4. Are YOU one of 284 million active
users on Twitter?
5. Why Should YOU be on Twitter?
• Make connections and meet people:
“Facebook is to connect with the people with
whom you went to college, Twitter is to
connect with the people with whom you WISH
you went to college.”
• Promote your work
• Build your personal brand and show your
expertise
• Keep up with the news
19. Anatomy of a Tweet
• Maximum of 140 characters, which can
include @usernames, links, #hashtags and up
to 4 photos (new!)
• All elements use up characters
• Ideal length is 100-120 characters
20. Anatomy of a Tweet: User Names
• @usernames are clickable – gives the reader
more info
• So it shows up in notifications
• Double-check that the names are correct
21. Anatomy of a Tweet: Links
• Twitter shortens your link to 22 characters
• For a shorter link (13 characters) and to see
how many clicks your link gets, use Bit.ly, a
free metrics tool that gives you incredible
information
23. Anatomy of a Tweet: Hashtags
• Hashtags originated on Twitter (now on
Facebook, Instagram, Pinterest)
• A hashtag is a clickable, searchable term; Gives
your tweet a wide audience
• Can only be tracked through third parties for now
• Do “market research”: a quick search to see
which ones are the most popular
• No more than 3 hashtags per tweet
• You can also try Ritetag.com – free trial
24. Anatomy of a Tweet: Photos
You can now add up to 4 photos, and even tag users! The
number of photos doesn’t affect the character count.
Don’t want your photos to get cropped in the Twitter stream? Crop them
yourself using a 2:1 ratio.
25. RT: Retweets
• Retweeting is the currency of Twitter!
• Use the Retweet button or cut & paste so you
can add a comment
• There’s also “Favoriting” the star, but that’s
more like bookmarking. You really want to
retweet and be retweeted…
• Look at how many RTs those “famous tweets”
got!
29. Your Twitter Profile: 2 Names
• Username, aka Twitter handle: max 15
characters.
• “Real Name”: max 20 characters.
30. Your Twitter Profile: 2 Names
• Your Twitter handle is important for personal
branding…
• You are allowed to change both at any time
(announce it to your followers so they don’t get
confused and unfollow you)
31. Your Twitter Profile: 2 Photos
• Profile Photo: Should be a recognizable
headshot
• Header Photo: 500 by 1500px
32. Your Twitter Bio
• 160 characters (not including link at the end)
• Can contain links, hashtags and @usernames
• Should indicate what you’ll be tweeting about
33. Your Twitter Bio
• Tweak your bio frequently -- let it evolve with
you
• Check out these bios: @Sree, @wordwhacker,
@jeffbercovici, @KMSieminski,
@KristaCanfield, @earthxplorer
• Whose bios do you like?
• How can you optimize your own bio?
35. Free Twitter Analytics
• When you’re logged into Twitter.com, go to
http://analytics.twitter.com/
• Much of this info is available just by looking at
your Twitter feed, but the presentation is nice
• You can also buy ads from here… Twitter is
hoping that seeing these analytics will
disappoint you enough to pay for better
results!
38. 8 Reasons Why People Aren’t Following
You Back on Twitter
1. You don’t have a profile photo.
2. You don’t have a bio.
Article by Liz Borod Wright, appeared in Mashable,
http://mashable.com/2012/03/16/gain-twitter-followers/
39. 8 Reasons Why People Aren’t Following
You Back on Twitter
3. There is some polarizing aspect to your bio.
Article by Liz Borod Wright, appeared in Mashable,
http://mashable.com/2012/03/16/gain-twitter-followers/
40. 8 Reasons Why People Aren’t Following
You Back on Twitter
4. Your tweets are protected
Article by Liz Borod Wright, appeared in Mashable,
http://mashable.com/2012/03/16/gain-twitter-followers/
41. 8 Reasons Why People Aren’t Following
You Back on Twitter
5. You tweet too little.
It looks like your account isn’t very active and
not worth following.
