the simulacrum of the celebrity
becomes more known and desirable and makes more sense to
the viewer to see them in an advert rather than a real person.
 But Georgia, Katy and Jen feel that by having a lower profiled
model it would fit the brand better as we are a new brand
coming onto the scene. Maybe when the brand grows we will
then begin to feature higher profiled models or celebrity's.
QUESTION 2; WOULD YOU PREFER A
CELEBRITY ENDORSEMENT OR A LOW
PROFILED MODEL

4.  We have decided to feature two models within the
sponsorship sequence, this will then make it easier to show a
narrative when we have two models.
 However; for the day and night advert we will only feature one
model, this will be because we want the audience to focus on
the clothes of the advert, and if we have too may they wont be
bale to understand who is the main model.
 We would also like the model to be the face of the campaign.
This will allow us to be able to market her as part of the brand
and allow the audience to know her to be the face of the
brand and recognise her when she is on TV.
QUESTION 3; WOULD YOU PREFER TO SEE
ONE MODEL OR TWO?

5.  We will feature similar effects in the adverts. For example the
black and white shot, the mirror effect and the rewind effect.
This will allow our audience to see those effect and to be able
to notice that they are part of our brand.
 We need to make sure that there are similarity between the
adverts because we need to make sure that viewers can
identify that the adverts are ours.
 By having the adverts different in narrative and location it will
then make people want to watch them as they wont be seen
as the same advert. This will then make it more entertaining
for the viewers as they may feel like they are watching
something new.
QUESTION 4; AS WE HAVE TWO MAIN
ADVERTS WOULD YOU PREFER THEM TO
BE SIMILAR OR COMPLETELY DIFFERENT

6.  We will be putting the brand name at the end, this will then
make sure that the audience will remember the brand name
after watching the advert.
 Jen hall thinks that it should be feature at the beginning and
the end of the advert. Again this will then make it more
memorable for the audience. However we feel that we should
only have one as we want to get the advert starting straight
away to lock the audiences attention. And by making the
audience guess who the brand is, it will then make them pay
more attention.
QUESTION 5; DO YOU FIND IT MORE
EFFECTIVE IF THE BRAND NAME IS AT
THE BEGINNING OR THE END?

7.  I think Atlantic is a better font to use because we feel that it
is better for our brand. The focus group decided that this
looked best and they would rather see this on our adverts.
QUESTION 6; WHICH FONT DO YOU THINK
WE SHOULD USE?

8.  By having a less well known song it will then mean, as well as
the audience finding out new clothes and a new brand. They
are also finding out about a new song, we can apply the uses
and ratifications theory here as the audience will be receiving
entertainment and information by watching the video.
QUESTION 7; WOULD YOU PREFER A
MORE UPBEAT SONG OR A MORE LESS
WELL KNOW SONG.

9.  By having the black and white shot it will then make the
advert more memorable because it will be seen as something
that we will only do in our adverts. This will then mean that
the audience can identify the advert by what is happening in
the effects of the advert.
QUESTION 8; DO YOU THINK THE USE OF A
BLACK AND WHITE SHOULD WOULD MAKE THE
ADVERT MORE MEMORABLE AND EFFECTIVE.

10.  The focus group decided that a mixture of shots would make
the advert seem more interesting and would show a wider
range of angles of the clothing. Allowing the audience to get a
better look at the clothes and for them to be more
entertained by the advert.
QUESTION 9; WHAT SORT OF SHOT TYPES
DO YOU THINK IS APPROPRIATE FOR
ADVERTISING CLOTHING/