This document discusses the mobile revolution and how businesses have adapted to the rise of mobile internet usage. It notes that until recently, using the internet was still an activity separate from daily life. However, by the end of 2014, over 12 million people were visiting the site monthly on their mobile devices. The document then outlines some key principles for digital transformation, including putting users first, using data, prioritizing speed, and adopting agile methodologies like design sprints and daily stand-up meetings. Metrics for acquisition, activation, retention, and contribution of users are also listed. The overall message is that businesses must transform digitally and embrace mobile in order to succeed.

1. By Matthieu Houle – VP, Digital Media @
The Mobile Revolution

2. June 29th 2007

4. Until recently, using internet was
still an “activity”

10. disruption
of you!

11. The (big)
business
man

12. The
business
man

13. the
marketer

14. the digital
transformist

15. Culture + Method + Knowledge
{ the job description }

18. early wake up call…

19. …back in 2009

20. 20
End of 2014

24. 12m Digital Monthly Unique Visitors
5m+ on Mobile Devices

25. SMB Consumers

29. Culture + Method + Knowledge

30. USER FIRST1
Credit:dailymail.co.uk

31. DATA2
Credit:@Shopify

32. SPEED3
Credit:jeremygoldyn.com

33. STARS4
Credit:Warner

34. SETTING5
Credit:YP

35. Culture + Method + Knowledge

38. Corp Startup

40. Design Thinking

43. Design Sprints

45. Agile

48. As a USER,
I want __(goal/desire)_
so that __(benefit)___.
user stories

49. Sprints: 2 weeks. 10-15 cross-functional people

50. An agile task board

51. The daily 15-minute stand-up

52. The sprint review (demo)

53. Culture + Method + Knowledge

54. Total Visits
Accounts created, opt-ins
and downloads
Direct & Owned Traffic
Frequency of Active Users.
UGC Interactions
ACQUISITION
ACTIVATION
RETENTION
CONTRIBUTION
How do users find us?
Do we delight them? Do
they sign-up for more?
Do they come back on a
frequent basis?
Do they participate in the
value creation?

56. be a digital transformist

57. thanks!
@matthieuhoule
linkedin.com/in/matthieuhoule
matthieu@yp.ca