Before you begin to implement social integration and a consistent, streamlined digital message, you need to build the foundation for your story. Building a great culture and focusing on the right content is the foundation to telling your brands story. David Reeve will walk through the key elements of culture building and storytelling that will build you a legion of engaged followers. Topic Overview, Outcome and Relevance: Understanding the real business you are in when you build a brand. The two parts to telling your brands story. Where most brands focus their energy when telling their story. Why culture is key to building your brands character and character is the key to telling your story. The three key must haves of content in telling your brands story. What to do when the wrong story gets out there.

1. BRAND CULTURE &
STORYTELLING
@unleashculture

2. chief storyteller
@unleashculture

3. @unleashculture

4. @unleashculture

5. @unleashculture

6. @unleashculture

7. @unleashculture

8. @unleashculture

9. @unleashculture

10. 1 : N A M E Y O U R B R A N D .
2 : D E T E R M I N E “ T O N E ” ( E D G Y / F U N E T C . )
3 : W R I T E Y O U R P U R P O S E . ( 4 W O R D S O R L E S S )
4 : W R I T E O N E C O R E V A L U E .
5 : I D E N T I F Y A H E R O .
6 : D E V E L O P O N E S T O R Y T O T A K E T O M A R K E T .
6 : O N E C U L T U R E S T O R Y I D E A@unleashculture

11. @unleashculture