The document summarizes feedback from an audience on an advertisement. Key points include: - Audience members wanted to see more outfits shown to be more engaged with the brand. - Some felt the narrative and lighting could be improved as it was dull and hard to understand. - Most liked the different camera shots and angles as it captured their interest. - Feedback will help strengthen future ads by focusing on outfits, narrative clarity and lighting.

1. AUDIENCE
RESPONSE –
SPONSORSHIP
SEQUENCE

2. Do you think the advert was suitable for sponsoring Gossip Girl?
Because we are a cheap brand we thought that people may disagree with us sponsoring the show
gossip girl. How ever we feature the same conventions as gossip girl e.g. showing fashion, girls getting
ready and interesting and cool locations. The target market though that the advert was perfect of the
show, this is because they are the same target market for the show as they are 18-25 females.
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3. Do you think enough outfits were shown?
As it was a sponsorship sequence it then meant that we had to keep it short and weren't able to feature
many outfits in it.This then meant that it left out audience wanting to see more allowing us to know that
this would then result in them following up and looking online at the brand.
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4. If no why?
■ Hannah- ‘I wanted to see more outfits, maybe two casual and two night for each
model.’- because of limited outfits we have shown, it tells us that our audience are
interested into our brand and will want to go onto the website to see more’
■ Claire- ‘the fact that the outfits were limited meant that I wanted to see more’
■ The audience wanted to see more which would then mean that they would then lead
onto the website to see more. This has shown that we have successfully gotten the
audience interested in our brand and left them wanting to see more.

5. What do you like about the advert?
■ Max-’I really liked the music and the edits in the advert. It gave me something
interesting to watch’-’by max saying that he enjoyed the edits mean that our
postmodern audience respond to style over substance.
■ Hannah- ‘I really loved the clothing and the models were so cool!. I loved how they
changed outfits when they left the wardrobe’- ‘again the audience enjoyed more style
over substance. But the fact that she thought the models were ‘cool’ showed that she is
part of the aspirers.
■ This then showed the both the target market and the secondary audience enjoyed the
advert and were interested in the shots and what was happening in the advert.

6. What didn’t you like about the advert?
■ Rosie- the lighting
■ Sam- no narrative
■ Joey- the wardrobe bit was too quick
■ Jack- don’t understand the narrative wasn’t very interesting to watch.
■ Emma- lighting.
■ Both Emma and Rosie commented on the lighting of the advert. We struggled with the lighting of the
sponsorship advert as we felt that we made the room look too dull and grey. This was a down fall of
the advert, the boys Sam and Jack didn’t understand the narrative of the advert and felt that it was
too simple. We needed to make sure that we didn’t make the audience think that the advert was
linked with the program Gossip Girl. And Joey felt as though the bit when the girls were walking out of
the wardrobe was too quick for him and he couldn’t concentrate on what the girls were wearing. This
shot is one of the key shots and it shows the dresses in full length meaning that we probably should
have slowed this down to allow the audience to be able to see the dresses in full.

7. Does the adverts link with the others?
■ Amy- ‘yeah I think they all link, they have the same style of music and feature different
effects. But this one doesn’t have visible effects like the others’- this shows that our
audience are more in to style over the substance as they are postmodern.
■ Claire- ‘I liked how the two models from the day and night adverts are in the
sponsorship together’- by featuring the two models together allows our audience to be
able to see a clear link between the adverts.
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8. What could we have done better?
■ Rosie- more outfits shown
■ Sam- better narrative
■ Joey- condense the information
■ Jack- have a clearer message
■ Emma-… nothing
■ Rosie wanted more outfits to be shown again telling us that she wanted to see more of our
brand allowing us to know that our target market liked our clothes and would look on
further to learn more. Sam wanted a better narrative, we feel that because of the narrative
chosen the boys wouldn’t be able to link in with it meaning that they wouldn’t understand
it.We feel that the boys could have been able to link with the narrative and situation of the
advert.This is because girls are more likely to get ready together as friendship is a
important need for them.

9. What did you think about the lighting for
the advert?
■ Hannah’ I think the lighting was a bit dull’
■ Amy- ‘I liked the lighting, it wasn’t too bright’
■ Phil- ‘I think it could have been less grey/dull’
■ Megan- ‘I liked the lighting but I think it could have been better’
■ We struggled while filming the advert because we couldn’t get the lighting right and
we though it was a bit dull. We knew this would be the feed back we got from our
audience members as we have struggled to make this look less grey.

10. Do you think the models were suitable?
■ We wanted to make sure that we showed a verity of different styles and models in our
advert. We wanted two different models who looked different because this would then
allow us to target different people in our target market.
■ Our models challenged the face of beauty, this is because they don’t look like your
‘typical model’.This allows our audience to be able to see realistic beauty. However,
they are westernised beauty, and it is depressing that the audience see them as
suitable.
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11. Do you like the different shots and
framing?
Even though females are our target market we wanted our advert to feature cool and
interesting camera angles and shot types. Knowing that the audience enjoyed these has
backed our ideas up knowing that these would then interest the target market and those
who wouldn’t be interested in the brand. For example, the shot where the camera is at a
45 degree angle, and it zooms in on the outfit the model is wearing. This shot connotes
the want of the audience to stand out and be in the centre of attention.
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