Article by Liz Borod Wright, appeared in Mashable,
http://mashable.com/2012/03/16/gain-twitter-followers/
42. 8 Reasons Why People Aren’t Following
You Back on Twitter
6. You tweet too much.
Article by Liz Borod Wright, appeared in Mashable,
http://mashable.com/2012/03/16/gain-twitter-followers/
43. 8 Reasons Why People Aren’t Following
You Back on Twitter
7. You broadcast but you rarely engage.
Article by Liz Borod Wright, appeared in Mashable, http://mashable.com/2012/03/16/gain-twitter-followers/
44. 8 Reasons Why People Aren’t Following
You Back on Twitter
8. It’s not you, it’s me.
Article by Liz Borod Wright, appeared in Mashable,
http://mashable.com/2012/03/16/gain-twitter-followers/
47. You Don’t Want to End Up With an Even
Ratio
• Don’t feel obligated to follow everyone
back – some may unfollow you if you
don’t follow them back, but that’s OK.
48. But Don’t Get Obsessed With the 1:10
Ratio
• Many strive for the golden 1:10 ratio (follow one
person for every 10 who follow you) either.
• Just do what feels right to you!
49. 8 Ways to Get More Twitter Followers
1. Join in a conversation or start one. ENGAGE
• Reply to tweets
• Ask and answer questions
• Think of Twitter as one big cocktail party, you
have to talk to people to have a good time.
50. 8 Ways to Get More Twitter Followers
2. Participate in a Twitter Chat: a scheduled
conversation run by a moderator, organized around
a hashtag.
List of Twitter
Chats:http://tweetreports.com/twitter-chat-
schedule/
http://bit.ly/1ipfFyd
Check out Tweetchat.com, a tool that makes, or just
follow the chat’s hashtag if you’re using Twitter.com
51. 8 Ways to Get More Twitter Followers
3. Retweet generously – people will follow a
retweeter as a thank you. Do a manual retweet
because it’s easier to see in the notifications
than an automatic retweet (if a lot of people
retweet it).
52. 8 Ways to Get More Twitter Followers
4. Tweet regularly!
• Tweet at least twice a day
• Aim for 5-8 original tweets per day
• Too busy? Schedule tweets using
Hootsuite.com (or any number or social media
programs).
• But don’t be too busy to check to see if
anyone responded to your tweets! Make sure
to keep up the engagement.
53. 8 Ways to Get More Twitter Followers
5. Be focused. Establish yourself as an expert or
a pointer/curator for 1-3 subjects.
54. 8 Ways to Get More Twitter Followers
6. Use appropriate, popular hashtags so that
more people see your tweets. It’s a great way to
be discovered by people who aren’t following
you but who are interested in that subject.
55. 8 Ways to Get More Twitter Followers
7. Make good Twitter lists. When people see
that you added them to the list, they may follow
you or follow your list.
56. 8 Ways to Get More Twitter Followers
8. Be patient… It can take a while to grow a
substantial following organically.
57. Should You Have a Facebook Page for Your
Business?
Yes! Facebook is the new phonebook!
59. Facebook: Pay for Play
• Facebook wants you to pay to get more fans.
They want you to take out ads for your page.
• THEN Facebook wants you to pay to have
those fans see your content. If you don’t pay,
then each post is only show to approximately
3% of your fans. When your fans like, share or
comment on a post, then these actions may
show up in their friends’ newsfeeds – that is
the only way to increase visibility for free.
60. 5 Ways to Get Facebook Fans for Free
1. Invite your friends to like your page.
61. 5 Ways to Get Facebook Fans for Free
2. Add friends as an admins and ask them to
invite their friends to like your page.
62. 5 Ways to Get Facebook Fans for Free
3. Include a call to action in your Facebook post.
If your fans do it, then it will show up in their
friends’ feeds and they might like your page.
63. 5 Ways to Get Facebook Fans for Free
4. Share pages that are similar to yours – and
make sure you tag them. Their readers may see
it and come check out your page too.
64. 5 Ways to Get Facebook Fans for Free
5. Use timely hashtags. People who are
searching for them will see your post and
perhaps like your page.
65. No More “Like” Contests
It is now against Facebook rules to ask people to
like your Facebook page as part of a contest
entry.
68. Create an Ad Instead of Choosing Boost
• Boost is
quick and
easy, but
you’ll have
better
results if you
create an ad
because you
can target
your
audience.
