This document summarizes the process of creating a music video for an A2 media production project. The group conducted audience research through questionnaires to understand preferences. They found audiences prefer a story over pure action. Focus groups provided specific ideas that were incorporated into the video. The group chose an indie rock genre and analyzed the lyrics of "All I Wanted" by Paramore. Storyboards helped plan shots and angles. Locations and styling were chosen to reflect the genre. Feedback will be used to evaluate how the video uses or challenges conventions.