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Marketing and advertisment ananlysis of pakistan

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M
MUHAMMAD UMAIR

This document analyzes advertising and marketing in Pakistan. It provides statistics on advertising spending in Pakistan from 2000 onward, with television receiving the largest share at 46% in 2007. The top two categories in print media are classified ads at 20% and telecom ads increasing from 9% to 10%. Mobilink and Ufone are the top companies advertising in print media. The document also lists the top advertising agencies in Pakistan and their strengths and weaknesses compared to competitors.

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MARKETING AND ADVERTISMENT ANANLYSIS OF PAKISTAN By UMAIR
ADVERTISING IN PAKISTAN: AN INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Continue….
ADVERTISING IN PAKISTAN ,[object Object],[object Object],[object Object],[object Object]
TOTAL SPENDING IN ADVERTISING         Rs (billions) %share TV 10.55 46 Print 7.46 33 Outdoor 2.6 11 Direct Marketing 1.6 7 Radio 0.55 3 Total 22.76 100
ANALYSIS AND CHANGE OVER PREVIOUS YEAR ,[object Object],[object Object],Continue…. 2009 Data
ANALYSIS AND CHANGE OVER PREVIOUS YEAR ,[object Object],[object Object],Continue…. 2009 Data
ANALYSIS AND CHANGE OVER PREVIOUS YEAR ,[object Object],[object Object],2009 Data
PRINT MEDIA TOP 10 PRODUCT CATEGORIES ADVERTISED IN PRINT MEDIA Continue…. Category %Share Classified Advertising 20 Telephone/Mobile Communications 9 Real Estates 9 Job Opportunities/Notices 7 Banks 7 TV& Radio Stations 6 Educational Institutes 6 Cinema 2 Automobiles 1 Magazines 1 Others 32 Total 100
PRINT MEDIA TOP 10 COMPANIES THAT ADVERTISED IN PRINT MEDIA Company %share Mobilink 5 Ufone 4 Telenor Pakistan 3 LG Electronics 3 Noor Villas 3 Al Nahayan Enterprise 3 Pak Suzuki Motor Company 3 Nokia Corporation 2 Unilever Pakistan 2 United Bank of Pakistan 2 Others 70
ELECTRONIC MEDIA TOP 10 PRODUCT CATEGORIES ADVERTISED ON TV Continue…. Category %share Telephone/Mobile communications 23 Milk & Dairy Products 5 Carbonated Soft Drinks 5 Shampoos 4 Banks 4 Tea 3 Biscuits 3 Beauty Creams/Lotions/Face Wash 3 Toothpastes 2 Detergents 2 Others 46 Total 100
ELECTRONIC MEDIA TOP 10 COMPANIES THAT ADVERTISED ON TV Continue…. Company %share Unilever Pakistan 10 Mobilink PTCL 5 Pepsi Cola International 4 P&G Pakistan 4 Telenor Pakistan 4 Nestle Pakistan 2 Warid Telecom 2 Colgate Palmolive Pakistan 2 Coca-Cola 2 Others 59
ELECTRONIC MEDIA AD SPEND ON RADIO STATIONS Station Rs (mn) %share FM100 95 15 FM89 93 15 Radio Pakistan 85 14 FM101 69 11 FM 106.2 3 10 FM107 60 10 FM91 48 8 FM103 36 6 Others 65 11 Total 614 100
COMPETITORS ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OUR STRENGTH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEGMENTATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creative Outdoor Advertising in Pakistan
 
 
 
 
 

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Marketing and advertisment ananlysis of pakistan

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  • 2. MARKETING AND ADVERTISMENT ANANLYSIS OF PAKISTAN By UMAIR
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  • 5. TOTAL SPENDING IN ADVERTISING         Rs (billions) %share TV 10.55 46 Print 7.46 33 Outdoor 2.6 11 Direct Marketing 1.6 7 Radio 0.55 3 Total 22.76 100
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  • 9. PRINT MEDIA TOP 10 PRODUCT CATEGORIES ADVERTISED IN PRINT MEDIA Continue…. Category %Share Classified Advertising 20 Telephone/Mobile Communications 9 Real Estates 9 Job Opportunities/Notices 7 Banks 7 TV& Radio Stations 6 Educational Institutes 6 Cinema 2 Automobiles 1 Magazines 1 Others 32 Total 100
  • 10. PRINT MEDIA TOP 10 COMPANIES THAT ADVERTISED IN PRINT MEDIA Company %share Mobilink 5 Ufone 4 Telenor Pakistan 3 LG Electronics 3 Noor Villas 3 Al Nahayan Enterprise 3 Pak Suzuki Motor Company 3 Nokia Corporation 2 Unilever Pakistan 2 United Bank of Pakistan 2 Others 70
  • 11. ELECTRONIC MEDIA TOP 10 PRODUCT CATEGORIES ADVERTISED ON TV Continue…. Category %share Telephone/Mobile communications 23 Milk & Dairy Products 5 Carbonated Soft Drinks 5 Shampoos 4 Banks 4 Tea 3 Biscuits 3 Beauty Creams/Lotions/Face Wash 3 Toothpastes 2 Detergents 2 Others 46 Total 100
  • 12. ELECTRONIC MEDIA TOP 10 COMPANIES THAT ADVERTISED ON TV Continue…. Company %share Unilever Pakistan 10 Mobilink PTCL 5 Pepsi Cola International 4 P&G Pakistan 4 Telenor Pakistan 4 Nestle Pakistan 2 Warid Telecom 2 Colgate Palmolive Pakistan 2 Coca-Cola 2 Others 59
  • 13. ELECTRONIC MEDIA AD SPEND ON RADIO STATIONS Station Rs (mn) %share FM100 95 15 FM89 93 15 Radio Pakistan 85 14 FM101 69 11 FM 106.2 3 10 FM107 60 10 FM91 48 8 FM103 36 6 Others 65 11 Total 614 100
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