How To Get Press For Your Startup

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The deck I used while presenting at CoCoon in Hong Kong on 16 January, 2014 on the topic of how startups can get press for their companies.

I have since updated the presentation. I recommend you view the updated version which includes more helpful content on the slides.

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How To Get Press For Your Startup

  1. 1. How to get press for your startup. ! Joshua Steimle josh@mwi.com @donloper donloper.com
  2. 2. Intro CEO of MWI Contributor to Forbes, Fast Company, SCMP , VentureBeat, TechinAsia. How to get press for your startup.
  3. 3. Contact Me josh@mwi.com @donloper donloper.com Linkedin, Google+, Facebook How to get press for your startup.
  4. 4. Do not… How to get press for your startup.
  5. 5. Tell Me You’re Special How to get press for your startup.
  6. 6. Tell Me I Can Help You How to get press for your startup.
  7. 7. Ask To Talk On Phone How to get press for your startup.
  8. 8. Think About Yourself How to get press for your startup.
  9. 9. Do… How to get press for your startup.
  10. 10. Understand What I Want How to get press for your startup.
  11. 11. Know What I’ve Written How to get press for your startup.
  12. 12. Know My Interests How to get press for your startup.
  13. 13. Offer Something How to get press for your startup.
  14. 14. Actionable Knowledge How to get press for your startup.
  15. 15. How To… How to get press for your startup.
  16. 16. Develop A Product How to get press for your startup.
  17. 17. Market A Product How to get press for your startup.
  18. 18. Land A Customer How to get press for your startup.
  19. 19. Land An Investor How to get press for your startup.
  20. 20. 1. HARO Help Out A Reporter HelpAReporter.com How to get press for your startup.
  21. 21. 2. Contact A Journalist How to get press for your startup.
  22. 22. Identify Outlets How to get press for your startup.
  23. 23. Identify Journalists How to get press for your startup.
  24. 24. Ask For Advice How to get press for your startup.
  25. 25. 3. Content Marketing How to get press for your startup.
  26. 26. Create Awesome Content How to get press for your startup.
  27. 27. Identify Journalists How to get press for your startup.
  28. 28. Propose Win-Win How to get press for your startup.
  29. 29. How To Follow Up How to get press for your startup.
  30. 30. Contact Me josh@mwi.com @donloper donloper.com Linkedin, Google+, Facebook How to get press for your startup.

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