NAWBO San Diego Seminar Series


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Do you have a LinkedIn profile, but don’t really know how to use it to grow your business? This seminar is designed to show you some easy tips and tricks to make you more comfortable with this very valuable tool. Topics to be covered:

* Designing your LinkedIn Strategy
* Positioning Yourself as a Thought Leader/Expert
* Managing Invitations
* Updating Your LinkedIn Status
* The Importance of LinkedIn Recommendations
* Using LinkedIn Groups
* How to Use LinkedIn Questions and Answers
* What are LinkedIn Company Profiles?
* LinkedIn Search
* LinkedIn Applications

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NAWBO San Diego Seminar Series

  1. 1. Seminar Series<br />Using LinkedIn as a the Marketing Tool<br />Brandman University<br />Angie A. Swartz @AngieSwartz<br />April 9, 2010<br />@AngieSwartz<br />
  2. 2. Unraveling the Mysteries of Linkedin<br />Agenda<br />Who is Square Martini Media<br />Who are YOU?<br />What is LinkedIn and Why You Should Be Active<br />Top 5 Things I want you to Remember Today<br />Importance of an Overall Social Media Strategy<br />Designing Your LinkedIn Strategy<br />Positioning Yourself as a Thought Leader<br />Managing Invitations and Updating Your Status<br />The Importance of Recommendations<br />Using Groups and Questions and Answers<br />What are Company Profiles?<br />Search and Applications<br />Review, Q&A<br />@AngieSwartz<br />
  3. 3. Who is Square Martini Media? <br />Square Martini Media is a boutique firm working with forward thinking companies who understand the value of their customers and want to create stronger relationships with new media tools.<br />@AngieSwartz<br />
  4. 4. Survey Time!<br />@AngieSwartz<br />
  5. 5. What is LinkedIn and Why You Must be Active!<br /><ul><li>50 million users
  6. 6. Membership > tripled since ‘07
  7. 7. Average age 41
  8. 8. All top Fortune 500 business decision makers
  9. 9. Questions & Answers
  10. 10. Targeted Groups</li></ul>@AngieSwartz<br />
  11. 11. Top 5 Things I Want You to Leave Remembering about LinkedIn!<br />Under promise, Over perform works!<br />You can establish yourself as a thought leader on LinkedIn and raise your credibility with a time commitment as little as one hour a month<br />All Social Networks are Not Created Equal<br />LinkedIn Groups and Questions/Answers are a potential gold mind of business prospects, potential employees, and businesspartners<br />If you give on LinkedIn, you will receive<br />@AngieSwartz<br />
  12. 12. Importance of an OverallSocial Media Strategy?<br />The critical beginning in every social media plan must be looking at your existing brand, business & marketing strategy<br />Social Media works as an integrated system functioning synergistically<br />@AngieSwartz<br />
  13. 13. Importance of an OverallSocial Media Strategy?<br />@AngieSwartz<br />
  14. 14. Designing Your LinkedIn Strategy<br /><ul><li>Does Linkedin Fit Into Your Social Media Strategy?
  15. 15. Who are the customers & influencers you are trying to reach?
  16. 16. Can you establish more credibility with Linkedin (KLT)?
  17. 17. How Much Time? How Often Should You Update?
  18. 18. Accepting and Welcoming New Connections
  19. 19. Who Does the Work?</li></ul>@AngieSwartz<br />
  20. 20. Positioning Yourself as a Thought Leader / Expert<br />@AngieSwartz<br />
  21. 21. Managing Your Invitations<br />Accept all invitations!<br />Only people<br />I know!<br />@AngieSwartz<br />
  22. 22. What do you update about?<br />Just feed twitter into LinkedIn!<br />Use selective updates with #li or #in<br />Updating Your LinkedIn Status<br />@AngieSwartz<br />
  23. 23. How Important Are Recommendations?<br />First Impressions<br />The Google Juice of LinkedIn<br />You had me at hello!<br />@AngieSwartz<br />
  24. 24. Using LinkedIn Groups<br />Waste of time<br />Gold Mine<br />@AngieSwartz<br />
  25. 25. LinkedIn Questions and Answers<br /><ul><li> Powerful Resource
  26. 26. Ask any question and receive valuable feedback from experts instantly
  27. 27. Use answers to establish your credibility and expertise
  28. 28. Both asking and answering LinkedIn Questions attract new business to you</li></ul>@AngieSwartz<br />
  29. 29. What are Linkedin Company Profiles?<br /><ul><li> Public information about your company
  30. 30. Find current and past employees or colleagues
  31. 31. Increased visibility for your company on LinkedIn and Search Engines</li></ul>@AngieSwartz<br />
  32. 32. Find Anyone With Linkedin Search<br /><ul><li>People
  33. 33. Jobs
  34. 34. Companies
  35. 35. Answers
  36. 36. Groups</li></ul>@AngieSwartz<br />
  37. 37. Linkedin Applications<br /><ul><li> Adding Your Blog
  38. 38. What you are reading
  39. 39. Slideshare
  40. 40. LinkedIn Polls
  41. 41. Events
  42. 42. Share Documents
  43. 43. And More!</li></ul>@AngieSwartz<br />
  44. 44. Is Linkedin… In You?<br /><ul><li>Recap!
  45. 45. LinkedIn Overview
  46. 46. Top 5 Things I want you to Remember
  47. 47. Comprehensive Social Media Strategies
  48. 48. Designing Your LinkedIn Strategy
  49. 49. Positioning Yourself as a Thought Leader
  50. 50. Managing Invitations
  51. 51. Updating Your Status
  52. 52. Recommendations
  53. 53. Using Groups,Questions, and Answers
  54. 54. Company Profiles
  55. 55. Search
  56. 56. Applications</li></ul>@AngieSwartz<br />
  57. 57. NAWBO Fast Track Training Offer<br />@AngieSwartz<br />
  58. 58. Using LinkedIn as a the Marketing Tool<br />Angie A. Swartz<br />Host, Twitter Talk Radio<br />CEO, Square Martini Media<br />More Useful Social Media Info<br />Buy our Audio Guides<br /><br />Read Our FREE Blog<br /><br />Join Our Facebook Fan Page<br /><br />Listen to Twitter Talk Radio Wednesdays at Noon<br />Or Subscribe to the Podcast<br /><br />Follow me on Twitter:<br /><br />