Facebook
has an
amazing
capacity for
targeting.
• Note:
Boosted
posts are
labeled as
“Sponsored”
69. Sponsored Post vs. Sponsored Story
• Sponsored stories are a type of ad that shows
people's interactions (likes, shares, and
comments, postings) with a Page, app or
event to their friends. The “story” is this
action.
• A sponsored post is just the post (often called
a “suggested post”).
73. • Instagram is a natural home for all of those iPhone
photos you snap…
• But stay true to your brand!
• An excellent outlet for photos that won’t make
publication elsewhere: Behind the scenes
• There’s a lot of engagement on Instagram – lots of
liking and commenting
• Get visual industry news: follow people in your
beat/space and you’ll see the latest updates
74. • Growing your audience can be slow, despite the good
engagement with your existing followers
• Limited platform with poor search function – really all
about the hashtags. So research your hashtags,
become aware of campaigns, just like you should for
Twitter
• Speaking of Twitter, they don’t play nicely together
and the photos don’t show up in the newsfeed, just a
link. So don’t share directly to Twitter, just attach the
photos to the tweet. [For video, use VINE.]
• No hotlinks – if you put in a link to a story in the
caption, it won’t work.
: Why It’s Not So Good
(But Still Worth It)
75. 6 Good Ways to Get More Followers on
Instagram
1. Use the right hashtags; be strategic and don’t
use too many!
76. 6 Good Ways to Get More Followers on
Instagram
2. Get Creative…
77. 6 Good Ways to Get More Followers on
Instagram
3. But be predictable.. Stay in your niche.
78. 6 Good Ways to Get More Followers on
Instagram
4. Very Predictable! Try to post at the same time
every day once you build up an audience.
79. 6 Good Ways to Get More Followers on
Instagram
5. Engage with people in your niche. Leave
comments and hopefully they will look at your
account and follow you back.
80. 6 Good Ways to Get More Followers on
Instagram
6. Use the geolocation feature “photo map”
when you share your photos so they’ll show up
when someone looks at a location.
81. 4 Bad Ways to Get More Followers on
Instagram
1. Buy Them… This is very bad!
82. 4 Bad Ways to Get More Followers on
Instagram
2. Follow people and then comment
#followback… Or even worst post Follow Back
images on your feed.
83. 4 Bad Ways to Get More Followers on
Instagram
3. Use 30 hashtags with the hope of anyone
finding your post. I’ve been guilty of this!
84. 4 Bad Ways to Get More Followers on
Instagram
4. Tagging people in photos where they don’t
belong to get their attention. I’ve been a victim
of this.
87. Pinterest
One of the newer social platforms, Pinterest is a
curation tool that lets you pin content from
around the web to virtual boards.
88. Show Off Your Curatorial Skills
• Ideal for anyone in a visual field to show off
his/her aesthetics through various boards
• Show off your expertise by what you curate
and how you choose to curate
• You can create a board about anything!
90. Getting Story Ideas on Pinterest
Wondering what’s HOT on Pinterest? See recent
pins that are getting a lot of likes:
http://www.pinterest.com/popular/
91. Getting Story Ideas on Pinterest
Wondering what’s HOT on Pinterest? See recent
pins that are getting a lot of likes:
http://www.pinterest.com/popular/
92. Pinterest Images
Pinterest has had a huge impact on how brands, news
orgs and blogs create images. In hopes of being pinned,
many will add text because those do better on Pinterest.
94. Pinterest Profile
If you have your own website, you should create
a “Business Profile” so you can:
1. get verified (red checkmark)
95. Pinterest Profile
If you have your own website, you should create
“Business Profiles” so you can:
2. get analytics
96. Pinterest Profile
If you have your own website you should create “Business Profiles” so you
can:
3. Have “rich pins.” Rich pins for articles include headline, author and story
description. There are other types of rich pins for other kinds of media.
97. Pinterest Profile
How to create a Business Profile?
http://pinterest.com/business/create/
Verifying your website is important to access the
full features of a business account. You must
have your own domain name (i.e.
www.blog.com) and the ability to either upload
an HTML file or add a metatag. Call your host
company and have them walk you through it!
