The debate is on and Barbara and Toni are ready to settle the score! Our highly interactive presentation will have the audience voting American Idol style on whether email or social media marketing is better for business. Set in a political style debate, Toni the email champion and Barbara the Social Media Sage will debate which platform is best for business. Ultimately, the audience gets to choose! We will also have demonstrations of advanced features of both platforms that will surely leave the audience ready to take on their own email and social media marketing challenge for their business.

2. #SMCamp | @toniharrisspeak | @yoursocialsage
The Great Social Debate!
Social Media & Email Marketing
Presented by
S.H.E.R.O.E.S.
Toni Harris &
Barbara Pender
Social Media Camp
Victoria B.C.
May 23, 2015
Let’sGetSocial

4. #SMCamp | @toniharrisspeak | @yoursocialsage
Let’s take a poll!

5. #SMCamp | @toniharrisspeak | @yoursocialsage
This program is for you if…

6. #SMCamp | @toniharrisspeak | @yoursocialsage
This program is for you if…
Your strategy in place is not supportive of
your brand on social media
You have a contact list, but you’re not
connected to it

7. #SMCamp | @toniharrisspeak | @yoursocialsage
This program is for you if…
You want to increase your revenue using
online technology
 Who’s READY for some Superpowers?

8. #SMCamp | @toniharrisspeak | @yoursocialsage
Many people don’t want to show
their personal information. How
important is it to have a
complete profile?
Excuses,Excuses…

9. #SMCamp | @toniharrisspeak | @yoursocialsage
Superpower #1
Complete your profile!
Repeat for all platforms
TheFaceoff

10. #SMCamp | @toniharrisspeak | @yoursocialsage
I don’t have enough time to
meet with people. How
important is it to meet offline?
Excuses,Excuses…

11. #SMCamp | @toniharrisspeak | @yoursocialsage
Superpower #2
Take relationships offline
Have a one-on-one
meeting
When traveling arrange
to meet with the person
IRLVSURL

12. #SMCamp | @toniharrisspeak | @yoursocialsage
I just want to hang out on
social media. Why is it
important to engage with your
network?
Excuses,Excuses…

13. #SMCamp | @toniharrisspeak | @yoursocialsage
Superpower #3
Create content that people Like,
Comment & Share
Post your activities with pictures and
links
ContentisQueen
#besummit

14. #SMCamp | @toniharrisspeak | @yoursocialsage
I’m in control of my social
media, why do I need email
marketing?
Excuses,Excuses…

15. #SMCamp | @toniharrisspeak | @yoursocialsage
Superpower #4
EmailMarketing

16. #SMCamp | @toniharrisspeak | @yoursocialsage
Links to your
website
Social Share
icons
Your social
media icons
Your message
or testimonial
video
Your header
and branding
OWNERSHIPIsKING
#besummit

17. #SMCamp | @toniharrisspeak | @yoursocialsage
I have connections but I don’t
stand out. Social media doesn’t
really get me noticed. What can
I do to be more engaging?
Excuses,Excuses…

18. #SMCamp | @toniharrisspeak | @yoursocialsage
Superpower #5
Comment and share
posts of key
connections
Participate in their
groups
Direct message and
inbox them
BetheRelationship
#besummit

19. #SMCamp | @toniharrisspeak | @yoursocialsage
I hate the way I look on video
and I don’t have anything to
say. How can video help my
business?
Excuses,Excuses…

20. #SMCamp | @toniharrisspeak | @yoursocialsage
Ask for written and video testimonials
Share them across all platforms
Place videos in your emails
Superpower #6
LeverageyourRep
#besummit

21. #SMCamp | @toniharrisspeak | @yoursocialsage
I don’t have a big list. What
should I do to grow my list?
Excuses,Excuses…

22. #SMCamp | @toniharrisspeak | @yoursocialsage
Use text-to-join to grow your list
Give something of value away to entice
people to join your list
Landing pages
Campaigns
GrowYourList
Superpower #7
CASL
go to http://fightspam.gc.ca/eic/site/030.nsf/eng/home

23. #SMCamp | @toniharrisspeak | @yoursocialsage
I think social media and
email is a waste of time. How do
I measure the time I spend on
social media and email is a good
ROI?
Excuses,Excuses…

24. #SMCamp | @toniharrisspeak | @yoursocialsage
Superpower #8
Use your reporting tools in email marketing
Use your metrics in social media platform
MeasureResults

25. #SMCamp | @toniharrisspeak | @yoursocialsage
I think mobile apps are too
invasive. Is it important that my
business is mobile ready?
Excuses,Excuses…

26. #SMCamp | @toniharrisspeak | @yoursocialsage
Superpower #9
Mobile Marketing
Location Based Services
BeMobileReady!

27. Are you ready sit in the
HOT SEAT?!

28. #SMCamp | @toniharrisspeak | @yoursocialsage
Conclusion
 Complete your profile
 Like, Comment and Share
 Share testimonials in social media and email
 Build relationships
 IRL vs. URL

29. #SMCamp | @toniharrisspeak | @yoursocialsage
Conclusion
 Use email to reach people where they are
 Do email the right way!
 Grow your list
 Review your results and metrics
 Be mobile ready

30. #SMCamp | @toniharrisspeak | @yoursocialsage
Time for Prizes!

31. #SMCamp | @toniharrisspeak | @yoursocialsage
Find us online!
www.i-media-marketing.com
Toni Harris
@toniharrisspeak
Barbara Pender
@yoursocialsage
Let’sStayConnected