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SOCIAL MEDIA REVEALED
AIM: MAKE YOU THINK DIFFERENTLY ABOUT SOCIAL MEDIA – AND ACT ON IT!
[object Object]
 How it has developed
 Why it is so popular and so important
 Why you have a huge advantage
 What you can use it for
 What you need to do next,[object Object]
What is Social Media?
What is Social Media?
What is Social Media?  Evolution
What is Social Media?  Evolution Essential
What is Social Media?
What is Social Media?
What is Social Media?
What is Social Media?
What is Social Media?
What is Social Media?
What is Social Media? 200m 68%
What is Social Media? + 400<
What is Social Media? ,[object Object],[object Object]
 Here to stay - impossible to go back,[object Object]
 Here to stay - impossible to go back
 The future of your business,[object Object]
Why do I keep hearing so much about it? ,[object Object],[object Object]
 Participation,[object Object]
 Participation
 Relationships,[object Object]
 Participation
 Relationships
 Transparency,[object Object]
 Participation
 Relationships
 Transparency
Not New!,[object Object]
Why is it so important for my business? ,[object Object],[object Object]
 Earned (PR),[object Object]
 Earned (PR)
 Paid (Advertising),[object Object]
 Earned (PR)
 Paid (Advertising)
 Networking,[object Object]
 Restricted
 Long decision making chain,[object Object]
You know your stuff and you CARE
Big Business Social Media Rules:
Big Business Social Media Rules: ,[object Object]
 Don’t talk religion
 Don’t have an opinion,[object Object]
Your Social Media Guidelines: ,[object Object],[object Object]
 Don’t be aggressive,[object Object]
 Don’t be aggressive
 Don’t argue or abuse,[object Object]
 Don’t be aggressive
 Don’t argue or abuse
 Be Yourself!,[object Object]
Advantages of social media:  ,[object Object],[object Object]
 Efficiency,[object Object]
 Efficiency
 Impact,[object Object]
 Efficiency
 Impact
 YOU multiplied,[object Object]
What can I use it for? ,[object Object],[object Object]
 Build authority,[object Object]
 Build authority
 Customer service,[object Object]
 Build authority
 Customer service
 Market research,[object Object]
 Build authority
 Customer service
 Market research,[object Object]
You need to commit to using Social Media and you need to commit to doing it properly
Setting Social Media goals:
Setting Social Media goals: ,[object Object],[object Object]
 Who do you want to do it with?,[object Object]
 Who do you want to do it with?
 Want do you want to get out of it?,[object Object]
 Who do you want to do it with?
 Want do you want to get out of it?

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Social Media Revealed