Presiding Officer Training module 2024 lok sabha elections
Advanced twitter strategies for business
1. Social Media Camp
Workshop Series 2012: Victoria
Advanced Twitter Strategies
for Business!
#yyj #smcws
@JUHLiSELBy
2. Today we will cover:
• The magic formula for getting business on Twitter
• How to get more followers!
• How to find & gently target relevant people & influencers
• Top 5 mistakes people make on Twitter
• Whats NEW on Twitter for 2012
• Important time management tips & how to measure
success
• What to tweet & follow-up resources
@JUHLiSELBy
6. “It took Twitter three
years, two months
and one day to reach
our first billion Tweets.
Today, there are over
a billion Tweets sent
every three days.”
@JUHLiSELBy
7. Some Twitter Stats for
2012
•500+ million users
[140 million active]
•15% of internet
users are on Twitter
•55% are 35+ years
• Average age is 37
•60% women, 40%
men
@JUHLiSELBy
8. People love Twitter because…
• It’s a great platform for :
– Sharing info
– Getting real-time news
– Meeting new people
– Staying in touch with people you know
– Customer service
@JUHLiSELBy
10. Twitter is an open channel
•Research &
monitoring
•Platform to share,
entertain, inform &
show some
personality!
•Being responsive
helps your know,
like & trust factor
@JUHLiSELBy
12. What’s the magic formula for getting
business from Twitter?
• Find your target audience
• Find strategic alliances
• Answer questions on your area of expertise
• Make recommendations
• Connect people!
• Be yourself
• Be human
• Be patient & consistent
• Do unto others…
@JUHLiSELBy
13. Why do people connect with
brands/businesses on Twitter?
• To show affiliation or support
• To see interesting content
• To get freebies, discounts, or samples – or may
have followed to enter a contest
• To receive insider information about products &
services or upcoming events
14. Why do people connect with
brands/businesses on Twitter?
• Behind the scenes perspectives
• To see how brands respond to the negative
• Customer service
15. Top 12 tips to get more followers
1. Complete your profile so you look real!
2. Consistently share content relevant to
the target audience you want to attract
@JUHLiSELBy
16. Top 12 tips to get more followers
3. Use relevant hashtags for more exposure
4. Import your email contacts & follow relevant
people you know
@JUHLiSELBy
17. Top 12 tips to get more followers
5. Follow people who could be a good fit for your
product/service
6. Follow relevant keywords and talk to people!
Twitter.com/search-advanced
search.twitter.com
@JUHLiSELBy
18. Top 12 tips to get more followers
7. Participate in Twitter chats
8.Share great content you have created
@JUHLiSELBy
19. Top 12 tips to get more followers
9. Put your Twitter handle on everything
(@yourname) – biz cards, email signature, etc.
10. Run a contest or use Twitter ads (coming soon)
@JUHLiSELBy
20. Top 12 tips to get more followers
11. Report live from events like #SMCamp
@JUHLiSELBy
21. Top 12 tips to get more followers
12. Create a Storify story and notify people
@JUHLiSELBy
25. Top 5 Mistakes People Make on Twitter
1. Being too ‘salesy’ too soon
2. Being boring or too repetitive
3. Too much chit chat without a purpose
4. Too much automation
5. Being negative without a purpose
26. What’s NEW on Twitter?
→Improved Search & Filtering
@JUHLiSELBy
27. What’s NEW on Twitter?
→Enhanced #Discover section
@JUHLiSELBy
28. What’s NEW on Twitter?
→Email notifications
@JUHLiSELBy
29. What’s NEW on Twitter?
→Embedding tweets
@JUHLiSELBy
30. What’s NEW on Twitter?
→Embedding streams
@JUHLiSELBy
48. Thank you! Tweet Me Maybe?
/JUHLiSELBySocialMedia
@JUHLiSELBy
juhliselby@hotmail.com
250-686-7988
Editor's Notes
Twitter is a niche platform -There are somewhere in the neighborhood of 3K-5K Twitter users in Victoria vs. 180K Facebook users -13% of Americans use Twitter – up 5% from November 2010 -This platform is not right for everyone – takes some time to learn how to use it, takes daily participation to be an active part of the community Some Stats: -42% of users are between 30-49 (I have heard average age of 37 as well as 39 on Twitter vs 44 on LinkedIn) -81% of users follow less than 100 people -5% of the users create 75% of the content -24% of users check tweets several times/day -40% of active monthly users choose not to tweet at all -Approx 460K new accounts created/day on average -Users send 200 million tweets/day OR approx billion tweets per week (vs. 350 million/week in March of 2010) -183% increase in mobile users from 2010 to 2011 For comparison: FB (2004) – 800 million Twitter (2006) – 200 million LinkedIn (2003) – 115 million Google+ (2011) – 50 million Side note: Oprah joined Twitter in January of 2009 – 43% jump in Twitter traffic – by April 2009 there were 6 million users
-Know, like & trust factor
Hot Tip: Look for opportunities to connect people! -Actively refer business to others & they will be more likely to refer back to you -The more you refer business to others, connect people with common interests, share other people’s content, etc. - they will try to return the favour
-Just like any other type of relationship marketing – you will get out of Twitter, what you put into it. -If you make the time to be a regular part of the community you want to do business with, you can build relationships that will lead to business.
-Import your list of existing contacts -www.search.twitter.com – keywords & hashtags -other people’s lists -directories – Twellow, wefollow, listorious -who is getting “follow-friday-ed”?
-Import your list of existing contacts -www.search.twitter.com – keywords & hashtags -other people’s lists -directories – Twellow, wefollow, listorious -who is getting “follow-friday-ed”?
-Import your list of existing contacts -www.search.twitter.com – keywords & hashtags -other people’s lists -directories – Twellow, wefollow, listorious -who is getting “follow-friday-ed”?
Being ‘salesy’ too soon – rookie move – use the 80/20 rule Boring = no value added (i.e. Foursquare check-ins posted on Twitter without a comment) Too much automation (i.e. Auto DMs or setting tweets to auto pilot with no reply…)
Hootsuite
Hootsuite
-Buffer -Great if you are only using Twitter or FB & Twitter (since you need to post manually in FB anyway)
Success can include will include ↑ # of followers, ↑ # of interactions (@mentions), ↑ in # of RTs -↑ in Klout score Success will depend on your goals…What are your goals? Awareness? Customer Service? Get new business? – Thru referrals from existing connections, or brand new clients? Ultimately – after a one year period (of sustained effort), have marketing costs gone down? Or did you see an increase in qualified leads that turned into sales?
