1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

3. Advert number 1. This shot was used a total of 3 times. The repetition gives the sense of urgency. We also sped the shot up to do this, so that the the clock the prime focus. The lighting is quite hands moved quickly. The camera angle is a mid shot, a shot most commonly used with real media conventions. I got inspiration for this shot, from an advert campaign for pregnancy of youtube which also used the clock to create urgency. We created the same effect as our inspiration. The mise-en scene is of a plain background; a beige wall, this makes dark, but the light that does show reflects off it which looks effective. This shot we used when Sadie was pacing up and down. I think it works particularly well as it emphasises the mise on scene – set in a kitchen. It is also a clever unique shot as we have filmed off the reflection fro the cooker, we were only able to do this because we had good lighting. This shot is also sped up giving it a rushed and quirky look.

4. This is a mid shot also. The closeness allows the audience to see Sadie facial expression showing that she is doing something ‘naughty’. Our main eye is drawn to this, yet we can still see the ‘Doodle Noodle’ behind her. The lighting is bright This shot conforms to our genre the most. We wanted a cheesy advert and this shot of Sadie facial expressions show this. The music at this point reflects this as it had built up to a dramatic point. This shot is longer in length than the rest of the advert as that is short clips. The music which we used works well with our advert. It is a Jazz piece which is upbeat tempo to reflect the pace of the editing. It had a quirky style and catchy melody. This means to the audience it will be memorable, and this is a key media concept which existing adverts use.

5. Advert number 2. This shot is a mid level over the shoulder shot. These mise-en scene is outdoors, therefore all the lighting is natural and bright in this scene. This contrast with the other part of the advert being indoor. The editing here is continuity editing, giving a sense of reality. These sorts of shots are used lots within media products. We did a close up of the pot Noodle being slammed onto the table. We repeated this shot to emphasise this point, and so the audience has a chance to see the product twice. We decided to do this section of the advert in black and white for two reasons. Firstly, we wanted to contrast the difference in days from the other scene to the restaurant. Also because some of the shots we filmed for this section, have different light continuity so this made it less noticeable. We also do eye line shots so the audience are aware they are on the same level. The music in the background is quite setting the scene, as well as the diagetic sounds which are happening.

6. TV Sponsorship This shot opens advert. We used a pan down Matt’s body starting from his head moving down to his feet. This flows well, and engages the audience in comparison to a long shot. The mise-en scene and costume links directly to the advert as it is aerobic class and these clearly indentify this. The moments also correlate to the music we used giving a more realistic aerobics video. We chose to you a mixture of males and females to promote to a larger audience. The lighting is bring throughout this advert. We use a close up and Caitlin opening the noodles. The frame is still and Caitlin bends down and peels off the lid. This show is longer in duration than others and the audience need to see the action taking place. The editing during this advert is continuity editing, giving it a realistic approach. We also use a shot in the mirror where we film which shows the reflection of the three dancers which look effective. We did this to show more of the mise-en scene. A lot of real media footage use this technique with the mirror, often more of a close up or mid level shot, when a person is directly looking into it.